Marcelo Zágon 🏳️🌈 Email and Phone Number
Marcelo Zágon 🏳️🌈 personal email
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Career developed in large media companies and entertainment. MBA in Marketing at PUC São Paulo and a BA in Social Communication at FAAP.• Eighteen years of experience in production, marketing, advertising, communication and actions for trade. • Experience in client prospecting and partnerships for trade. • Coordination, preparation and execution of promotions to the public and to other companies. • Strategic planning of marketing. • Management teams. • Innovation projects and positioning of brands and products. • Projects involving marketing communication 360 degrees at all points of contact covering internal and external customers. • Knowledge in B2B and B2C.• Press and Public relations• Willingness to travel. • Proficiency in English and Portuguese.
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Operations DirectorCongresso Em Foco Apr 2022 - PresentBrasília E Região -
Operations ManagerCongresso Em Foco Jun 2021 - Apr 2022Responsible for the entire operations area of the Congresso em Foco portal, supervising the commercial, marketing, administrative and financial departments. I approve all commercial proposals sent by the team, as well as leadership for opening new markets and customers. Responsible for own events such as the Congresso em Foco Award (award that recognizes the best Brazilian parliamentarians for 16 years) and those held in partnership with clients such as lives and seminars. I coordinate with the… Show more Responsible for the entire operations area of the Congresso em Foco portal, supervising the commercial, marketing, administrative and financial departments. I approve all commercial proposals sent by the team, as well as leadership for opening new markets and customers. Responsible for own events such as the Congresso em Foco Award (award that recognizes the best Brazilian parliamentarians for 16 years) and those held in partnership with clients such as lives and seminars. I coordinate with the writing team and social media the publication of posts, articles and materials sponsored by clients. Show less -
Sales ManagerTonks Jan 2018 - Mar 2021São Paulo E Região, BrasilResponsible for implementing and structuring Tonks' sales department, developing the processes and controls to better achieve the objectives. Implementation of the goals system and for each of the products in the house as well as analysis and monitoring of them. Elaboration of proposals and negotiation with clients from Brazil and other countries such as Cinépolis, Centerplex, Dolby, Christie, among others. -
Account ManagerTonks Nov 2016 - Dec 2017São Paulo Area, BrazilResponsible for coordinating the attendance of the film distributors.Relationship with customers, partners and stakeholders.Participation in the management of projects, with the art team and monitoring the schedule of activities. -
New Business CoordinatorAgência Mwitêr Mar 2016 - Oct 2016São Paulo E Região, BrasilResponsible for pitching new business partnerships, market research and identification of possible clients. Analysis of trends and opportunities. Make the institutional presentation and participation in fairs and congresses. -
Account ManagerPromobrazil Apr 2014 - Dec 2015São Paulo E Região, BrasilResponsible for customer service and relationship with the various areas of the agency. Preparing briefing following the requests and customer needs. Follow-up of work in progress. Planning and execution of different proposals. Implementation, monitoring and management of social media. Planning and execution of digital media and out of the box actions in the digital environment.• Casa Suíça - responsible for account service, making the interface between the client and the agency… Show more Responsible for customer service and relationship with the various areas of the agency. Preparing briefing following the requests and customer needs. Follow-up of work in progress. Planning and execution of different proposals. Implementation, monitoring and management of social media. Planning and execution of digital media and out of the box actions in the digital environment.• Casa Suíça - responsible for account service, making the interface between the client and the agency. Organizing workflow, list of priorities, understanding the customer’s needs and requests. Defense and presentation of different proposals. Organization planning to implement new repositioning, restructuring the whole point of sale material and implementation of the brand of the virtual environment, including social media and media proposals.