Promoted to lead the combined Corporate Communications and Farmer/Industry Communications teams. Key responsibilities include:• Contributing to the development of Dairy Australia's national farmer communication strategy and leading its delivery.• Overseeing the development of corporate communications plans.• Advising on corporate and industry positioning and key messaging, including issues related to media and communications.• Overseeing internal communications to… Show more Promoted to lead the combined Corporate Communications and Farmer/Industry Communications teams. Key responsibilities include:• Contributing to the development of Dairy Australia's national farmer communication strategy and leading its delivery.• Overseeing the development of corporate communications plans.• Advising on corporate and industry positioning and key messaging, including issues related to media and communications.• Overseeing internal communications to the broader organisation.• Proactively contributing to cross industry and Regional Development Corporate efforts.• Overseeing the development and delivery of campaigns, programs and corporate communications.• Overseeing the development and maintenance of an overarching communications schedule to support business needs. • Leading the development of communications plans to support key Dairy Australia campaigns, programs and other communications activity. • Overseeing the team in seeking farmer input into communications and representing the voice of farmers through communications.• Mobilising a cross-functional team to provide strategic contribution to delivering on communications objectives.• Overseeing the delivery of communications aligned with plans. • Overseeing and managing the development of content to support all priorities, including the engagement of freelance journalists. • Overseeing the development of farmer content delivered by farmers for farmers.• Overseeing the media relations function including both reactive and proactive engagement and respond as required. • Overseeing the review of content and engaging cross-functional team to optimise for key channels.• Overseeing the measurement, evaluation and reporting of effectiveness of all campaign communications plans. Show less

Organisational restructure saw role upgraded.Tasked with leading the development and delivery of Dairy Australia’s strategic communications to farmers and industry in alignment with organisational priorities. Responsibilities include: - Managing a team of nine, including three direct reports.- Defining the communication strategy to farmers and industry stakeholders.- Leading the delivery of strategic communications to farmers and industry stakeholders.- Working with the… Show more Organisational restructure saw role upgraded.Tasked with leading the development and delivery of Dairy Australia’s strategic communications to farmers and industry in alignment with organisational priorities. Responsibilities include: - Managing a team of nine, including three direct reports.- Defining the communication strategy to farmers and industry stakeholders.- Leading the delivery of strategic communications to farmers and industry stakeholders.- Working with the Dairy Australia Leadership Team and business units to understand strategic communications needs and priorities.- Utilising segmentation insights to inform strategy.- Managing the measurement and reporting of communications strategy.- Driving the development of new or existing channels aligned with strategy. - Leading the development and delivery of campaigns to deliver on strategic business priorities.- Leading the development and maintenance of an overarching communications schedule to support business needs.- Leading the development of communications plans to support key Dairy Australia campaigns, programs and other communications activity.- Overseeing the delivery of campaigns, programs and other communications needs, ensuring engagement with key stakeholders and managing output from cross-functional communications team.- Overseeing the design of all farmer and industry communications materials in line with brand guidelines.- Overseeing the development of systems and processes to share, customise and disseminate communications through regional channels.- Developing and reviewing content and providing recommendations for improvement. Show less

Promoted to lead the Farmer Communications team in February 2022. Tasked with leading the development and delivery of Dairy Australia’s strategic communications to farmers and industry in alignment with organisational priorities. Responsibilities include: - Managing a team of nine, including three direct reports.- Defining the communication strategy to farmers and industry stakeholders.- Leading the delivery of strategic communications to farmers and industry stakeholders.-… Show more Promoted to lead the Farmer Communications team in February 2022. Tasked with leading the development and delivery of Dairy Australia’s strategic communications to farmers and industry in alignment with organisational priorities. Responsibilities include: - Managing a team of nine, including three direct reports.- Defining the communication strategy to farmers and industry stakeholders.- Leading the delivery of strategic communications to farmers and industry stakeholders.- Working with the Dairy Australia Leadership Team and business units to understand strategic communications needs and priorities.- Utilising segmentation insights to inform strategy.- Managing the measurement and reporting of communications strategy.- Driving the development of new or existing channels aligned with strategy. - Leading the development and delivery of campaigns to deliver on strategic business priorities.- Leading the development and maintenance of an overarching communications schedule to support business needs.- Leading the development of communications plans to support key Dairy Australia campaigns, programs and other communications activity.- Overseeing the delivery of campaigns, programs and other communications needs, ensuring engagement with key stakeholders and managing output from cross-functional communications team.- Overseeing the design of all farmer and industry communications materials in line with brand guidelines.- Overseeing the development of systems and processes to share, customise and disseminate communications through regional channels.- Developing and reviewing content and providing recommendations for improvement. Show less

