Marcia Asano

Marcia Asano Email and Phone Number

CEO and Co-founder @ Woll AI | Baluarte Partner @ Woll AI
Marcia Asano's Location
São Paulo, São Paulo, Brazil, Brazil
Marcia Asano's Contact Details
About Marcia Asano

•As data scientist, developed the career always defending and disseminating the use of data in companies and organizations. •+20 years’ experience in Data Science, BI, Artificial Intelligence, DBM, Data Analytics, E-commerce, Digital Strategy and Data Quality. The past 14 years in executive positions.•Consolidated Hekima as the most notable Artificial Intelligence company in Brazil, developing more than 100 projects in data science applying advanced technologies in AI.•Responsible for establishing Hekima in São Paulo, main financial and corporate center of South America, and part of Cubo, the most important startup hub in Latam.•This strategy brought important clients, such as AMBEV, FIAT, Saint-Gobain, Raizen, Embraer, Netshoes, and others.•At Youfind Solutions, responsible for R$ 12.5M in direct revenue, 35% EBITDA(180% growth comparison 2014 vs 2015), 58.4% CAGR over the past five years, R$ 130M in indirect revenue.•Creating the first cooperative database Brazil's consumers, Alphabase, with 74M unique consumers, representing 90% of the Brazil’s GDP, with an estimated value of US$ 100M. •At Abril Group, I developed pro bono projects for Nova Escola, magazine for teachers of public non-profit schools, among others.•Defender of the ethical use of data, was Member of the Board of CAPEM, Council of ABEMD, Co-founder of QIBRAS and Data Director of APP, acting directly on the issues involving laws on data: Marco Civil da Internet and Personal Data Protection laws.•Won the prize Marketing Professional of the Year in Premio Abril de Marketing 2010, and over 130 awards from different organizations (ABEMD, AMAUTA, ANER, ANATEC and Cannes Lion).•Speaker in national and international conferences, such as Exosphere, Big Data & Competitive Intelligence, MIT Sloan, MIT IQIS and in 2014 hosted the first Big Data Week in Brazil.•Passion in the use of data to be applied in solving complex problems. Vast experience in negotiating and structuring new business.

Marcia Asano's Current Company Details
Woll AI

Woll Ai

View
CEO and Co-founder @ Woll AI | Baluarte Partner
Marcia Asano Work Experience Details
  • Woll Ai
    Ceo And Co-Founder
    Woll Ai Aug 2024 - Present
  • Baluarte
    Partner
    Baluarte Aug 2024 - Present
  • Sinch
    Global Vp For Solutions Sales Enablement And Deploy
    Sinch Jan 2022 - Jul 2024
    Stockholm, Stockholm County, Se
  • Sinch
    Coo New Business
    Sinch Feb 2021 - Dec 2021
    Stockholm, Stockholm County, Se
  • Wavy Global (Now Sinch Latam)
    Coo & Dpo
    Wavy Global (Now Sinch Latam) Jan 2020 - Mar 2021
    Ciudad De México, Mx
  • Hekima
    Ceo & Partner
    Hekima Dec 2017 - Jan 2020
    Washington, District Of Columbia, Us
    +100 projects using AI and Big Data Technologies for corporatesTop Big Data Companies by 100 Open StartupsBrazil Scale Up Company by EndeavorSelected for Braskem Labs ChallengeSelected for Liberty ChallengeTop Engenharias Award by UFMG
  • Hekima
    Chief Operations Officer & Partner
    Hekima Oct 2015 - Nov 2017
    Washington, District Of Columbia, Us
    Managing Operations, Sales and Marketing for Hekima. Building and implementing new Big Data and AI solutions. In charge of Hekima's office in São Paulo.
  • Abril Big Data
    Head Of Abril Big Data
    Abril Big Data Jun 2015 - Oct 2015
    São Paulo, Sp, Br
    • Supporting Advertising department, training teams and creating a portfolio that includes analytical solutions for advertisers;• Implementation Consumer Journey solutions and Omni Channel campaigns;• Implementation captures online and social data.
  • Youfind Solutions
    Chief Executive Officer
    Youfind Solutions Dec 2014 - Jun 2015
    São Paulo, Sp, Br
    • Introduction Editorial team to deploy Data Journalism concept and data-driven publications;• Implementation Social Geo Monitoring solution;• Implementation Churn analyzes representing significant ROI;• Developing partnership with ecommerce companies to offer targeted communications.
  • Youfind Solutions
    Chief Analytics Officer
    Youfind Solutions Mar 2014 - Dec 2014
    São Paulo, Sp, Br
    • Designing, planning and development of a new business based on analytical intelligence consulting(Youfind Solutions), including vision positioning, communication strategy, building business plan, developing new techniques, building portfolio and team development;• Concretize partnership with an insurance company to develop a new business;• Delivering and conducting numerous market studies, qualitative and quantitative research using Big Data Analytics techniques;
  • Abril Mídia
    Alphabase Director
    Abril Mídia Nov 2010 - Mar 2014
    São Paulo, Sp, Br
    • Implementation Behavioral Targeting solution on the Abril’s sites;• Including Geomarketing and Social Analysis solution in to portfolio;• Developing new e-commerce busines;• Implementing solutions to Do Not Call and feedback process to telemarketing actions.
  • Abril Mídia
    Database Marketing Director
    Abril Mídia Feb 2007 - Nov 2010
    São Paulo, Sp, Br
    • Creating the first cooperative database Brazil's consumers, after benchmarking with IBehavior, Epsilon and Equifax;• The Abril’s database increased from 10 to 74 million unique consumers providing deeper knowledge and qualification about the consumers. • Implementation the most complex personalizing campaign on print magazine (over 1M different message on VEJA magazine). The project involved a complex intersection of Abril and Itaú bank databases to provide the largest personalization project ever undertaken in the world, winning the Golden Lion at Cannes;
  • Abril Mídia
    Database Marketing Manager
    Abril Mídia Oct 2002 - Feb 2007
    São Paulo, Sp, Br
    • Managing and delivering studies for all direct marketing campaigns (10,000 / year);• Implementation the CRM system for Abril Assinaturas;• Introduction the ROI and ACPO (Allowable cost per order) concept for all campaigns.
  • Abril Mídia
    Database Marketing Consultant
    Abril Mídia Oct 2000 - Oct 2002
    São Paulo, Sp, Br
    • Researching and benchmarking for solutions and technologies for ETL and database management;• Decided to developing an ETL and DBM management proprietary software, according the complexity for international solutions understand the phonetics and semantics of Brazilian data.
  • Abril Mídia
    Database Marketing Specialist
    Abril Mídia Feb 1998 - Oct 2000
    São Paulo, Sp, Br
    Introduction and implementation the concept of Database Marketing and Data Mining in the company;• Developing online query tools and coordinated the development of the first Brazilian marketing email solution, with the support of a third party company;
  • Abril Mídia
    System Analyst
    Abril Mídia Dec 1996 - Oct 1998
    São Paulo, Sp, Br
    Programming and developing applications for Commercial Automation Systems and Point of Sale Systems.

