Marcelo Silber Email & Phone Number

São Paulo, Brazil

• Managed relationship with critical banking vendors, acting as the primary contact for strategic discussions. Negotiated new use cases for Nomad with banking partner and upheld banking contract obligations.• PMO Lead for the company's 2023 Flagship Project, orchestrating the development of a new banking core architecture, ensuring seamless integration with a new processor-platform and a new sponsoring bank, impacting the entire customer base (+1m users).• Executed exploratory studies and developed business plans for Broker-Dealer and Banking licenses. Aligned strategies with business unit objectives, involving cost evaluation, engaging consulting firms, and presenting business plans to the executive team.

São Paulo, Brazil

• Created and delivered Business Units' 2022 Financial Plan (Total Payment Volume +R$20bi) by predicting segments growth and negotiating goals with sales team managers.• Led the creation of key strategic analysis to increase penetration of PIX (Central Bank’s instant payment method) and worked with cross-functional partners to formulate Go-To-Market plans. New method became 2nd most representative (+13%).• Developed business insights to expand Mercado Pago’s presence on segments from Social Sellers to Large Corporations and leverage competitive advantage of Mercado Livre's Ecosystem, growing TPV by +40% and sellers +30% YoY.• Responsible for reporting BUs KPIs to Country Manager and Other Senior Stakeholders

Barcelona, Catalunha, Espanha

London, United Kingdom

• Redesigned in-app advertising strategy for King's Games, focusing on user experience to optimize balance between ad placement and in-app purchases rather than risk minimization practice; proposal implemented

São Paulo, São Paulo, Brazil

• Formulated new pricing strategy by grouping and reducing brokerage fees, repositioning company to be more competitive in stock transactions; strategy approved and incorporated.

São Paulo E Região, Brasil

• Managed the restructuring of the New Developments BU in the merge between VivaReal and ZAP Imoveis by rebuilding operational processes, examining customer database overlap with data-driven analysis. Project saved ~$4 mi in revenue. • Led team member in financial viability analysis (Lifetime Value/Customer Acquisition Cost) regarding BU products. Prices were reformulated according to study, maximizing BU revenue by 12%.• Remodeled commercial negotiation process using CRM tools and legal advisory to meet corporate governance. Completely reformulated contract clauses, approval rules/processes and Quality Assurance level, improving advertiser’s experience and eliminating fraud of ~$40k in monthly sales commission.• Mentored 6 direct reports, identifying their potential skills and training them to become future company leaders. Half of them were promoted into more senior analyst roles.

São Paulo E Região, Brasil

• Formulated project to switch from “on demand” to “subscription” charging system (renewal rate grew from 77% to 85%, ~$106k increase in monthly revenue) by engaging 5 different areas, building new processes that greatly impacted corporate governance and monitoring possible gaps.• Built new operational team to decrease default rate and reestablish clients’ status. Led a unit of 16 members (2 supervisors, 14 assistants); reported project status to Sales VP and CEO weekly. Improved company’s monthly revenue by $45k through optimizations in customer service and reduction of churn rate.

São Paulo, Brazil

• Planned and launched project that modified sales strategy, converting promotional users (~17% of total) into paid users (increase of 11,5%/~$101k in BU monthly revenue).• Structured, delivered and measured impact of pre-paid products with monthly revenue growth of ~$28k.

São Paulo, Brazil

• Produced business/financial analyses and competitive strategies (market approach, market penetration, churn reduction) to increase customer base from 11k to 15k.• Created scoring model and KPIs to interpret sales team performance and to guide monthly feedback meeting. • Redesigned performance dashboard with new performance metrics, used by 15k+ advertisers.

São Paulo, Brazil

• Provided analytical support in organic growing projects and developed tool to evaluate retail market potential. • Monitored the market of major appliances (followed the launch of new products, performance of key competitors, analyzed market perspectives in mid/long- term).

São Paulo E Região, Brasil

• Supported sales team with data (market promotions, launch of new products) used in negotiations.• Identified opportunities to increase sell-in in clients (evaluated inventory gaps and sales projection).

São Paulo E Região, Brasil

• Voluntary work as a consultant to develop with other four students a holistic evaluation (financial, market and operations) of a marble company, focused on the premium market. Post-project plans were also suggested for the company. The project was highly graded by the client• Awarded the “Kotler award” for the best project of 2010.

Master Of Business Administration - Mba, General Management

Bachelor Of Business Administration - Bba

Administración De Empresas

Exchange program (one semester); granted scholarship based on academic performance.