Marc Guiomar Email and Phone Number
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I have 24 years of pan-regional and in-market experience in Commercial and Marketing, having held leadership positions for iconic global brands. I harness the power of data, new technology and behavioural insights to build entry strategies, new marketing programmes and award-winning campaigns that drive significant improvements to commercial performance. Additionally, I have broad e-commerce experience and a track-record of building digital capabilities and innovation within organisations.Recent experiences include building pan-European creative, digital and programmatic platforms for top 10 SuperBrand, rebranding and relaunching of a premium-only transatlantic airline and, from negotiation to launch, building more than 30 loyalty partnerships for 4 airlines across financial, travel and retail sectors. I am a native English and French and have an extensive experience of working in international markets with multicultural teams, with an in-depth knowledge of doing business in the EMEA region.Expertise includes:• Strategy formulation and implementation for product/market entry & growth• Digital strategy, online customer experience, data management, E-commerce and website optimisation • Brand strategy, affection and reputation • Customer Loyalty & Customer Relationship Management• Business development through strategic partnerships & alliances• Research, Insights and foresights of customer behaviours • Driving business in international markets• International and remote team management• Planning & marketing effectiveness• Marketing agencies management• Leading through change, driving costs and revenue synergies• Analytics, presentation and influencing
Goldavenue.Com
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CmoGoldavenue.Com Aug 2022 - PresentGenève, SuisseGOLD AVENUE is a Swiss fintech on a journey to make precious metals savings and investments accessible for everyone. We offer a unique and simplified digital experience with the personal touch of a boutique service. We are part of the MKS PAMP GROUP, the worldwide leader in the precious metal industry.
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Vice President Europe Consumer MarketingMastercard Jan 2020 - Dec 2021ParisLeading a team of 5 marketing directors. Responsible for consumer insights, brand and media advertising, digital and experiential innovation, social engagement across 36 markets. Mission to drive brand affection and reputation through the activation of sponsorships, drive preference and usage, and generate efficiencies of scale through single creative platform market alignment.Achieved N1 brand for sponsorship awareness (2pts increase) of UEFA Champions League, driving 5bn exposure, 1bn engagements in 55 countries.Aligned European countries to single vision and brand plan, pooling all key campaigns under 4 creative platforms, activated globally across 118 countries, achieving 3bn yearly reach in Europe and $1,5m creative efficiencies.3 Awards received for Leadership, achieving SuperBrand and Agility in the first year -
Head Market Development - GlobalIag Loyalty Aug 2018 - Dec 2019London HeathrowReporting to the Chief Commercial Officer and leading a global team of senior business development managers. Responsible for growing new revenues and customers through the launch of new partnerships globally for the loyalty arm of the IAG group. Mission included new market entry strategy and delivering the overarching partnership acquisition strategy across airlines, retail, finance and travel verticals, covering legal & compliance, planning, budgeting, customer and product, airlines, marketing and PR.Achieved 32% revenue growth over periods 2017-2018 through contracting and launching more than 30+ new partners such as Hotel stays AirBnB, Agoda, Bookings.com, credit cards with Credit Agricole, superstores with Esselunga and discounted retailers Groupon, the ForkLaunched a successful new Avios frequent Flyer programme for airline Vueling in Europe, with the contracting of more than 40 partnerships across key countries Spain, France and Italy -
Head Of Market Development - EameaIag Loyalty Aug 2015 - Jul 2018London Heathrow
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Head Of Marketing, Europe And AfricaBritish Airways Sep 2011 - Jul 2015Paris Area, FranceBritish Airways Europe and AfricaReporting to Area Commercial Director, leading a team of 25+ marketers across Europe to deliver area group target of £1bn ba.com direct revenue, cost of sales and channel shift targets by translating the commercial plan into integrated brand, tactical, loyalty, social and digital retail marketing plans. Collaborated in the strategic plan redefining British Airways’ 5-year global brand positioning roadmap, leading to the redefinition of customer segments, brand position and vision, innovation roadmap and must-win battles. British Airways ranked N1 Super Brand in UK from 2014 for 4 consecutive yearsDelivered leading programmatic always-on digital retail across multiple airline products and 38 countries, including dynamic fed content based on predictive customer flight preferences, web searches and social behaviours.Led and built joint marketing model across British Airways and Iberia enabling revenue and costs synergies (£1.35m in 2014). Led the marketing steering committee across 4 joint business airlines to achieve a single, aligned marketing strategy, approved at C-suiteRe-organised the BA global marketing structure, collaborating with global marketing leaders and C-suite to deliver efficiency, scalability and effectiveness.In the first 9 months, 29% efficiency savings achieved -
Area Marketing Manager, EuropeBritish Airways Apr 2004 - Sep 2011Paris Area, FranceCareer progression:British Airways Europe 2009-2011British Airways Western & Northern Europe 2006-2009British Airways Western Europe 2004-2006Leading a team of 20 marketeers, responsible for developing Europe revenue, cost of sale and channel shift targets by translating commercial plan into integrated strategic and tactical marketing plans. Delivery of brand building objectives, tactical planning calendar, tactical campaigns, brand driving partnerships and marketing agency management.
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Customer Engagement LeadBritish Airways Jun 1998 - Apr 2004Région De Paris, FranceDevelopment of recruitment, revenue and retention activities for BA’s customer loyalty programme in 64 countries across Europe and Latin America. Delivery of cost-effective communications through pan European centralisation. Creation, recruitment and activation of Trade incentive programme in France.
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Director Of MarketingOpenskies - Level France Sep 2011 - Jul 2015Paris Area, FrancePosition held alongside British Airways & Iberia Marketing Manager, reporting to the CEO, heading up Customer marketing for OpenSkies, a boutique airline subsidiary of British Airways, operating between Paris and New York. I led the strategic rebranding of OpenSkies, launched the new visual and brand identity, customer experience through development of inflight and ground products as well as management of website, site traffic, digital and social media. Created synergies with mother house British Airways to reduce marketing costs by 50%. Contributed to OpenSkies increasing its revenue by 45% within 2 years and adding new frequencies.
Marc Guiomar Skills
Marc Guiomar Education Details
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Management Development Unit -
Marketing / Commercial -
Lycee Jeanne D'AlbretEconomics And Social -
English Language And Literature, General
Frequently Asked Questions about Marc Guiomar
What company does Marc Guiomar work for?
Marc Guiomar works for Goldavenue.com
What is Marc Guiomar's role at the current company?
Marc Guiomar's current role is CMO at GoldAvenue I Brand Strategy, Digital and E-Commerce, Advertising, Customer Loyalty.
What is Marc Guiomar's email address?
Marc Guiomar's email address is marc.guiomar@ba.com
What is Marc Guiomar's direct phone number?
Marc Guiomar's direct phone number is +4434449*****
What schools did Marc Guiomar attend?
Marc Guiomar attended University Of The Witwatersrand, Negocia - Centre International De Formation À La Vente Et À La Négociation Commerciale, Lycee Jeanne D'albret, University Of Cambridge.
What are some of Marc Guiomar's interests?
Marc Guiomar has interest in Internet And New Technology, Education, Exploratory Travel, Environment, Animal Welfare.
What skills is Marc Guiomar known for?
Marc Guiomar has skills like Marketing, Strategy, Crm, Integrated Marketing, Management, Airlines, Digital Marketing, Business Development, Brand Management, Change Management, Leadership, Strategic Planning.
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