Marcelo Salgueiro Email & Phone Number

Rolândia, Pr, Br

Remoto

- Criação de dashboards interativos e análises detalhadas utilizando Power BI para auxiliar os times de investimento, marketing e produto na tomada de decisões estratégicas;- Elaboração de relatórios e visualizações que apoiam a definição de novas campanhas de marketing e o desenvolvimento de novos produtos;- Monitoramento rigoroso dos processos financeiros para assegurar que a empresa não sofra perdas monetárias em nenhum ponto;- Verificação e validação de que todos os descontos e promoções sejam aplicados corretamente, garantindo conformidade e eficiência financeira;- Ponto de contato principal para análises relacionadas a lançamentos de novos produtos, colaborando com diferentes equipes para fornecer insights críticos que ajudem no sucesso dos lançamentos;- Colaboração estreita com equipes multidisciplinares para garantir que todas as análises e dashboards atendam às necessidades específicas de cada time;- Suporte contínuo às equipes de vendas, marketing e produto, fornecendo dados e insights que melhorem a eficiência operacional e a eficácia das campanhas;- Uso intensivo de SQL em Databricks para extração e manipulação de dados complexos, garantindo a precisão e relevância das informações;- Desenvolvimento de soluções de Business Intelligence em Power BI, permitindo uma visualização clara e acionável dos dados.

Remote

● Ensuring data quality, integrations and reporting consistency; ● Perform extraction and processing of management data for decision making; ● Conduct analysis and generate insights into the strategy of each stage of the customer's life cycle (Acquisition, Activation, Monetization, Retention and Recovery); ● Prepare periodic management reports indicating customer indexes; ● Transit in different business areas, identifying opportunities and improvements, maintaining direct and constant contact, in addition to clear alignment between the Analytics, CRM, Operations, Marketing and Product teams; ● Develop diagnostics and identify bottlenecks in our sales process and create hypotheses that seek to improve these gaps.

Remote

● Structuring and analyzing sales indicators of revenue, margin, volume and market share;● Division and regionalization of monthly targets into daily targets, according to the historical series;● Development of annual budget tracking vs. accomplished;● Consolidate market intelligence information from Brazilian and global agribusiness;● Maintain process standardization and support campaigns for the sales team.

Londrina, Brazil

● Development and maintenance of reports in Power BI to meet strategic demands (Google Play, Sales, Supplies, HR, Controllership and Operational);● Gateway configuration for automatic updates within the server;● Closing of the monthly commission report for payment of employees and agencies (outsourced);● Develop, maintain and evolve ETL processes (SQL Server, SQL Developer and Power BI);● Requirements gathering of each dashboard with the teams that will consume the data.

Londrina, Brazil

● Development, in Excel, of operational and conversion reports of direct marketing campaigns (shipping rates, deliverability, opening, clicks and conversion); ● Analysis of responses sent by candidates in the SMS channel. These analyzes helped to identify points for improvement in communication, in addition to removing dissatisfied students from the base (optout); ● Benchmarking with education companies to implement ideas in direct marketing campaigns; ● Participation in defining the strategy of the control groups; ● Daily reports on the follow-up of call center campaigns.

Londrina, Brazil

● Development of the daily student enrollment report (Realized, MTD Goal, Total Goal and YOY), sent daily to all company employees; ● Analysis of the sales funnel to identify possible deviations, reasons and opportunities for attracting students; ● Development of follow-ups of the "ProUni" and "Educa Mais Brasil", programs to increase the intake of freshmen; ● Planning of direct marketing campaigns for each semester. Definition of texts, steps (Registration D+1, Exam D-1, Approval D+1, Enrollment D+1, among others), in addition to the rules and filters for each step.

Londrina, Brazil

● Support to the Sales team with analyzes to identify possible deviations, reasons and opportunities to attract partners; ● Complete management of the email marketing channel: Data collection, briefing with the internal areas, production of texts and pieces, manipulation of potential bases and triggering of emails, in addition to operational feedback (sending, deliverability, opening and clicks) ; ● Insights for optimizing Google Ads campaigns; ● Production of texts for products advertised on sales sites, services and social medias.

Londrina, Brazil

● Support in receiving and sending economic information (Nielsen data on the evolution of the agricultural market); ● Support in monitoring prices of Syngenta products and its main competitors;● Assistance in the development of reports (charts, data consolidation and pivot table) for C-Level.

Pós-Graduação, Marketing

Bacharelado, Marketing & Propaganda

Activities and Societies: Monitor do projeto "Produtoteca" da UNOPAR (148 horas). Curso concluído em janeiro de 2012.