• Creative insights and strategy• Brand and/or product storytelling• CMF/surface design strategy and implementation• Brand identities and style guides

• Owner of customer-centric design activities both internally and for federal platforms/programs• Identify new pathways and vehicles for growth through testing and scaling new products, services, and experiences• Identity and resolve any digital based consumer issues through feedback and data analysis to increase engagement and sales• Assess the ever changing federal sales market to identify opportunities to capture potential growth and revenue• Manage and design consumer experiences to expand consumer engagements (Acquisition, Retention, Sales) for eCommerce in alignment with sales strategy• Liaise between Business, IT, and Sales group stakeholders for digital roadmap creation and plans for execution• Collaborate with 3rd party vendors and cross-functional partners to ensure integrated delivery of sales tools

• Pioneer a CMF program for Bose through the design, development, and implementation of CMF strategy and process• Develop and maintain the Bose CMF brand language, including design tools, annual forecasts, and storytelling content• Generate and deliver seasonal CMF direction that communicates product intent to internal partners and external sales channels• Develop and refine color, materials, and finishes toolbox for products and propose strategic opportunities based on research and trend analysis• Implement tools and processes to help the design teams and manufacturing partners execute industrial design vision• Hire and mentor talent for a growing team by managing program workloads, deliverables, goals, and career development• Manage CMF proposals for all new products, including industrial design, UX platforms, and packaging design• Develop and maintain a high level of consumer insight awareness in both the consumer electronics and fashion industries through trade show attendance and extensive market research• Establish and maintain relationships with suppliers and vendors• Research and identify new vendors and materials in areas of future interest with front-end engineering partners -- following through with vendor visits to assess technology and capability as well as run initial prototyping trials• Manage the maintenance of the color, materials, and finishes library for the user-centered design group• Manage the color management activities of the brand, which include equipment, color chips, and color analysis• Manage design intent through CMF approvals for all surfaces of products

• Global Color Lead - Footwear > Defined and implemented color strategy across sport business units (running, training, outdoor + studio)• Managed and communicated strategy to BU specific surface designers• Conceptually developed seasonal visual identity and visual language through in-depth trend research• Worked with SVP + Creative Director to build seasonal deck providing concept and design direction for footwear based on trend and market research• Worked with materials team to build seasonal material toolbox based on pre-season factory research and trade show attendance• Created seasonal stories for fast fashion trend packs, providing material, graphic, and color direction• Created marketing color/trend sell-in tools to help business units better communicate seasonal stories• Presented seasonal trend + color stories to go-to-market, regional markets, and retailers to aid in their visualization and understanding of the footwear seasonal trend/color vision• Worked directly with US Merch team to build quarterly color drops to ensure cohesive vision execution across the market, as well as build and manage additional US footwear pack needs• Developed and maintained relationships with various external trend services• Remained up to date on market trends through seasonal attendance of material and product shows• Led Reebok’s exploration into 3D design for Apparel and Footwear through understanding the 3D design process and its application to the design team

Completed identity, branding and logo designs

Design foundation, first year, studio instructor in the areas of color + form for graphic, digital, fashion, and industrial design freshman.