Marc Guiomar Email & Phone Number

Genève, Suisse

GOLD AVENUE is a Swiss fintech on a journey to make precious metals savings and investments accessible for everyone. We offer a unique and simplified digital experience with the personal touch of a boutique service. We are part of the MKS PAMP GROUP, the worldwide leader in the precious metal industry.

Paris

Leading a team of 5 marketing directors. Responsible for consumer insights, brand and media advertising, digital and experiential innovation, social engagement across 36 markets. Mission to drive brand affection and reputation through the activation of sponsorships, drive preference and usage, and generate efficiencies of scale through single creative platform market alignment.Achieved N1 brand for sponsorship awareness (2pts increase) of UEFA Champions League, driving 5bn exposure, 1bn engagements in 55 countries.Aligned European countries to single vision and brand plan, pooling all key campaigns under 4 creative platforms, activated globally across 118 countries, achieving 3bn yearly reach in Europe and $1,5m creative efficiencies.3 Awards received for Leadership, achieving SuperBrand and Agility in the first year

London Heathrow

Reporting to the Chief Commercial Officer and leading a global team of senior business development managers. Responsible for growing new revenues and customers through the launch of new partnerships globally for the loyalty arm of the IAG group. Mission included new market entry strategy and delivering the overarching partnership acquisition strategy across airlines, retail, finance and travel verticals, covering legal & compliance, planning, budgeting, customer and product, airlines, marketing and PR.Achieved 32% revenue growth over periods 2017-2018 through contracting and launching more than 30+ new partners such as Hotel stays AirBnB, Agoda, Bookings.com, credit cards with Credit Agricole, superstores with Esselunga and discounted retailers Groupon, the ForkLaunched a successful new Avios frequent Flyer programme for airline Vueling in Europe, with the contracting of more than 40 partnerships across key countries Spain, France and Italy

London Heathrow

Paris Area, France

British Airways Europe and AfricaReporting to Area Commercial Director, leading a team of 25+ marketers across Europe to deliver area group target of £1bn ba.com direct revenue, cost of sales and channel shift targets by translating the commercial plan into integrated brand, tactical, loyalty, social and digital retail marketing plans. Collaborated in the strategic plan redefining British Airways’ 5-year global brand positioning roadmap, leading to the redefinition of customer segments, brand position and vision, innovation roadmap and must-win battles. British Airways ranked N1 Super Brand in UK from 2014 for 4 consecutive yearsDelivered leading programmatic always-on digital retail across multiple airline products and 38 countries, including dynamic fed content based on predictive customer flight preferences, web searches and social behaviours.Led and built joint marketing model across British Airways and Iberia enabling revenue and costs synergies (£1.35m in 2014). Led the marketing steering committee across 4 joint business airlines to achieve a single, aligned marketing strategy, approved at C-suiteRe-organised the BA global marketing structure, collaborating with global marketing leaders and C-suite to deliver efficiency, scalability and effectiveness.In the first 9 months, 29% efficiency savings achieved

Paris Area, France

Career progression:British Airways Europe 2009-2011British Airways Western & Northern Europe 2006-2009British Airways Western Europe 2004-2006Leading a team of 20 marketeers, responsible for developing Europe revenue, cost of sale and channel shift targets by translating commercial plan into integrated strategic and tactical marketing plans. Delivery of brand building objectives, tactical planning calendar, tactical campaigns, brand driving partnerships and marketing agency management.

Région De Paris, France

Development of recruitment, revenue and retention activities for BA’s customer loyalty programme in 64 countries across Europe and Latin America. Delivery of cost-effective communications through pan European centralisation. Creation, recruitment and activation of Trade incentive programme in France.

Paris Area, France

Position held alongside British Airways & Iberia Marketing Manager, reporting to the CEO, heading up Customer marketing for OpenSkies, a boutique airline subsidiary of British Airways, operating between Paris and New York. I led the strategic rebranding of OpenSkies, launched the new visual and brand identity, customer experience through development of inflight and ground products as well as management of website, site traffic, digital and social media. Created synergies with mother house British Airways to reduce marketing costs by 50%. Contributed to OpenSkies increasing its revenue by 45% within 2 years and adding new frequencies.

Leadership Management, Management Development Unit

Leadership

Bachelor Marketing And Commerce, Marketing / Commercial

Baccalaureat, Economics And Social

Economics

First Certificate In English, English Language And Literature, General

First certificate in English