I am the founder and CEO of Hedley Sydney. Hedley Sydney is a consulting business providing fractional Chief Marketing Officer (CMO) services, strategic marketing, and project-based marketing services to B2B tech businesses.Check out my website https://www.HedleySydney.co.za or reach out to me at marc.fletcher@hedleysydney.co.za to book a 30-mins introductory call to book a chat to learn more.Book online here :https://bit.ly/HedleySydneyDiscoveryCallHedley Sydney is a proudly South African business with a Level 2 BBBEE rating.

We help B2B tech & consulting companies succeed with outbound sales development. Our singular focus on making not just the biggest deals, but the ones that are strategically wise and accomplishable, significantly impacts your revenue growth and brings greater prominence to your brand.Outsell is a small team and that is how we will keep it forever. To deliver great results for our clients means we do things that aren’t scalable.We only ever work with 15 clients at a time. Come and see if you are the right fit for us and us for you.

We Manage and Optimise your end-user computing and digital workplace.Enabling you to Grow, Transform and Focus on your customers.We have over 10 years of experience as a business, delivering value and exceeding our customers' expectations through our highly skilled and motivated team and rigorous processes.Get in touch to learn how we can help your business focus on its growth while we manage and optimise your EUC environment.I am fulfilling the role of the Chief Marketing Officer on a fractional basis through my business Hedley Sydney (Pty) Ltd.

As a Fractional CMO at Get Set Strategy I provide Marketing Strategies and Fractional CMO services to small, medium & large-sized B2B Tech companies globally that are looking to grow exponentially.

Executive Leader for marketing & communications at Altron Digital Business and member of EXCO.For the last 12 months I have been preparing for the launch of Altron Digital Business, which was launched on 1st March 2024. This was the merger of three Altron businesses: Altron Systems Integration, Altron Managed Solutions and Altron Karabina, where I led marketing for all three businesses.Notable Achievements:★ Creation of the ADB marketing strategy and GTM plans for ADB on the back of the business and GTM strategy★ Altron Digital Business digital and customer focused launch - March 2024 ( https://www.altron.com/press-releases/altron-launches-new-business-to-help-customers-unlock-growth)★ Creation of messaging for the new ADB entity★ Identification, messaging and value proposition creation for our core GTM offers★ Content creation for new website launch: https://www.altron.com/digital-business★ Team structures and processes for a new business model introducing Marketing Business Partners as the interface between GTM/business and marketing. Through a marketing business consolidation at a group level, I will leaving Altron at the end of June following the conclusion of the FY25 marketing plans which will set the business for success in FY25.

Leading Marketing & Communications and Partner Alliances for Altron Karabina, Marketing & Communications for Altron Systems Integration, and Marketing & Communications for Altron Managed Solutions.This role was to run marketing and communications for the three separate businesses. We combined the three marketing teams in preparation for Project Unity which was the change management project to initiate the merge of the three businesses into Altron Digital Business which we launched March 1 2024.Notable Achievements:★ Restructured the 3 marketing teams to provide a consolidated service to the 3 businesses with a focus on PR & Comms, Solution Marketing / Revenue Marketing, Experience Marketing.★ Effective budget management resulting in achieving under budget results for FY and securing 20% from partners and external sources.★ Achieved ROI on all marketing campaigns through the yearMember of ExCo for AK, ASI and AMS.

Leading Marketing & Partner Alliances for Altron Karabina (AK)Member of AK ExCo. I will continue to lead our efforts with our largest strategic partner, Microsoft, which has been a significant contributor to our turnaround and look for new ways to leverage this partnership for mutual benefit.This is a diverse portfolio which ultimately is rooted in marketing, partnerships and customer experience from which Altron Karabina & Altron Systems Integration will strive to achieve its goals for success in the next 5 years.