- Oversaw the creation of numerous communication plans for key Dairy Australia programs, initiatives and major annual campaigns. - Utilised segmentation insights to inform communications plans and activity.- Conducted post evaluations and report on effectiveness of communications plans and activity.- Worked with the Dairy Australia design studio to ensure appropriate representation of Dairy Australia brands.- Coordinated the development and production of tailored materials to… Show more - Oversaw the creation of numerous communication plans for key Dairy Australia programs, initiatives and major annual campaigns. - Utilised segmentation insights to inform communications plans and activity.- Conducted post evaluations and report on effectiveness of communications plans and activity.- Worked with the Dairy Australia design studio to ensure appropriate representation of Dairy Australia brands.- Coordinated the development and production of tailored materials to support designated Dairy Australia programs including publications, articles, eDMs, flyers, scripts, podcasts, videos and online.- Production management, including art direction and proof reading.- Key message development for major campaigns and priority programs, including the federally funded Our Farm, Our Plan program.- Led a team of two communication advisors as well as contractors to create relevant and timely communication plans and content.- Oversaw the Dairy Australia podcast channel (DairyPod) and all video productions including related processes.- Participated in developing briefing documents for Senate Estimates appearances by Dairy Australia. Show less

Worked temporarily as a self-employed Communications and Marketing Consultant after my full-time role at Traffic Diversions Group was subject to a COVID-related redundancy. Managed Traffic Diversion Group's social media accounts as a contractor, as well as providing communications and campaign support to the Traffic Management Association of Australia.

Responsible for leading the Communications and Marketing strategic functions for TDG's group of companies including Traffic Diversions Group and Civil Training Australia. The role includes media management, social media, brand awareness and recognition and public relations. Other duties include:• Enhancing the Social Media footprint of the Group of companies;• Improving website development to drive website traffic;• Lead the development of content and communications… Show more Responsible for leading the Communications and Marketing strategic functions for TDG's group of companies including Traffic Diversions Group and Civil Training Australia. The role includes media management, social media, brand awareness and recognition and public relations. Other duties include:• Enhancing the Social Media footprint of the Group of companies;• Improving website development to drive website traffic;• Lead the development of content and communications strategies to support key businessinitiatives and companywide announcements.• Assist with tenders and tender writing• Reviewing training programs within the Group to identify opportunities to incorporate new technology.• Enhancing the Group of companies’ internal communications to improve staff engagement• Creating engaging and effective internal and external communication materials.• Proactively identifying communication gaps and delivering high quality solutions andimprovements. Show less

Took the opportunity to work temporarily as a freelance consultant across Communications, Marketing and Social Media following COVID-related redundancy from my previous position at Fulton Hogan. Clients included Dulux Group, the Traffic Management Association of Australia and Inspireworks video production company.

- Led the team responsible for Communications and Community Relations in Victoria/Tasmania for Fulton Hogan’s 750-person Infrastructure Services business. - Developed and implemented integrated marketing plans across multiple channels for a number of specialty products.- Oversaw planning and execution of an effective internal and external communications strategic plan around Fulton Hogan's ongoing capability, development and achievements.- Managed multiple social media channels for… Show more - Led the team responsible for Communications and Community Relations in Victoria/Tasmania for Fulton Hogan’s 750-person Infrastructure Services business. - Developed and implemented integrated marketing plans across multiple channels for a number of specialty products.- Oversaw planning and execution of an effective internal and external communications strategic plan around Fulton Hogan's ongoing capability, development and achievements.- Managed multiple social media channels for Fulton Hogan's Southern region, developing and scheduling a wide variety of content.- Managed Fulton Hogan's intranet for the Southern region, writing and posting news and information.- Wrote speeches, columns and presentations for the General Manager, as well as compelling content for commercial tenders and stories for the Fulton Hogan website and social media channels.- Planned, filmed and edited video content for use in Fulton Hogan's internal channels.- Provided leadership and support to all business units in crisis management and issues management.- Edited and produced a diverse range of publications and materials for internal communications, project communications, external stakeholders and reputation management.- Proactively generated and pitched PR angles to trade and mainstream media.- Planned and executed numerous internal and external promotional events. - Drove the organisation’s connections and engagement with online communities.- Oversaw the application of Fulton Hogan brand guidelines in the production of all marketing collateral.- Designed and managed the successful ‘See the cones. Obey the zones.’ social media campaign for Facebook and Twitter which reached over 12 million Australians in its first year with its road safety message.- Developed and executed the national marketing plan for a number of specialty products, including EZ Street asphalt.- Successfully increased EZ Street's Facebook following by 1,154.17% over six months. Show less