• Film Distributors - I have worked with the major distributors as 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros. I was responsible for prospecting companies for promotional partnerships in launching movies. Evaluation of possibilities, supervision of processes between the parties, approval of prospects and materials with the distributors. Development of promotional reports.• Fox-Sony Home Entertainment - Next to this home entertainment distributor, I was responsible for all the promotional area. Based on the line up of releases, I was responsible for prospecting promotional partners, focusing more on actions for trade and B2B relationships. Evaluation of possibilities, supervision of processes between the parties, approval of prospects and materials along to the headquarters of Fox and Sony. Development of promotional reports. Coverage of retail markets and rental companies in Brazil. Show less
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Promotions CoordinatorCalifornia Filmes Jul 2013 - Dec 2013Coordinated partnerships to launch the movie Rush – No Limite da Emoção, Amor Bandido, Vazio Coração e Linha de Frente. Approval of the material and the agreements from the producing abroad and here in Brazil. With Rush, was responsible for the exchanges with media companies, generating a cumulative of more than R$ 700,000 in ads on and offline. Coordinated actions taken in partnership with BMW Team Brazil for themed cars in two stages of the FIA GT circuit, beyond the actions of Carrera… Show more Coordinated partnerships to launch the movie Rush – No Limite da Emoção, Amor Bandido, Vazio Coração e Linha de Frente. Approval of the material and the agreements from the producing abroad and here in Brazil. With Rush, was responsible for the exchanges with media companies, generating a cumulative of more than R$ 700,000 in ads on and offline. Coordinated actions taken in partnership with BMW Team Brazil for themed cars in two stages of the FIA GT circuit, beyond the actions of Carrera sunglasses and the Johnson Wax and Cinemark theaters with Glade product. Production of premieres for the release of the films. Content analysis and suitability of partners with the movie. Implementation of the dissemination of promotional plan, and coordinate promotions with exhibitors. Show less
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Marketing CoordinatorCenterplex Cinemas Jul 2012 - Feb 2013São Paulo E Região, BrasilResponsible for restructuring the department with the budget realignment and restructuring procedures. Elaboration of the expansion of the brand's online presence plan and partnerships with media companies. Prospecting partnerships in cities where the network had theaters and supervision of communication with employees and the public. Approval and negotiating of partnerships with the distributors in order to conduct promotions for the public as well as for our partners. Control and release of… Show more Responsible for restructuring the department with the budget realignment and restructuring procedures. Elaboration of the expansion of the brand's online presence plan and partnerships with media companies. Prospecting partnerships in cities where the network had theaters and supervision of communication with employees and the public. Approval and negotiating of partnerships with the distributors in order to conduct promotions for the public as well as for our partners. Control and release of the weekly ads for magazines and newspapers as well as in spots for radios, containing weekly schedule. Compliance with requests for interviews with the press and sending the weekly schedule for all the vehicles in the cities that were located the theaters. Show less -
Account CoordinatorPlaytwo Advertainment Mar 2012 - Jul 2012São Paulo E Região, BrasilResponsible for the account of Centerplex network cinemas in the areas of promotional partnership and controlling the flow of requests between the parties involved. -
Account CoordinatorAgencia Cool Nov 2011 - Mar 2012São Paulo E Região, BrasilResponsible for the implementation of Cinépolis account. Worked with the areas of promotional partnerships, media and opening new complexes, both in areas such as promotional as press. -
