Márcia Marques Email & Phone Number

Milan, It

Lisbon, Portugal

- Led the marketing and content marketing strategy, reporting directly to the CEO.- Successfully managed SEO and organic reach, and supervised Twitter management to boost engagement and brand loyalty.- Directed a dynamic content and social media team, focusing on creating value-driven, audience-engaging materials.- Implemented effective SEO, Google Ads, and Twitter strategies, maximizing visibility for 2iQ Research and capitoltrades.com.- Developed automated dashboards for… Show more - Led the marketing and content marketing strategy, reporting directly to the CEO.- Successfully managed SEO and organic reach, and supervised Twitter management to boost engagement and brand loyalty.- Directed a dynamic content and social media team, focusing on creating value-driven, audience-engaging materials.- Implemented effective SEO, Google Ads, and Twitter strategies, maximizing visibility for 2iQ Research and capitoltrades.com.- Developed automated dashboards for real-time tracking, enabling timely decision-making and fostering a culture of data-driven marketing. Show less

Lisboa, Portugal

- Led the overall brand strategy and launch, reporting to the CEO.- Managed the marketing budget and OKRs.- Achieved a remarkable milestone of 10,000 B2B leads within 2 months, demonstrating effective campaign execution.- Represented Rauva at major events including Websummit (Alpha Startup Programme), KPMG Tech Innovator, and Fintech House’s Pitch.

Responsible for planning and executing the marketing strategy for Armilar branch, working closely with the sales team (B2B). - Focused in developing marketing strategies and plans to communicate features and benefits of Armilar's products (through events, nurturing campaigns, content creation, communication, paid ads, new product launches, partners engagement).- Defining the go-to-market brand and product strategy. - In charge of achieving brand awareness and lead generation… Show more Responsible for planning and executing the marketing strategy for Armilar branch, working closely with the sales team (B2B). - Focused in developing marketing strategies and plans to communicate features and benefits of Armilar's products (through events, nurturing campaigns, content creation, communication, paid ads, new product launches, partners engagement).- Defining the go-to-market brand and product strategy. - In charge of achieving brand awareness and lead generation through B2B marketing online and offline activities: events, campaigns, communication on different channels. Show less

Responsible for community creation as well as product marketing management in different markets (B2B).- Developing product positioning, value propositions, and key messaging in product development and marketing campaigns;- Managing content development for product brochures, product website pages, and presentations;- Generating leads, nurturing customers and retention strategies to ensure the whole lifecycle within the community creation;- Experience in product promotion… Show more Responsible for community creation as well as product marketing management in different markets (B2B).- Developing product positioning, value propositions, and key messaging in product development and marketing campaigns;- Managing content development for product brochures, product website pages, and presentations;- Generating leads, nurturing customers and retention strategies to ensure the whole lifecycle within the community creation;- Experience in product promotion including social media and paid advertising;- Leading the First Social Responsibility Project within the Marketing Team. Show less

Developing and implementing marketing strategies to drive growth in different industries:- Copywriting;- Social media management;- SEA management.

Lisboa E Região, Portugal

https://www.sabado.pt/autores/detalhe/marcia-marquesContent Responsible throughout different channels.- Gathering, corroborating and interpreting data, as well as interviewing key persons to obtain the needed information;- Identifying key subjects and defining trends within the lifestyle sector;- Experience in storytelling, content organization and relationship management with different partners; - Managing website agenda and its publications.

Post-Graduation In Communication Studies

Communication, Marketing and Advertising

Bachelor'S Degree In Social And Cultural Communication Studies

Social Communication / Journalism