As a co-founder of The Goods, worked on the Davis Square from concept to reality, bringing a fresh look and feel to cannabis retail along with a service model unparaleled in MA.

Built a brand and digital consumer marketing consultancy delivering brand transformation to consumer companies such as Rockport, Blink Fitness, Dunn’s River Brands (a PE-backed beverage incubator), a brewery conglomerate, a media company, and high-end consumer fashion brand Robert Graham. Served as embedded Head of Brand & Digital Marketing for start-up companies that wanted the experience of an in-house consumer marketing executive, and partnered with other consumer brands to build brand strategy, digital marketing blueprints, omnichannel campaigns, social media, lead generation, and media/ad strategies to drive growth. *Briefly paused from 2015-2016 to return to FleishmanHillard to work with a high-profile global consumer client.

Lead marketing for Stack as it aims to re-shape the educational landscape through flexible and innovative programs that build the future, bringing cutting edge technologies and emerging skills to tomorrow’s diverse leaders through immersive, industry-leading learning experiences. Oversee a team responsible for branding, storytelling, digital marketing, social media demand generation, and consumer product / experience marketing.

Steered brand and digital creative, media, social and digital marketing strategy and implementation for a top-tier client, Bank of America/Merrill Lynch (Merrill Edge) building a next-gen interactive app (online and mobile) paired with an integrated digital brand campaign to engage leads. Partnered with eBay leaders to map the consumer journey and provide consumer insights.

Built and directed a new digital marketing (digital, social, mobile, content, influencer marketing) operation in the Boston office. *Left in 2010, and re-joined briefly in 2015 to lead a major initiative focusing on their first global client.Developed and led a digital marketing team delivering creative, best-in-class solutions and consumer branding for clients such as Gatorade, Crocs, Bose, iRobot, Houghton-Mifflin, SAP and P&G. Drove integrated campaigns for new product launches.

Global Head of Digital Brand Marketing, Reebok Brand, Adidas Group (2006 to 2008)Prior to that role, held roles of increasing responsibility, Global Advertising & Media Director; Director, Digital Brand Marketing; Manager, Digital Marketing; Digital Marketing Specialist while we were a fast-growing sports brand.Led consumer brand management through digital-centric marketing, embedding digital culture across the company and into 18 additional countries. Lead go-to-market strategies in digital channels for new product launches including the RBK product.Created and led digital brand marketing function including mobile, video, social, gaming, search, media buying, digital influencer outreach, original content, ad retargeting, SEO and SEM. Launched early digital influencer strategy with musicians, athletes and celebrities using video and gamification.

Responsible for creation and execution of all global advertising campaigns, digital marketing and US media buys.