- Managed a team of three full-time employees and reported directly to the Principal.- Responsible for all aspects of marketing, advertising, promotion and publications - Managed the College’s Marketing, Advertising and Public Relations Programs with the aim of gaining greater exposure for the College and increasing enrolments.- Managed all College marketing communications with both prospective and current parents.- Prepared and managed the annual departmental budget.-… Show more - Managed a team of three full-time employees and reported directly to the Principal.- Responsible for all aspects of marketing, advertising, promotion and publications - Managed the College’s Marketing, Advertising and Public Relations Programs with the aim of gaining greater exposure for the College and increasing enrolments.- Managed all College marketing communications with both prospective and current parents.- Prepared and managed the annual departmental budget.- Planned and executed the College’s social and digital media strategy, including overseeing all paid social media posts and search engine SEO.- Sourced stories and wrote media releases to promote the College.- Managed the College’s website, wrote and edited posts, ensuring up-to-date content and effective promotion of the College.- Oversaw numerous major events for the College's families and prospective families.- Managed and oversaw the College’s Customer Relationship Management Software (CRM).- Chaired the Archive Committee and oversaw archiving of College history. Show less

- Head of Communications and Marketing department and a member of Athletics Australia’s executive management group.- Direct report to the CEO with regular briefings and advice provided to the Athletics Australia Board.- Managed a team of three permanent staff as well as numerous contractors and interns.- Responsible for setting Athletics Australia's complete marketing and brand strategy. - Developed and managed Athletics Australia’s media and communications… Show more - Head of Communications and Marketing department and a member of Athletics Australia’s executive management group.- Direct report to the CEO with regular briefings and advice provided to the Athletics Australia Board.- Managed a team of three permanent staff as well as numerous contractors and interns.- Responsible for setting Athletics Australia's complete marketing and brand strategy. - Developed and managed Athletics Australia’s media and communications strategy.- Created Athletics Australia’s risk mitigation strategy as part of a detailed Issues Management Plan.- Responsible for managing Internal and External Communications functions across multiple departments and with diverse stakeholder groups.- Designed Athletics Australia’s digital strategy that led to a doubling in Facebook ‘Likes’ and Twitter followers over the first 12 months, and a 300% growth over two-and-a-half years.- Managed the Athletics Australia website and oversaw a total rebuild which significantly improved UX.- Managed the development and implementation of numerous on-line campaigns which successfully drove customer engagement.- Key member of the digital review project team that developed and implemented the new Athletics Australia online portal as a critical communications channel for the business.- Writer and editor for all key corporate communications including the Annual Report, magazines, programs and newsletters. Show less

- Responsible for the development and implementation of all communication and PR strategies to support the NBL’s business plan.- Held regular briefings with the CEO, Board and fellow members of the NBL’s Senior Executive.- Managed two direct reports in the internal Media and Communications team, as well as the media managers of all NBL teams and initiated/directed the NBL’s internship program.- Designated as the official media spokesperson on all matters and managed day-to-day… Show more - Responsible for the development and implementation of all communication and PR strategies to support the NBL’s business plan.- Held regular briefings with the CEO, Board and fellow members of the NBL’s Senior Executive.- Managed two direct reports in the internal Media and Communications team, as well as the media managers of all NBL teams and initiated/directed the NBL’s internship program.- Designated as the official media spokesperson on all matters and managed day-to-day relationships with all media outlets.- Managed all critical communications to the NBL’s broad range of internal and external stakeholders.- Worked with the NBL’s Marketing team to build comprehensive communications and PR plans around NBL events such as the NBL Finals and All-Star Game.- Managed the application of the NBL style guide to all communication pieces and charged with ensuring NBL branding was applied correctly to all marketing collateral.- Acted as the key stakeholder liaison with the NBL’s broadcast partners – Network Ten, Fox Sports and Sky Sports NZ.- Developed the NBL’s social media strategy and executed it, including managing multiple Twitter, Facebook and YouTube accounts. Show less

