Marcel Salgueiro Email & Phone Number

São Paulo, Sp, Br

São Paulo

Press advisory services to automotive players:DRiV/Tenneco;Mahle;Paccar Parts;Chevrolet Serviços Financeiros.Press releases, communication planning and strategy, press relationship support, press events,

São Paulo E Região, Brasil

Representação e vendas comerciais, administração de vendas, atendimento a clientes corporativos.

São Paulo E Região, Brasil

Management and supervision of informative and entertainment content projects on digital platforms (Facebook, Youtube and Instagram);Definition of deadlines, processes and workflows with the members of each project;Survey and follow-up results on impacted platforms;Operational management of the company's clients projects, with the achievement of the proposed results;Development of new projects with the clients and other partners.

São Bernardo Do Campo - São Paulo Area, Brazil

• Experience in new product development programs, including structuring of business plan, cycle plan, competition, value analisys, market positioning and product catalogues.• Leadership in new products launch programs, coordinating actions through different areas (Marketing & Sales, Legal, Press, Aftersales, Engineering) according to the brand’s commercial and strategic objectives.• Management of product mix, monitoring sales performance (volume & market share), competitors actions, customer satisfaction and high level proposals to GER.• Leadership during the launch plan of “Nova Série-F” lineup, developing the launch strategy and the product positioning to target, including a pre-sell program that surpassed the initial goals, achieving the leadership in the competitive segment, with more than 40% of market share.• Development of market support strategy to light trucks lineup, with communication marketing team, achieving the leadership in the light trucks segment . • Worked within market strategy, engineering and quality areas, supporting new products development actions, as well, improvement and cost reduction actions (TVM) in current products.• Responsable for the structuring of product catalogues within engineering, sales and manufacturing areas.

São Bernardo Do Campo - São Paulo Area, Brazil

•Development of websites and hotsites, digital media, sponsored links, SEO, lead conversion, email marketing and social media.•Advanced experience in (ATL and BTL) advertising campaigns, with other providers and agencies: meetings, strategy planning, creative process, production of goods, media plan, POP material, specsheets and press releases.• Support and coordination in the production of business events (business fairs, conventions, business meetings and commercial).• Integrated actions with the dealership network, supporting local actions and after sales-retail sale.• Support for corporate and institutional communication activities.• Responsible for "Ford Trucks" websites and digital platforms, leading the launch of the first Ford Brazil trucks website in 2002, introducing innovations such as the first virtual truck Configurator in Brazil, increasing 30,000 visits to 100.000 page views per month.•Launched the first trucks channel on Youtube in Brazil, with more than 140.000 views since its launch.• Coordination of advertising actions for more than 10 years: advertising campaigns ( briefings for agencies, campaign planning, approval of creative concept and production assets, media plan, campaign approval and follow up of achievements).• Coordination and supervision of the process of editorial content, distribution and customer-oriented magazine publication "Ford Connect", increasing the brand awareness.• Leadership on the strategies in social media for the launch of F-4000 4 x 4 model, creating the first truck brand channel on Twitter in Brazil.• Coordination and supervision on CRM strategy in the dealership network, during the sponsored tours from " Chitãozinho Xororó , with more than 40 "meet & greet" VIP events with the artists in the dealership network, generating a strong brand awareness in local media.•Active support for the PR area, with the development of content for segmented and specialized press.

São Paulo Area, Brazil

Responsable for the management of internet and home banking systems, seeking oportunities to improvements to the customers.