Marc Hammerschmidt

Marc Hammerschmidt Email and Phone Number

Head of Programmatic Advertising at Weightwatchers | 20 years of building solutions, teams, and companies | Data & process enthusiast promoting team empowerment @ WeightWatchers
columbus, mississippi, united states
Marc Hammerschmidt's Location
Cologne Bonn Region, Germany
Marc Hammerschmidt's Contact Details

Marc Hammerschmidt personal email

n/a

Marc Hammerschmidt phone numbers

About Marc Hammerschmidt

Marc Hammerschmidt is a Head of Programmatic Advertising at Weightwatchers | 20 years of building solutions, teams, and companies | Data & process enthusiast promoting team empowerment at WeightWatchers.

Marc Hammerschmidt's Current Company Details
WeightWatchers

Weightwatchers

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Head of Programmatic Advertising at Weightwatchers | 20 years of building solutions, teams, and companies | Data & process enthusiast promoting team empowerment
columbus, mississippi, united states
Employees:
97
Marc Hammerschmidt Work Experience Details
  • Weightwatchers
    Senior Manager, Programmatic (Global)
    Weightwatchers Aug 2023 - Present
    Düsseldorf, North Rhine-Westphalia, Germany
    Leading the global programmatic team, strategy and initiatives to drive revenue growth through innovative campaigns. Passionate about data-driven optimisation and pushing boundaries to achieve exceptional results.
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  • Weightwatchers
    Market Lead Dech Acquisition & Performance Marketing - Interim
    Weightwatchers Nov 2022 - Aug 2023
    Leading a team to unite all acquisition activities including Paid Media, CRM, SEO and Landingpages to create a more integrated customer journey experience, using cohort strategies and testing to identify and scale business opportunities. Leverage advanced multi-touch-attribution performance marketing methods and apply LTV:CAC ratio models in daily business.
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  • Weightwatchers
    Acquisition And Performance Manager Dech - Interim
    Weightwatchers Mar 2022 - Nov 2022
    Helping to continuously improve the performance across all paid media activities for WeightWatchers Germany & Switzerland, building optimisation routines, testing new and old channels in a rigorous way. Adapting to changing requirements in an agile fashion.
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  • Cognac-Expert.Com
    Founder
    Cognac-Expert.Com Sep 2010 - Present
    France
    All started as a family blog, now a team of 35+ Cognac & IT enthusiasts builds the future of e-commerce for the cognac industry. Awarded 2013 as BNIC's Cognac Writer of the Year, we’ve launched the world's first cognac subscription service in 2016 . Two years later, we introduced our own Cognac brand and a collection of highly sought-after collector items.
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  • Cognac-Expert.Com
    Cfo And Cto
    Cognac-Expert.Com Sep 2010 - Aug 2020
    France
    - Core responsibility for product, IT, finance and operations for the worldwide leading E-Commerce shop for the fine French spirit ‘Cognac’- Data-driven product management with Kanban, OKRs and KPI-Management - Strategic optimization of the business model including sourcing, competitor analysis and development of new distribution strategies- Building three self organised international teams: IT (E-commerce Development, Analytics & BI, Marketing Technology and Internal infrastructure), Finance/Accounting and Customer Service/Operations - Financial modeling of new business and marketing models- Technical and operational integration of helpdesk, knowledge management, payment- and automatization solutions
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  • Wolters Kluwer Deutschland
    Digital Product Manager
    Wolters Kluwer Deutschland Sep 2020 - Jan 2022
    Cologne Bonn Region
    Digital transformation for the legal industry. Responsible for business development of a KI driven SaaS solution and reshaping services for IP professionals.
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  • Start-Up Chile
    Start-Up Chile Entrepreneur
    Start-Up Chile Feb 2015 - Jul 2015
    Chile
    As a participant of “Startup Chile”, an accelerator program supporting early stage companies with a 40k USD equity free funding, my goal was to attract more clients and raise additional funding.
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  • Boxoffice Metrics
    Founder And Cto
    Boxoffice Metrics May 2013 - May 2015
    Cologne Area, Germany
    Founder and CTO of the Business Intelligence SaaS for the Film Industry Responsible for product vision and prototype development with database specialists (Datawarehouse development, Talend) and Full-Stack (Angular, Ruby on Rails, Elastic Search). Core responsibility for raising EUR 90k EU grant and and $40k seed funding from Chile’s renowned accelerator program “Startup Chile”.
  • Silvertours Gmbh | Billiger-Mietwagen.De | Camperdays | Carigami
    Product Manager
    Silvertours Gmbh | Billiger-Mietwagen.De | Camperdays | Carigami May 2010 - Aug 2012
    - As the product owner of billiger-mietwagen.de, I was in charge of constantly improving the value for customers, company and other stakeholders through multidisciplinary collaboration, by applying systematic thinking, data and processes analysis.- Optimization of the B2C e-commerce solutions and internal systems and processes for customer service, after sales and accounting- Conception of process optimization with Jira and Confluence- Close collaboration with Marketing (SEO, SEA and Direct Mailing) and Business Development- Business Development and Sales for new B2B partners; Part of the founding-team for the caravan rental comparison service ‘Camperdays.de’
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  • Silvertours Gmbh | Billiger-Mietwagen.De | Camperdays | Carigami
    Project Manager / User Experience Manager
    Silvertours Gmbh | Billiger-Mietwagen.De | Camperdays | Carigami Apr 2009 - Apr 2010
    Main responsibility for data-driven Conversion- and User-Experience Management - Teamlead for the graphic & UX team to improve the user-experience-management through data-driven testing and rapid-prototyping. - Double-digit improvements for relevant KPIs. - Responsible for project management of external development (e.g. Typo 3)
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  • Nugg.Ad & Zalando Media Solutions
    Internship / Diploma Thesis
    Nugg.Ad & Zalando Media Solutions Jun 2007 - Mar 2008
    Berlin
    Creating a new business model aiming to offer targeted adverts for smaller and midsize publisher by combining predictive behavioral targeting and an ad marketplace.
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  • Gsi Commerce Solutions International S.L.
    Internship
    Gsi Commerce Solutions International S.L. Feb 2006 - Sep 2006
    Barcelona Area, Spain
    Product- and Marketing campaign management for the Onlineshops of Skype and Hewlett Packard Europe.
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Marc Hammerschmidt Education Details

  • Hf University Of Applied Sciences Cologne
    Hf University Of Applied Sciences Cologne
    Media- And Marketingmanagement

Frequently Asked Questions about Marc Hammerschmidt

What company does Marc Hammerschmidt work for?

Marc Hammerschmidt works for Weightwatchers

What is Marc Hammerschmidt's role at the current company?

Marc Hammerschmidt's current role is Head of Programmatic Advertising at Weightwatchers | 20 years of building solutions, teams, and companies | Data & process enthusiast promoting team empowerment.

What is Marc Hammerschmidt's email address?

Marc Hammerschmidt's email address is ma****@****ail.com

What is Marc Hammerschmidt's direct phone number?

Marc Hammerschmidt's direct phone number is +4916356*****

What schools did Marc Hammerschmidt attend?

Marc Hammerschmidt attended Hf University Of Applied Sciences Cologne.

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