Account CoordinatorEspaço/Z Oct 2009 - Nov 2011São Paulo E Região, BrasilResponsible for customer service and relationship with the various areas of the agency. Preparing briefing following the requests and customer needs. Follow-up of work in progress. Planning and execution of different proposals. This agency was responsible for the accounts of Fox Home Entertainment and the Cinépolis theaters.• Cinépolis - Mexican theater network. Responsible for promotional partnership, media, press relations and launches of new theaters. I supervised the launch of… Show more Responsible for customer service and relationship with the various areas of the agency. Preparing briefing following the requests and customer needs. Follow-up of work in progress. Planning and execution of different proposals. This agency was responsible for the accounts of Fox Home Entertainment and the Cinépolis theaters.• Cinépolis - Mexican theater network. Responsible for promotional partnership, media, press relations and launches of new theaters. I supervised the launch of shopping Iguatemi Alphaville (Barueri), place that marked the network's entry into our country with the concept of the Cinépolis VIP rooms. Development of all communication and brand identity, from the advertising field to creating packaging and internal materials. In addition, I coordinated the launch of seven different complexes and maintenance of existing ones too.• Fox Home Entertainment – Responsible of the promotional area of its products, the DVD and Blu-ray movies and series. Worked with Catalog and New Release areas seeking promotional partnerships. I attended the premiere of Avatar, Alvin and the Chipmunks 2, Night at the Museum 2, the TV series Glee, among other films. Show less -
Marketing AssistantRádio Antena 1 Oct 2007 - Oct 2009São Paulo E Região, BrasilI have worked with events, promotions, institutional campaigns, and the development of materials for the network. Supervision of branding in partners vehicles, besides the supervision of agreements for shows such as Michael Bublé, Pet Shop Boys, among others. Preparation and monitoring of the exchanges made between the radio and partner companies. -
Production Intern For MultishowGlobosat Jul 2006 - Oct 2007São Paulo E Região, BrasilParticipated in the production of Lugar Incomum, Balada, Revista Bastidores, Qual é a Boa?, Circo do Edgard e Urbano, serving as the base producer, and production of guests, locations and suggested agenda. -
FreelancerFreelancer Jan 2003 - Dec 2005São Paulo E Região, BrasilI worked as a freelancer in many different positions in the areas of video production, event production and set design companies.• Fundação Armando Álvares Penteado - 2005-2006 High School Receptive - Attended schools, participated in the organization and monitored visits to the Foundation. • 3 Cenografia - 2005 Production Assistant – Helped in scenography projects for trade shows and events. • SH Eventos e Editora Abril (Veja São Paulo)) - 2003-2005 At… Show more I worked as a freelancer in many different positions in the areas of video production, event production and set design companies.• Fundação Armando Álvares Penteado - 2005-2006 High School Receptive - Attended schools, participated in the organization and monitored visits to the Foundation. • 3 Cenografia - 2005 Production Assistant – Helped in scenography projects for trade shows and events. • SH Eventos e Editora Abril (Veja São Paulo)) - 2003-2005 At Espaço Cultural Veja São Paulo in Campos do Jordao and Riviera de São Lourenço, I held the positions of promoter, coordinator and production assistant. • Módulos Locação e Assessoria Comercial em Cine e Vídeo Ltda. - 2003 Production Assistant in the area of video capture and production of various events. Grito Pela Vitória para a Unilever, Casa da Beleza para a TVA., Lançamento do Campus Senac Interlagos( São Paulo), 60 Anos da Adams no Brasil. Show less
Marcelo Zágon 🏳️🌈 Skills
Marcelo Zágon 🏳️🌈 Education Details
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Rádio, Televisão, Produção, Roteiro. -
Colégio Rio BrancoHigh Scool
Frequently Asked Questions about Marcelo Zágon 🏳️🌈
What company does Marcelo Zágon 🏳️🌈 work for?
Marcelo Zágon 🏳️🌈 works for Congresso Em Foco
What is Marcelo Zágon 🏳️🌈's role at the current company?
Marcelo Zágon 🏳️🌈's current role is Operations Director at Congresso em Foco.
What is Marcelo Zágon 🏳️🌈's email address?
Marcelo Zágon 🏳️🌈's email address is ma****@****ail.com
What schools did Marcelo Zágon 🏳️🌈 attend?
Marcelo Zágon 🏳️🌈 attended Pontifícia Universidade Católica De São Paulo, Faap - Fundação Armando Alvares Penteado, Colégio Rio Branco.
What are some of Marcelo Zágon 🏳️🌈's interests?
Marcelo Zágon 🏳️🌈 has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Marcelo Zágon 🏳️🌈 known for?
Marcelo Zágon 🏳️🌈 has skills like Photoshop, Promotions, English, Microsoft Office, Writing, Digital Marketing, Social Media Marketing, Social Media, Advertising, Market Planning, Powerpoint, Marketing Strategy.
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