Marcia Asano Skills

Database Marketing A/b Testing Relationship Marketing Web Analytics Segmentation Business Intelligence Analytics Campaign Management Direct Marketing Digital Marketing Email Marketing Digital Strategy Data Warehousing Sql E Commerce B2c Online Marketing Digital Media Business Analysis Market Analysis Online Advertising Visual Basic Unix Marketing Management Web Development Software Project Management Social Media Marketing Data Analysis Product Marketing Sem Html Business Management Social Media Sql Server Strategic Planning Management Microsoft Sql Server Marketing Multi Channel Marketing Marketing Strategy Crm Market Planning Seo Mobile Marketing Media Planning Competitive Analysis Marketing Communications Integrated Marketing Product Management Google Adwords

Marcia Asano Education Details

  • Fundação Dom Cabral
    Fundação Dom Cabral
    Cga - Curso De Gestão Abril
  • School Of Economics, Business And Accounting At The University Of São Paulo
    School Of Economics, Business And Accounting At The University Of São Paulo
    Administração
  • Ufscar - Alumni
    Ufscar - Alumni
    Ciência Da Computação
  • Usp - Universidade De São Paulo
    Usp - Universidade De São Paulo
    Matemática

Frequently Asked Questions about Marcia Asano

What company does Marcia Asano work for?

Marcia Asano works for Woll Ai

What is Marcia Asano's role at the current company?

Marcia Asano's current role is CEO and Co-founder @ Woll AI | Baluarte Partner.

What is Marcia Asano's email address?

Marcia Asano's email address is ma****@****ail.com

What is Marcia Asano's direct phone number?

Marcia Asano's direct phone number is +55119727*****

What schools did Marcia Asano attend?

Marcia Asano attended Fundação Dom Cabral, School Of Economics, Business And Accounting At The University Of São Paulo, Ufscar - Alumni, Usp - Universidade De São Paulo.

What are some of Marcia Asano's interests?

Marcia Asano has interest in New Technologies, Shooting Sport, Riding Horses.

What skills is Marcia Asano known for?

Marcia Asano has skills like Database Marketing, A/b Testing, Relationship Marketing, Web Analytics, Segmentation, Business Intelligence, Analytics, Campaign Management, Direct Marketing, Digital Marketing, Email Marketing, Digital Strategy.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.