Andrea Marchini Email & Phone Number

Cadorago, It

Milano, Lombardia, Italia

Head of the trading team, we care about campaign implementation, optimization and profitability using the S4M platform, Fusio + other platforms like Displayce and Xandr.
Focus on mobile CPM, CPC, DOOH, CPL and drive to store.
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S4M - The Drive-to-Store Platform - is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real world. S4M created a unified technology for marketers to manage, measure, and optimize incremental visits in real time to online and physical stores. S4M is committed to transparency and full autonomy for its clients from online impressions until conversions and relies on data obtained only with the user’s explicit consent.

Founded in 2011 by mobile marketing pioneers, S4M has more than 180 employees and services more than 600 advertisers worldwide. The company has ten offices in the US, Canada, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io

Milano, Lombardia, Italia

Delivery of display, video and native campaigns in reservation and programmatic using all of the main SSP: Google Admanager, Appnexus, Adform, Rubicon, etc.
Daily contact with the main trading desk (Accuen, Affiperf, PBU, etc.)
Inventory management: tagging new websites and optimization of the existing ones.

Milan Area, Italy

Preparation and optimization of video, display, programmatic and performance campaigns on the Teads platform.
Working day by day together with the main media agency (groupM, OMD, Zenith, Carat...) and with the main 3rd party certification companies (MOAT, IAS, Nielsen...).

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We have united and empowered the best publishers in the world and distribute advertising to over 1.2bn people every month within professionally-produced content. Our end-to-end platform delivers full-funnel, outcome-oriented advertising powered by cutting-edge creative technology and AI-driven optimization. Not content with outdated ad experiences in the market, we have reinvented digital ads and raised quality standards to delight users, publishers and advertisers. Teads partners with the leading marketers, agencies and publishers through its team of 700+ people in 26 countries.

Milan Area, Italy

Searching for new business, direct relationship with media center and clients.
Development of strategies and media plans to achieve team and individual online budgets, negotiation of agreements with new publishers and best prices for clients, preparation of media plans and presentations for the clients, coordination of digital campaigns as planned, including quality control, administrative process, production maintenance, optimization of performance.

Milan Area, Italy

online sales management: uploading orders and materials to database, reporting, analisys of campaign trend

market research in Europe, USA and Asia press market, research for strategic purposes and specific clients

Modules covered:

Strategic Marketing; Direct Marketing; Operative Marketing; Qualitative Marketing; Geo Marketing; Retail Marketing; Brand Management; CRM; Distribution and Channel Management; Communication Techniques; Selling Strategies; Pricing; Market Research; Public Research; Public Speaking; Budgeting; Analysis of Financial Statements.

data-entry, market research, and maintenance of Athena database. The record of part of my work has been published in "Giornale della Libreria" (Library Journal) n°5

Master Diploma, Marketing & Communication

Strategic Marketing; Direct Marketing; Operative Marketing; Qualitative Marketing; Geo Marketing; Retail Marketing; Brand Management; CRM.

Triennal Degree, Science Of Communication, History

History and an overview of methods of the 'classic' media in Italy: press, radio and tv. Basic theories of marketing and advertising.