Marcel Salgueiro Email & Phone Number

São Paulo, SP, BR

São Paulo

Press advisory services to automotive players:DRiV/Tenneco;Mahle;Paccar Parts;Chevrolet Serviços Financeiros.Press releases, communication planning and strategy, press relationship support, press events,

São Paulo E Região, Brasil

Representação e vendas comerciais, administração de vendas, atendimento a clientes corporativos.

São Paulo E Região, Brasil

Management and supervision of informative and entertainment content projects on digital platforms (Facebook, Youtube and Instagram);Definition of deadlines, processes and workflows with the members of each project;Survey and follow-up results on impacted platforms;Operational management of the company's clients projects, with the achievement of the.

São Bernardo Do Campo - São Paulo Area, Brazil

• Experience in new product development programs, including structuring of business plan, cycle plan, competition, value analisys, market positioning and product catalogues.
• Leadership in new products launch programs, coordinating actions through different areas (Marketing & Sales, Legal, Press, Aftersales, Engineering) according to the brand’s commercial and strategic objectives.
• Management of product mix, monitoring sales performance (volume & market share), competitors actions, customer satisfaction and high level proposals to GER.
• Leadership during the launch plan of “Nova Série-F” lineup, developing the launch strategy and the product positioning to target, including a pre-sell program that surpassed the initial goals, achieving the leadership.
• Development of market support strategy to light trucks lineup, with communication marketing team, achieving the leadership in the light trucks segment.
• Worked within market strategy, engineering and quality areas, supporting new products development actions, as well, improvement and cost reduction actions (TVM) in current products.

São Bernardo Do Campo - São Paulo Area, Brazil

• Development of websites and hotsites, digital media, sponsored links, SEO, lead conversion, email marketing and social media.
• Advanced experience in (ATL and BTL) advertising campaigns, with other providers and agencies: meetings, strategy planning, creative process, production of goods, media plan, POP material, specsheets and press releases.
• Support and coordination in the production of business events (business fairs, conventions, business meetings and commercial).
• Integrated actions with the dealership network, supporting local actions and after sales-retail sale.
• Support for corporate and institutional communication activities.
• Responsible for "Ford Trucks" websites and digital platforms, leading the launch of the first Ford Brazil trucks website in 2002, introducing innovations such as the first virtual truck Configurator in Brazil.

São Paulo Area, Brazil

Responsable for the management of internet and home banking systems, seeking oportunities to improvements to the customers.