Marc Jhesie Fenix-Dy Email & Phone Number

Manila, NCR, PH

- Optimized 100+ webshop assets and copies for BAU and over 10+ sale campaigns- Spearheaded Black Friday 2023 webshop initiatives such as the Black Friday Landing Page contributing to an increase in conversions and increase in revenue WoW

- Crafted 5+ analysis including: CRM analysis (Newsletter and SMS), Flash Sale analysis, and page analysis on the webshop of Emma Japan which contained analysis based on 10+ datasets- Reviewed and oversaw the output of 10+ KOLs for the World Sleep Day Campaign- Provided 50+ weekly analysis and visualization of webshop metrics using Google Analytics

- Recruited 50+ MEA facilitators for PriME through enticing pubmats and copywriting- Lead and equipped the facilitators with the necessary facilitations and safe spaces skills to lead 100+ participants

- Gathered and processed feedback from the 3 project managers of a MEA event through a Zoom focus group discussion (FGD)- Innovated quantitative data collection in the organization by curating a proposal which provided a framework to how to make quantitative data collection more engaging and efficient

- Lead a team of consultants in a 3-month long client engagement to solve client business challenges- Conducted market and industry research through data-gathering of 10+ resources and social media listening- Curated a well received company analysis, risk analysis and mitigation plan, and projected impact inclusive of data-driven recommendations for the.

- Curated the program flow and opsched, effectively managing an event that hosted over 100 delegates from different countries- Founded 'Culture Night,' an event where international AIESEC delegates showcased their cultures, fostering multicultural exchange

- Conducted market research through social media listening and crafted a competitor’s analysis by auditing 10+ competitors for my assigned client pitch, then presented to the client- Audited 20+ content creators on social media platforms and suggested relevant and effective Key Opinion Leaders (KOL) appropriate for the client’s brand- Curated an automated.

Bachelor Of Science - Bs, Communication Technology Management

High School Diploma