Marc Engelsman Email and Phone Number
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Results driving executive with consistent track record delivering agency growth through client successes. Responsible for strategic research and planning, goals and KPI forecasting, creative briefs and communications guidance, analytics and program performance improvements to deliver the wins that retain and grow client business.Expert in integrating offline and digital marketing programs including search engine optimization, pay-per-click advertising, social media, mobile and email/marketing automation platforms with traditional marketing practices.Persuasive communicator. Team-builder and mentor. Frequent guest speaker at Marketing and Search industry events – Digital Summit, MarketingProfs, Direct Marketing Association, Online Marketing Summit, American Marketing Association, ClickZ, and SMX.
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Vp Strategy & AnalyticsDigital Brand Expressions Apr 2006 - PresentPrinceton, Nj, Us• Leverage research, data and other insights tools/techniques to develop strategic direction and guide creative execution designed to connect with target audiences and prompt action• Alignment of DBE digital programs/services with clients’ online/offline marketing programs• Develop high-level relationships with clients to set and deliver on expectations, merchandise successes and uncover opportunities for new business• Valued member of agency leadership team, key player in new business pitches• Coaching and mentoring of middle managers and junior staff• Leverage analytics platforms to provide proof-of-performance/value/ROI metrics as well as actionable insights for program enhancement• Client successes cover a broad range of Fortune 500 and mid-market companies in B2C, B2B, Financial and Healthcare/Pharma categories with e-commerce, lead generation and/or brand building KPIs.
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Account DirectorMedicus Ny Oct 2004 - Mar 2006• Strategic and tactical marketing of AstraZeneca’s AZENITY respiratory brands• Rhinocort Aqua: Award-winning pilot Direct-to-Consumer program, professional marketing and sales force launch of Tablet PC interface.• Pulmicort Turbuhaler: Re-positioned mature brand, professional marketing, sales force training, non-personal promotion, sample and telesampling management, managed markets strategies• Supervised dedicated agency account and creative teams as well as client-based promotions managers. • Managed financial aspects, income generation and profitability of accounts as well as personnel performance evaluation, professional development and encouragement
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Chief Brand Intelligence OfficerPrinceton Partners 1992 - 2004Princeton, New Jersey, Us• Created proprietary brand development process "BIO" and launched new profit center, The BIO Group, to generate revenues from new and existing clients. Process includes analysis of clients’ existing business models and proactive recommendations regarding operational and marketing enhancements designed to increase ROI based on qualitative and quantitative market research and competitive/best practices studies.• Management Supervisor for two other agency profit centers: the Interactive Group (handling all web development, multi-media and e-marketing activities) and the DevCom Group (creating medically-relevant communications solutions for the pharmaceutical industry). • Responsibilities included planning and managing key accounts for profitability as well as recruiting, training, and coaching integrated teams charged with proactive strategic and day-to-day tactical marketing communications activities.• A sample of consumer, healthcare and b2b clients: The College Board, Western Pest Services (both commercial and residential divisions), Cancer Institute of New Jersey, Quest Diagnostics, Port Authority of New York/New Jersey, Villeroy & Boch, Opinion Research Corporation, Dow Jones & Company, AT&T, Yale Materials Handling and FMC BioPolymer.
Marc Engelsman Skills
Marc Engelsman Education Details
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Ohio Wesleyan UniversityCommunications
Frequently Asked Questions about Marc Engelsman
What company does Marc Engelsman work for?
Marc Engelsman works for Digital Brand Expressions
What is Marc Engelsman's role at the current company?
Marc Engelsman's current role is VP Strategy & Analytics at Digital Brand Expressions.
What is Marc Engelsman's email address?
Marc Engelsman's email address is me****@****ons.com
What is Marc Engelsman's direct phone number?
Marc Engelsman's direct phone number is +160946*****
What schools did Marc Engelsman attend?
Marc Engelsman attended Ohio Wesleyan University.
What skills is Marc Engelsman known for?
Marc Engelsman has skills like Integrated Marketing, Digital Marketing, Social Media Marketing, Digital Strategy, Social Media, Direct Marketing, Online Marketing, Seo, Sem, Strategy, Email Marketing, Online Advertising.
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