As the new Partner Alliance and Customer Experience Lead I have a broad portfolio covering two distinct functions- Partner Alliances: focused initially on our key strategic partner, Microsoft in the South African subsidiary, and also in the Multi Country Cluster which includes South Africa, Middle East and Africa.Customer Experience: I am also accountable for the bid office, sales excellence, customer experience innovation and our NPS program.“Customer experience and employee excellence are at the heart of what we do”. “...If you get these two right, failure is highly unlikely” - Mteto Nyati.[An extract from our Group Chief Executive’s interview with Unleashing Leadership Potential Foundation 10 March 2021.

As Territory Lead for the Western Cape territory of Altron Karabina, I am responsible for the market intelligence, strategic planning, marketing and sales, leadership and general manager of the territory team. As a part of the Altron Karabina leadership team, my objective in FY20/FY21 is to grow the Western Cape territory through a new customer acquisition strategy, drive excellent customer experiences and to lead the strategic partnerships in the territory with our partners, including the other Altron Op-Co’s, Microsoft and others.

In October 2018 Karabina was acquired by the Altron Group - to become Altron Karabina - A Division of Altron, under the ultimate leadership of Mteto Nyati.As a BDL I am responsible for growing the Financial Services client base in the Western Cape. This includes strategic account identification, strategic marketing and sales plans, liaison with key partners, including Microsoft and other Altron Companies, account management and new business development.Notable Achievements:★ FY20 Q1 Achievement of 150% of Qtr Target.★ Promoted to Territory Lead - Western Cape.

Responsible for business development and business consulting in the South African coastal region and Africa for the Data Management & AI and Digital Workplace competencies.My objective is to help managers and executives within business to realise the benefits of using technology to assist their organisation in either improving collaboration, productivity, performance, profitability, compliance or a combination of these - this is often referred to as Digital Transformation.I seek to partner with managers and executives to form an inclusive team comprised of Karabina's subject matter expert consultants and our customers' personnel to guide them through these processes.Notable Achievements:★ Landed and developed a number of Coastal EPG Accounts across Modern Workplace and Data & AI business units.Karabina (iSPartners (Pty) Ltd - the holding company) was sold to Altron Ltd as of 1st October 2018.Therefore we transitioned to Altron Karabina from 1st October 2018.

I am an advisor to the business startup Troob and a mentor to the CEO.

I am an advisor to the business startup Parkupp SA and a mentor to the CEO.Parkupp SA was successfully sold in January 2022, allowing the CEO and Founder to focus on another business in New York, New York, USA: Troob.

In the last year I have been focused on marketing strategy and programs, partnerships and business development to identify and secure new markets and revenue streams. I also lead the joint Intervate and T-Systems South Africa digital marketing and social media team. Market orientation (MO), the topic of my Master's thesis, remains the focus and underlying principles of this role. MO is based on three principles:The organisation wide generation of market intelligence, pertaining to current and future customer needs and dissemination of the intelligence within the company to all staff;The responsiveness and proactivity to customers which is influenced by an organisations’ culture;And the development and execution of a market orientated strategy.Simply put, through MO we will ensure that we have the right internal knowledge across the board, the right customer and partner exposure, the right offerings and the right marketing strategy to grow the business. The presentation below: "Everyone's in Marketing" takes a journey through MO - https://spark.adobe.com/video/dLjnK Notable Achievements:★ Part of the Wayde van Niekerk Brand Ambassador Campaign Team★ Direction and implementation of the new Intervate CI and Brand Strategy (launched Sept 2017)★ Highest Order Entry Seller in FY17 H1★ Global launch of the Intervate ISV Product: Smart Citizen - a bi-directional communication and reporting solution for local authorities across the globe to enable better City/Municipal communication thus improving citizen service - at the Smart City Expo World Congress 2016 Barcelona. -http://www.DigitalSmartCitizen.com★ Re-launch of Intervate's Chatbot ISV offering - "Pipa" - The Chatbot for Business - on the Microsoft bot framework and Azure - http://www.PipaChatBot.com★ Microsoft Partner of the Year Award 2016 - Collaboration and Content >2017 Key Focus< - See the Projects Section below

