Marc Felsen Email and Phone Number
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Marc Felsen personal email
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I am an executive leader who excels at right-brain / left-brain thinking and leveraging creative problem solving to drive impact and results. With a focus on creating customer-centric value, I build teams that “punch above their weight” by focusing on innovation, data-driven decision making and flawless execution. I am inspired to deliver customer experiences that create emotional connections, increase loyalty, create long-term value and propel growth. My industry experience includes Media and entertainment, internet, fintech, adtech, telecom and big data, with success across Enterprise, SMB and Consumer segments. Key ProficienciesExecutive LeadershipTeam Building and MentoringBranding and Strategic MarketingProduct Marketing and Product KnowledgeChannel Marketing and Sales EnablementCommunicationsAnalytics and AnalysisLoyalty ProgramsProduct ManagementCreative ServicesMedia Operations
Loyola University Maryland Sellinger School Of Business And Management
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Affiliate InstructorLoyola University Maryland Sellinger School Of Business And Management Jan 2024 - PresentBaltimore, Md, Us -
Chief Marketing OfficerTouchtunes 2018 - Aug 2022New York, New York, UsAs CMO at TouchTunes I was responsible for driving the company's GTM strategy, demand generation, sales enablement, user messaging and engagement, loyalty marketing, branding, and marketing operations. Led marketing strategy to transform TouchTunes to a customer-first business.Drove 25% annual mobile growth, greater customer spend and higher LTV. Created largest-of-its-kind loyalty program for venue staff.Evangelized innovation and learning culture by creating customer education programs, mentoring initiatives and team-building and creativity workshops.Grew profit be developing new pricing strategies for subscription and interactive products and services.Leveraged owned media, social channels, loyalty programs and content partners to generate awareness, acquire new customers, increase engagement, and grow revenue.Developed customer insights through primary and third-party research, focus groups and customer data analysis.Focus Areas:* Sales enablement: sales and channel communication, education, collateral, support, events* New product introduction* Marketing analytics, analysis and segmentation* Demand generation and customer nurturing* Engagement programs and promotions * Mobile acquisition, retention and growth* Loyalty and rewards programs* Media operations for direct and programmatic partners -
Senior Vice President Corporate And Product MarketingTouchtunes Dec 2013 - Dec 2017New York, New York, UsLeader in crowd-sourced music for businesses in over 65,000 social venues across North America - member of executive team leading corporate and product marketing across the product portfolio.Developed and executed B2B channel marketing programs driving 200% growth in active venues across North America. Developed and launched channel loyalty program and grew program to over 100,000 members Expanded mobile app user base and grew mobile revenue over 25% annually by creating engaging, personalized content and promotions. Leveraged large data sets including user location, user history, user preferences and venue vibe to drive personalized messaging and increased spend and loyalty.
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Vice President Corporate MarketingTouchtunes Jul 2007 - Dec 2013New York, New York, UsInstituted sales enablement processes to create a unified brand message, improve sales collateral tools, increase top-of-funnel leads and drive higher sales. Developed and executed go-to-market-plan and launch for a series of game-changing new products that reinvented the crowd-sourced music experience. Led messaging, sales enablement, communications, PR, and launch events. Developed industry’s first customer education program in support of the company’s B2B2C model to reinforce company’s market leadership position and improve sales and partner performance. Created requirements for media publishing capabilities enabling launch of paid media business.
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Director, MarketingNice Actimize 2005 - 2007Hoboken, New Jersey, UsDrove customer acquisition and retention for this big-data, financial fraud and anti-money laundering analytics leader. Standardized branding across product categories, conducted primary and third-party market research and developed and executed company’s first national user conference. Focus Areas: Branding, Research, Sales Enablement and User Conferences. -
Director, Product ManagementDoubleclick 2001 - 2005Responsible for marketing automation product portfolio. Focus Areas: Market Research, Feature Definition, Coordination with US and UK Development Teams, Strategic Partnerships.
Marc Felsen Skills
Marc Felsen Education Details
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The Wharton SchoolMaster Of Business Administration - Mba -
University Of MarylandElectrical Engineering
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The Wharton SchoolExecutive Presence And Influence
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The Wharton SchoolPricing Strategies
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Columbia Business SchoolHigh Impact Leadership
Frequently Asked Questions about Marc Felsen
What company does Marc Felsen work for?
Marc Felsen works for Loyola University Maryland Sellinger School Of Business And Management
What is Marc Felsen's role at the current company?
Marc Felsen's current role is CMO, Marketing and Product Executive - Strategic | Data Driven | Hands On | Leadership.
What is Marc Felsen's email address?
Marc Felsen's email address is mf****@****oup.com
What is Marc Felsen's direct phone number?
Marc Felsen's direct phone number is +121299*****
What schools did Marc Felsen attend?
Marc Felsen attended The Wharton School, University Of Maryland, The Wharton School, The Wharton School, Columbia Business School.
What are some of Marc Felsen's interests?
Marc Felsen has interest in Education.
What skills is Marc Felsen known for?
Marc Felsen has skills like Product Management, Product Marketing, Strategy, Marketing, Integrated Marketing, Marketing Strategy, Competitive Analysis, Analytics, Mobile Devices, Strategic Planning, Advertising, Management.
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