- Designed and executed Basketball Australia’s media and communications plan targeted to reach both internal and external stakeholders. - Co-ordinated the company’s extensive internship program and managed an administrative assistant.- Acted as the primary contact for all media enquiries with regards to all national team programs, including handling all crisis management situations.- Managed all media aspects of numerous events including Boomers and Opals National Team international… Show more - Designed and executed Basketball Australia’s media and communications plan targeted to reach both internal and external stakeholders. - Co-ordinated the company’s extensive internship program and managed an administrative assistant.- Acted as the primary contact for all media enquiries with regards to all national team programs, including handling all crisis management situations.- Managed all media aspects of numerous events including Boomers and Opals National Team international tournaments.- Managed all content for the Basketball Australia, WNBL and ABA websites, leading a team of ten freelance writers.- Initiated Basketball Australia’s inaugural social media channels and managed the development of a social media strategy.- Managed Basketball Australia’s extensive publications schedule including the production of numerous internal and external publications (both weekly and periodical), overseeing all aspects of design and editorial.- Controlled all aspects of the Basketball Australia media and communications budget.- Implemented content plans that successfully doubled traffic to the Basketball Australia on-line network from 17,000 unique monthly users to over 38,000. Show less

- Coordinated all media activities for players and coaching staff.- Designed and implemented all media and marketing plans.- Managed expansion of club contacts database.- Charged with running of game-night media conferences and sponsor functions.- Oversaw relationship management with all existing club sponsors as well as sponsor acquisition program.- Management of all team advertising activities including production of regular radio and print advertisements.- Instituted… Show more - Coordinated all media activities for players and coaching staff.- Designed and implemented all media and marketing plans.- Managed expansion of club contacts database.- Charged with running of game-night media conferences and sponsor functions.- Oversaw relationship management with all existing club sponsors as well as sponsor acquisition program.- Management of all team advertising activities including production of regular radio and print advertisements.- Instituted numerous successful promotions with local radio and print outlets including Triple M, 3AW and the Herald Sun. Show less

- Liaison between the American NBA basketball league and local state and national basketball bodies such as Basketball Victoria, Basketball Australia, NBL and WNBL.- Editor /writer for the NBA Fan Club magazine, overseeing all aspects of newsletter production.- Designed and implemented NBA’s Australasian grass roots basketball development program.- Successfully planned and executed player and coach clinics in Australia and New Zealand, including those attended by NBA legends Clyde… Show more - Liaison between the American NBA basketball league and local state and national basketball bodies such as Basketball Victoria, Basketball Australia, NBL and WNBL.- Editor /writer for the NBA Fan Club magazine, overseeing all aspects of newsletter production.- Designed and implemented NBA’s Australasian grass roots basketball development program.- Successfully planned and executed player and coach clinics in Australia and New Zealand, including those attended by NBA legends Clyde Drexler and Tex Winter and the US Olympic and Goodwill Games teams’ coaching staff.- Strategic planning and execution of all NBA public relations activities throughout Australia and New Zealand.- Provision of media support for local NBA events, promotions and product launches.- Management of all company communications with fans, licensees, sponsors, business partners and key stakeholders.- Major involvement in the strategic planning process for NBA Australasia Ltd. in Australia and New Zealand.- Managed all media and advertising for the US Dream Team’s sell out pre-Olympic Melbourne exhibition game in October 2000 and the US Goodwill Games Team's match in September 2001 against the Australian Boomers. Show less

- Forward facing customer service officer at the University of Melbourne's Sports Centre on the Parkville campus.- Responsible for taking bookings for all sports centre facilities and processing payments.- Ensured security of Melbourne University Sport facilities.- Acted as liaison with over 40 University sporting clubs.- Managed the transfer of hard copy membership records to an electronic database.