Following the acquisition by T-Systems, I relinquished my Directorship and Share Ownership, but my role remained the same.A primary focus areas is to ensure that Intervate achieves the overall company revenue targets through team work, mentoring, new business development and account management. This objective is achieved through developing a 'market orientation' strategy within Intervate by continually researching the market, gathering intelligence, creating a go-to-market strategy and ensuring that all stakeholders are engaged and aligned with that strategy (marketing strategy development and management). Story telling and a focus on customer experience is a key method for customer engagement - understanding our customers needs is of paramount importance, allied with the co-creation of a valued solution which reduces costs, improves productivity, compliance or assists in growth. I also setup and led T-Systems and Intervate's digital marketing & social media team; in addition to being active DT consultant and AE on a number of Intervate's key enterprise accounts, which keeps me connected to the business.Achievements: ★ Setup and led T-Systems and Intervate’s digital marketing and social media team.★ Refocused the sales team on the sales methodology from the Franklin Covey Sales Institute.★ Refocused the Intervate GoToMarket strategy for products and solutions.★ Realigned the company targets and built a bridge to achieve these targets.★ Consulted by Microsoft Corporation on the publication of their Modern Partner Series-Part 3 -"Modernise Sales and Marketing", on the topic of Market Orientation, my MSc Thesis.★ Launched Dynamic Intranet Services and ROBIT - The ChatBot for Business (See Videos below)★ Microsoft Partner of the Year Award 2015 - Collaboration and Content & Application Development★ Nielsen Norman Group Design Annual for 2015: the Year’s Best Intranets, TFG intranet.★ Microsoft Partner of the Year Award for South Africa

Marketing and sales director, executive director and shareholder (2008-2013) at Intervate Project Services (Pty) Ltd in Cape Town, South Africa. Intervate was acquired by T-Systems South Africa in January 2014. Shareholder and board director status relinquished.One of my primary focus areas is to ensure that Intervate achieves the Cape Town company's revenue targets (sales management). This is achieved by continually researching and selecting the right products and solutions that match the business needs of our customers, and creating an allied and integrated marketing strategy to bring those solutions to our clients attention (marketing management). I also serve as one of Intervate's social media managers, an EIM consultant and account manager on a number of Intervate's key enterprise accounts, which keeps me connected to the heart and soul of the business.Achievements:★ Drove strong positive YoY revenue growth over the last 5 years for the new Cape Town business.★ Implemented (as part of a team) a sales methodology from the Franklin Covey Institute of Sales. ★ Created sales discipline and processes for team success.★ Microsoft Partner of the Year for Information Worker 2008 - 2011★ Microsoft Customer Experience Partner of the Year – 2012★ Microsoft Digital Experience Partner of the Year – 2012★ Microsoft Services Partner of the Year – 2012★ Microsoft Portals and Collaboration Partner of the Year – 2012★ Microsoft Content Management Partner of the Year – 2012★ Microsoft Collaboration and Content Partner of the Year – 2013★ Microsoft Industry Partner of the Year – Commercial Sector – 2013★ Microsoft Industry Partner of the Year – Public Sector – 2013★ Microsoft Services Partner of the Year – 2013

I was the Managing Director, founder and owner of the South Africa company within the Synergy Corporate Technologies group.Other locations: North America: Connecticut; Asia Pacific: Hawaii; UK: England; Latin America: Arizona, USA.Synergy in South Africa undertook both local and offshore web and application development projects in Microsoft .net Technologies and Microsoft Office SharePoint Server 2007 and SharePoint 2010 and also was a creative marketing agency offering SEO, PPC and other Digital Marketing services to its clients.Synergy SA was also the creative hub for the Synergy group and managed and ran the groups creative design service out of the Cape Town office which was used globally across the businesses supplementing the local offerings in the USA. Synergy SA's creative team produced both website and print creative for major brands in South Africa, the USA and the UK.Largest international clients included: Group M (A WPP Company and the world’s largest advertising media company) at its HQ in New York City which was acquired in 2006.I sold the business of Synergy Corporate Technologies (South Africa) to Intervate in November 2008 and continued to consult via Synergy Corporate Technologies (South Africa) to Intervate for the following 18 months.

