It & Content Manager
Radio Mix Fm / Ig - Publicidade E Conteúdo Ltda
São Paulo Area, Brazil
During this pioneering period of the internet, I led the analysis, design, development, and management of the Rádio Mix FM website. In partnership with IG, on the Rádio Hits music portal, we surpassed heavyweight competitors like globo.com and uol.com.br in terms of audience in less than a year, as measured by IBOPE/NETRatings. This achievement was the result of a well-crafted strategy, strategic partnerships, and robust technical implementation, using technologies such as SQL Server, Windows Media Server, Microsoft IIS, ASP 3.0, and a pioneering adaptation of Hibernate for VBSCRIPT.Effective communication with different business areas, including journalists, broadcasters, audio extraction technicians, and other IT professionals, was crucial. I also established partnerships with clients at IG, such as IGirls and E-Pipoca. The partnership with Submarino allowed Rádio Hits listeners to buy their first CDs online, solidifying the radio's position as a frontrunner in the digital scene.This experience also provided me with the opportunity to collaborate with IG founders and Rádio Mix leaders, further strengthening my communication and negotiation skills at strategic levels. It was in this context that I produced my first complete Business Plan, marking a milestone in my career.