Marc Gibbs Email & Phone Number

Houston, Tx, Us

Purchase, Ny, Us

Driving revenue and deepening relationships with key merchants in the Fuel, Auto Manufacturing and EV Industries

New York, Ny, Us

Delivering value added payment solutions for Fuel merchants, electric vehicle (EV) and mobility opportunities. Relationship manager for commercial fleet Tand mobility solution partners WEX, FleetCor and U.S. Bank Voyager. Manage external relationships with Tampa based start up incubators.

Houston, Texas, Us

Defined strategic direction, product development, and optimized consumer utilization of P97’s cloud based B2B Mobility as a Service platform for mobile payment clients. Designed and executed consumer engagement and digital marketing initiatives including omni channel messaging, digital offers, CPG pilots and consumer loyalty to drive monthly active users. Part of innovation team to evaluate, strategize and launch “Super Apps” to buy gas & convenience store items.

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In 2017, I was promoted to manage strategic partnerships for ExxonMobil's U.S. private label credit card and gift card portfolios, one of the largest in the oil & gas industry. Accountable for billion-dollar P&L and 1M accounts in B2C marketing program in collaboration with key partners, Citibank and SVM/ SVS. Developed scalable next generation payments strategy and solutions including, new payment and loyalty initiatives, mobile app integration, and execution strategy to drive consumer adoption, reduce attrition, and optimize user experience. My Achievements Include§ Executed new digital payments strategy which encompasses private label credit card, loyalty integration, bank card rewards accelerators, and ACH checking account ‘debit” card. § Decreased credit card portfolio customer churn by 5% by innovating new rewards-based product and segmentation strategies. § Vastly improved gift card program economics by negotiating multi-year contract extension with SVM. Directed agency to introduce new premium fuel branded gift cards which became the #1 seller within 6 months. § Expanded new private label credit card (Smart Card) consumer enrollments, capturing 5% new enrollment growth for 3 successive years.

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I sourced, selected and led IBM in building an industry leading mobile payment & loyalty app to support global digital marketing initiatives and retail transformation solutions in Canada, US and the UK. Charged with driving app strategy and defining mobile payments and loyalty strategy and programs. Managed innovation roadmaps, ecosystem partner selection and management, digital wallet strategy, market launch and contactless payment strategies.My Achievements include:§ Launched first mobile payment app, Speedpass+.§ Innovated Waze and Exxon Mobile app integration strategy to engage with Waze consumers searching for gas stations. Set the stage for future digital wallet payments capability within the app, including implementation of Citi’s Apply & Buy virtual credit card issuance into the app.§ Integrated US loyalty program with mobility, transforming app user experience from payments only to one supporting deals, offers and messaging. Partnered with Frog Design to develop improved user experience, deals & offers and omni channel messaging capabilities.

I grew a successful marketing and technology consulting practice serving the global telecommunications market. Advised on product marketing, technical product management, channel partner management and go-to-market launch strategy. Engagements spanned telecommunications, B2B channel management, government markets, cable TV, speech recognition, new ventures, contact centers, sports marketing, and wireless clients. Selected Projects Include§ VERIZON FEDERAL: Spearheaded migration of DoD and civilian government agencies to next generation IP network.§ VERIZON TELECOM: Analyzed competitive landscape, promotions, bundling practices, and pricing for cable TV, broadband internet and VOIP providers. Discoveries led to new product messaging and package offerings for Video On Demand, premium movie content and new high definition channels.§ MCI / AVANTEL: Launched the 1st enterprise VPN solution in Mexico following its market deregulation. Adapted best practices in product development and marketing from the US to the Mexican marketplace.§ SPRINT / NASCAR: Spearheaded growth, revenue, and market share plans for the NASCAR FanView™, a mobile streaming device. Boosted FanView sales and rentals by 10% and increased customer retention and telesales performance. § SPEETRAN: Interim VP Marketing for speech recognition startup. Rebranded and repositioned product portfolio, restructured sales channel, and designed vertical marketing strategy for mobile apps.§ VERIZON: Served on industry solutions group that identified product bundling concepts for wireless, wireline, professional and managed services. Recommended distribution partners and market launch plans for healthcare market. § MCI/BELL CANADA: Directed $50MM marketing and intellectual property JV to expand contact center services into Canada. Increased sales by 20%/year and saved $1M+/year by negotiating new telecommunications carrier contract.

Bachelor Of Arts - Ba, Economics

International Business Program