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•As data scientist, developed the career always defending and disseminating the use of data in companies and organizations. •+20 years’ experience in Data Science, BI, Artificial Intelligence, DBM, Data Analytics, E-commerce, Digital Strategy and Data Quality. The past 14 years in executive positions.•Consolidated Hekima as the most notable Artificial Intelligence company in Brazil, developing more than 100 projects in data science applying advanced technologies in AI.•Responsible for establishing Hekima in São Paulo, main financial and corporate center of South America, and part of Cubo, the most important startup hub in Latam.•This strategy brought important clients, such as AMBEV, FIAT, Saint-Gobain, Raizen, Embraer, Netshoes, and others.•At Youfind Solutions, responsible for R$ 12.5M in direct revenue, 35% EBITDA(180% growth comparison 2014 vs 2015), 58.4% CAGR over the past five years, R$ 130M in indirect revenue.•Creating the first cooperative database Brazil's consumers, Alphabase, with 74M unique consumers, representing 90% of the Brazil’s GDP, with an estimated value of US$ 100M. •At Abril Group, I developed pro bono projects for Nova Escola, magazine for teachers of public non-profit schools, among others.•Defender of the ethical use of data, was Member of the Board of CAPEM, Council of ABEMD, Co-founder of QIBRAS and Data Director of APP, acting directly on the issues involving laws on data: Marco Civil da Internet and Personal Data Protection laws.•Won the prize Marketing Professional of the Year in Premio Abril de Marketing 2010, and over 130 awards from different organizations (ABEMD, AMAUTA, ANER, ANATEC and Cannes Lion).•Speaker in national and international conferences, such as Exosphere, Big Data & Competitive Intelligence, MIT Sloan, MIT IQIS and in 2014 hosted the first Big Data Week in Brazil.•Passion in the use of data to be applied in solving complex problems. Vast experience in negotiating and structuring new business.
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Ceo And Co-FounderWoll Ai Aug 2024 - Present -
PartnerBaluarte Aug 2024 - Present -
Global Vp For Solutions Sales Enablement And DeploySinch Jan 2022 - Jul 2024Stockholm, Stockholm County, Se -
Coo New BusinessSinch Feb 2021 - Dec 2021Stockholm, Stockholm County, Se -
Coo & DpoWavy Global (Now Sinch Latam) Jan 2020 - Mar 2021Ciudad De México, Mx -
Ceo & PartnerHekima Dec 2017 - Jan 2020Washington, District Of Columbia, Us+100 projects using AI and Big Data Technologies for corporatesTop Big Data Companies by 100 Open StartupsBrazil Scale Up Company by EndeavorSelected for Braskem Labs ChallengeSelected for Liberty ChallengeTop Engenharias Award by UFMG -
Chief Operations Officer & PartnerHekima Oct 2015 - Nov 2017Washington, District Of Columbia, UsManaging Operations, Sales and Marketing for Hekima. Building and implementing new Big Data and AI solutions. In charge of Hekima's office in São Paulo. -
Head Of Abril Big DataAbril Big Data Jun 2015 - Oct 2015São Paulo, Sp, Br• Supporting Advertising department, training teams and creating a portfolio that includes analytical solutions for advertisers;• Implementation Consumer Journey solutions and Omni Channel campaigns;• Implementation captures online and social data. -
Chief Executive OfficerYoufind Solutions Dec 2014 - Jun 2015São Paulo, Sp, Br• Introduction Editorial team to deploy Data Journalism concept and data-driven publications;• Implementation Social Geo Monitoring solution;• Implementation Churn analyzes representing significant ROI;• Developing partnership with ecommerce companies to offer targeted communications. -
Chief Analytics OfficerYoufind Solutions Mar 2014 - Dec 2014São Paulo, Sp, Br• Designing, planning and development of a new business based on analytical intelligence consulting(Youfind Solutions), including vision positioning, communication strategy, building business plan, developing new techniques, building portfolio and team development;• Concretize partnership with an insurance company to develop a new business;• Delivering and conducting numerous market studies, qualitative and quantitative research using Big Data Analytics techniques; -
Alphabase DirectorAbril Mídia Nov 2010 - Mar 2014São Paulo, Sp, Br• Implementation Behavioral Targeting solution on the Abril’s sites;• Including Geomarketing and Social Analysis solution in to portfolio;• Developing new e-commerce busines;• Implementing solutions to Do Not Call and feedback process to telemarketing actions. -
Database Marketing DirectorAbril Mídia Feb 2007 - Nov 2010São Paulo, Sp, Br• Creating the first cooperative database Brazil's consumers, after benchmarking with IBehavior, Epsilon and Equifax;• The Abril’s database increased from 10 to 74 million unique consumers providing deeper knowledge and qualification about the consumers. • Implementation the most complex personalizing campaign on print magazine (over 1M different message on VEJA magazine). The project involved a complex intersection of Abril and Itaú bank databases to provide the largest personalization project ever undertaken in the world, winning the Golden Lion at Cannes; -
Database Marketing ManagerAbril Mídia Oct 2002 - Feb 2007São Paulo, Sp, Br• Managing and delivering studies for all direct marketing campaigns (10,000 / year);• Implementation the CRM system for Abril Assinaturas;• Introduction the ROI and ACPO (Allowable cost per order) concept for all campaigns. -
Database Marketing ConsultantAbril Mídia Oct 2000 - Oct 2002São Paulo, Sp, Br• Researching and benchmarking for solutions and technologies for ETL and database management;• Decided to developing an ETL and DBM management proprietary software, according the complexity for international solutions understand the phonetics and semantics of Brazilian data. -
Database Marketing SpecialistAbril Mídia Feb 1998 - Oct 2000São Paulo, Sp, BrIntroduction and implementation the concept of Database Marketing and Data Mining in the company;• Developing online query tools and coordinated the development of the first Brazilian marketing email solution, with the support of a third party company; -
System AnalystAbril Mídia Dec 1996 - Oct 1998São Paulo, Sp, BrProgramming and developing applications for Commercial Automation Systems and Point of Sale Systems.
Marcia Asano Skills
Marcia Asano Education Details
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Fundação Dom CabralCga - Curso De Gestão Abril -
School Of Economics, Business And Accounting At The University Of São PauloAdministração -
Ufscar - AlumniCiência Da Computação -
Usp - Universidade De São PauloMatemática
Frequently Asked Questions about Marcia Asano
What company does Marcia Asano work for?
Marcia Asano works for Woll Ai
What is Marcia Asano's role at the current company?
Marcia Asano's current role is CEO and Co-founder @ Woll AI | Baluarte Partner.
What is Marcia Asano's email address?
Marcia Asano's email address is ma****@****ail.com
What is Marcia Asano's direct phone number?
Marcia Asano's direct phone number is +55119727*****
What schools did Marcia Asano attend?
Marcia Asano attended Fundação Dom Cabral, School Of Economics, Business And Accounting At The University Of São Paulo, Ufscar - Alumni, Usp - Universidade De São Paulo.
What are some of Marcia Asano's interests?
Marcia Asano has interest in New Technologies, Shooting Sport, Riding Horses.
What skills is Marcia Asano known for?
Marcia Asano has skills like Database Marketing, A/b Testing, Relationship Marketing, Web Analytics, Segmentation, Business Intelligence, Analytics, Campaign Management, Direct Marketing, Digital Marketing, Email Marketing, Digital Strategy.
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