Spearheaded the initiative to produce the first-ever Dominican Day Parade online during the height of COVID-19, an award-winning event that set new standards for virtual cultural celebrations and expanded audience reach.Directed all audiovisual components, including live streaming, video broadcasting, and multimedia presentations, collaborating with media outlets like Pix 11, Univision, and ABC to amplify event visibility.Designed and executed multimedia strategies for key events, including gala fundraisers, scholarship awards, and workshops, ensuring engaging and impactful visual narratives.Managed cross-functional teams and liaised with sponsors, elected officials, and community leaders to ensure multimedia content aligned with brand objectives and elevated the event experience.

Managed end-to-end strategies that assisted over 6,000 Spanish-speaking business owners in starting and growing their businesses. In partnership with key stakeholders such as JPMorgan Chase and Latin American Consulates in NYC, I led the development and launch of financial education programs. These initiatives encompassed strategically planned workshops in cash flow optimization, digital engagement, small business financing, and tax strategies.

As Lead Technology Advisor, strategically advised 50 Hispanic-Serving Institutions (HSIs) on tech-driven advancement, tailoring solutions to unique institutional challenges. Collaborated with executive leadership to design and roll out tech roadmaps, aligning with core mission and goals. Spearheaded the adoption of cloud computing, data analytics, and digital transformation, elevating operational efficiency and student outcomes.

Produced and promoted over 70 Spanish healthcare education events, attracting 9,500 attendees across virtual and in-person platforms, achieving a 4.5 million online reach, and generating 750+ enrollments to strengthen community engagement.

On-air contributor to Univision Channel, CNN en Español, Telemundo and other networks on technology, business and entrepreneurship.

Served as a strategic consultant in Hispanic healthcare marketing, spearheading program development, go-to-market strategies, and operational redesign to optimize engagement with the Hispanic community. Acted as a key technical advisor for the Association of Hispanic Healthcare Executives, guiding grant initiatives and award productions.

Managed geo-targeted healthcare marketing campaigns geared towards reaching the Hispanic consumer for institutions like:EmblemHealth, New York State Department of State, HETS (a consortium of 30 member universities), Woodrow Wilson Teaching Fellowship, FAIR Health, and the Association of Hispanic Healthcare Executives

Led website transition (100k pages), ensuring a seamless migration of content, optimized SEO, and enhanced user experience.Manage remote teams across the US and Latin America, keeping projects on schedule and within budget.

Marcelo Rodriguez is an Award winning producer whose credits include La Soberbia Culebra, Edipo (Oedipus), Herencia de la Desidia, El Mandatario Idiota, ¿Y?, Hijo del Ruiseñor.

Partnered with the NY Department of State to increase Hispanic Skilled Volunteer enrollment. The NY Department of State decided to launch a digital outreach initiative to anticipate and be prepared for any type of natural disaster. The outreach campaign focused on the significant Latino community in NYC, and will help them develop a network of skilled laborers for emergency relief and service.

Facilitated online sales, digital marketing, and content production projects for clients.Led the Business Development effort pitching and winning clients.Worked with an international, multicultural team Kept client, team and third-party stakeholders engaged and informed by communicating progress, performance and next steps

Planned and implemented Google Apps for small businesses while helping to meet budgetary guidelinesLiaised between technology vendors and management to satisfy technology requests and resolve issues Trained staff on use of new applications in Spanish

Enterprise software development for online Banking and online distributed financial services. Position responsibilities included JAVA/J2EE/OFX Engineering software development delivery of Online Banking/Online Financials for Pichincha Ecuadorian Bank, SA. Developed the online banking system user experience module that upgraded a Legacy Cobol System to Java and XML.Improved the network performance by 99% using web metrics and optimization.Performed technology cost analysis on web statistics packages.

Managed the production of dynamic, database-driven web sites serving such customers as Cola-Cola Ecuador, and Lloyds Bank Ecuador.Performed feasibility analysis of WAP wireless technology in Ecuador.

Designed, developed, and deployed the web site for the International Agreement Department of the Environmental Ministry of Ecuador.

Lectured students in the distributed systems class.Administered course laboratory section.Tutored and graded coursework through scheduled office hours.