Marc Hammerschmidt Email & Phone Number

Düsseldorf, North Rhine-Westphalia, Germany

Leading the global programmatic team, strategy and initiatives to drive revenue growth through innovative campaigns. Passionate about data-driven optimisation and pushing boundaries to achieve exceptional results.

Leading a team to unite all acquisition activities including Paid Media, CRM, SEO and Landingpages to create a more integrated customer journey experience, using cohort strategies and testing to identify and scale business opportunities. Leverage advanced multi-touch-attribution performance marketing methods and apply LTV:CAC ratio models in daily business.

Helping to continuously improve the performance across all paid media activities for WeightWatchers Germany & Switzerland, building optimisation routines, testing new and old channels in a rigorous way. Adapting to changing requirements in an agile fashion.

France

All started as a family blog, now a team of 35+ Cognac & IT enthusiasts builds the future of e-commerce for the cognac industry. Awarded 2013 as BNIC's Cognac Writer of the Year, we’ve launched the world's first cognac subscription service in 2016 . Two years later, we introduced our own Cognac brand and a collection of highly sought-after collector items.

France

- Core responsibility for product, IT, finance and operations for the worldwide leading E-Commerce shop for the fine French spirit ‘Cognac’- Data-driven product management with Kanban, OKRs and KPI-Management - Strategic optimization of the business model including sourcing, competitor analysis and development of new distribution strategies- Building three self organised international teams: IT (E-commerce Development, Analytics & BI, Marketing Technology and Internal infrastructure), Finance/Accounting and Customer Service/Operations - Financial modeling of new business and marketing models- Technical and operational integration of helpdesk, knowledge management, payment- and automatization solutions

Cologne Bonn Region

Digital transformation for the legal industry. Responsible for business development of a KI driven SaaS solution and reshaping services for IP professionals.

Chile

As a participant of “Startup Chile”, an accelerator program supporting early stage companies with a 40k USD equity free funding, my goal was to attract more clients and raise additional funding.

Cologne Area, Germany

Founder and CTO of the Business Intelligence SaaS for the Film Industry Responsible for product vision and prototype development with database specialists (Datawarehouse development, Talend) and Full-Stack (Angular, Ruby on Rails, Elastic Search). Core responsibility for raising EUR 90k EU grant and and $40k seed funding from Chile’s renowned accelerator program “Startup Chile”.

- As the product owner of billiger-mietwagen.de, I was in charge of constantly improving the value for customers, company and other stakeholders through multidisciplinary collaboration, by applying systematic thinking, data and processes analysis.- Optimization of the B2C e-commerce solutions and internal systems and processes for customer service, after sales and accounting- Conception of process optimization with Jira and Confluence- Close collaboration with Marketing (SEO, SEA and Direct Mailing) and Business Development- Business Development and Sales for new B2B partners; Part of the founding-team for the caravan rental comparison service ‘Camperdays.de’

Main responsibility for data-driven Conversion- and User-Experience Management - Teamlead for the graphic & UX team to improve the user-experience-management through data-driven testing and rapid-prototyping. - Double-digit improvements for relevant KPIs. - Responsible for project management of external development (e.g. Typo 3)

Berlin

Creating a new business model aiming to offer targeted adverts for smaller and midsize publisher by combining predictive behavioral targeting and an ad marketplace.

Barcelona Area, Spain

Product- and Marketing campaign management for the Onlineshops of Skype and Hewlett Packard Europe.