The company was setup to manage the 1930's art deco development and to maintain its status as a listed building complex.My role was to manage the financial aspects, including the property levies, the budgets and other financial transactions.

As a Consultant at HP Consulting UK I was involved in a number of roles and teams during my tenure.I worked as a Technical Consultant/Architect/Pre-Sales Consultant and Project Manager working on Microsoft infrastructure and development projects for bluechip Fortune 500 firms worldwide covering North America, South America, Europe and Asia.My experience including working on the London ExCeL Exhibition Center project. (http://www.excel-london.co.uk/) This project was to architect, deploy and configure a complete technology infrastructure solution to the new Exhibition center in London's Docklands. I was responsible for the messaging component and this was one of the first Microsoft Exchange 2000 deployments in the UK.I was also prominent in the pre-sales, sales and project delivery of the Smiths Group Plc global Exchange 2000 project. This project was to deliver a new global messaging solution to Smiths Group Plc to replace a number of legacy messaging applications including MS Mail, CC:Mail, Lotus Notes and others from an array of disparate company's that Smiths Group had acquired over a period of 10 years.I was also part of the global e-Client Project Team that was tasked with designing and building the infrastructure and deployment solution to provide HP's global distribution centres (Mexico, Brazil, USA, France, Japan, Singapore, China) with a new solution to deploy PC based images to all of HP's PC's and Laptops for HP staff use.I then joined the HP Microsoft Services Organisation where he worked on a number of projects through both the pre-sales, and Project Management roles for clients such as P&O, Carlsberg Tetley, Diageo Korea and UK, Colt Telecom and EMI.

Dogz Inc. was a free web based email service started up to capitalise on the webmail explosion of the time and to leverage the revenue stream of banner advertising which was hitting a record high for revenue models.Exited as the market for Free Webmail became saturated by emerging and larger players and our focus turned elsewhere.

Technology and business consulting practice providing business and technology consulting to organisations, providing infrastructure, multimedia and web based consulting in London, UK and North America, including Boca Raton, Florida, New York, and Connecticut.

I joined Powemark in the consulting services division: Sapientia. Sapientia provided Microsoft consulting, design, architecture, deployment and support services on Microsoft infrastructure solutions.I worked in the Messaging and Communications team and was leading the Microsoft Exchange messaging competence.Notable projects included the replacement of messaging systems for Jones Lang La Salle' property managers business and also the replacement of messaging systems for Mercedes-Benz UK dealerships.

During my tenure at the National Health Service Information Authority (formerly known as the Family Health Services Compute Unit (FHSCU), the Family Health Services Computer Agency (FHSCA) and the Family Practitioner Services Computer Unit (FPSCU)), I undertook a number of varied roles including the most recent first:Consultant - I joined the newly created Consulting & Integration Division under the leadership of Phil Trickey, whose mandate was to provide emergent PC based solutions and consulting to the largely HP/IBM/DEC Mini-Computer dominated health authorities. These solutions included electronic data interchange (EDI) projects using the ISO standard EDIFACT (EDI For Administration, Commerce and Transport) over X.400 protocols (the pre-cursor to SMTP/Internet EMail) using Microsoft Exchange 4.0 X.400 Connectors, for transmitting health and patient data between authorities over X.25 networks.

Project Manager / Project Implementation Manager - I was selected to join the newly created team of Project Managers in the Customer Services Division to interact with the Health Service Authorities to deliver the bi-annual Releases to the Unix/Mumps based Exeter System which ran the Family Health Services Authorities patient based computer systems. Being a UK based government entity, the FHSCU utilised the PRINCE2 project management methodology for all its project engagements in its fullest implementation.

Analyst Programmer - I began my career at the FPSCU as an analyst programmer trained on DEC PDP 11's and then later on HP/IBM Unix Mini Computers running the Mumps programming language and the Exeter System. My role included remote support (via dial-up modem), Mumps programming, Unix OS/Mumps maintenance and customer site visits.