• Assisted customers in selecting and purchasing products, providing expert advice and handling inquiries and complaints to ensure a high level of customer satisfaction.• Managed inventory levels, restocked shelves, and ensured product displays were attractive and organized.• Processed sales transactions accurately and efficiently, using point-of-sale (POS) systems.• Maintained a clean and tidy store environment, adhering to safety and security standards.• Supported promotional activities and in-store events to boost sales and customer engagement.• Monitored sales performance and provided feedback to improve sales techniques and customer service.• Collaborated with the wholesale team to manage bulk orders and ensure timely delivery to clients.• Contacted wholesalers to negotiate prices, place orders, and manage product deliveries.• Assisted in training new staff on product knowledge, store policies, and customer service techniques.• Conducted regular stock checks and helped with inventory management and ordering supplies.• Helped manage annual pop-up markets such as Big Design Market, Finders Keepers, and Life Instyle, ensuring smooth and successful operations.

• Conducted market research to identify trends and opportunities for brand growth, contributing creative ideas for marketing initiatives in brainstorming sessions.• Created and managed ads for Facebook, Google Ads, and Instagram Ads.• Assisted in the creation, execution, and monitoring of marketing campaigns using Klaviyo and Shopify Marketing.• Analyzed campaign performance data using tools like Google Analytics to generate insights and recommend improvements.• Developed email marketing strategies, including email subscription flow and biweekly newsletters, to drive customer engagement and retention.• Managed social media accounts, created and scheduled posts, and monitored engagement.• Filmed, edited, and developed engaging content for social media, coordinating its release across various platforms.• Coordinated the creation of marketing materials such as brochures, flyers, and social media content.• Assisted in writing and editing blog posts, newsletters, and email campaigns, ensuring adherence to brand guidelines and SEO optimization.• Maintained and updated the company’s website, CRM system, and digital marketing assets.• Planned and coordinated promotional events, trade shows, and product launches, including logistics and vendor management.• Contacted external partners for collaboration on various marketing initiatives.

• Organized and managed a diverse range of social, sports, and recreational events, overseeing seamless execution from inception to conclusion alongside a team of 4. Successfully coordinated 4 events annually, each attracting over 50 participants,and facilitated weekly sports activities for Melbourne students.• Collaborated with external vendors and service providers to secure venues, equipment, and other necessary supplies for events.• Fostered a sense of community by promoting participation in events and activities through effective communication andmarketing strategies.• Worked closely with other organizational departments to align event goals with overall organizational objectives and fosterteamwork.

• Led the entire organization, overseeing all aspects of the biannual magazine production, event planning, and execution,ensuring alignment with the organization’s vision and objectives.• Being the face of the organization and its primary representative, including public speaking, media interaction and other duties.• Supervised all divisions (editorial, creative, events, and social media), ensuring cohesive efforts and a supportive workenvironment for committee members. Conducted monthly meetings with division leaders and biannual meetings with the entirecommittee to review magazine production, event planning, and other organizational activities.• Contacted external parties and organizations in Melbourne, such as other PPIA branches and the Indonesian Consulate General(KJRI) in Melbourne, to seek collaborations, partnerships, and media sponsorship opportunities.• Managing all legal documentation processes, including reviewing and approving Memoranda of Understanding (MOUs), contributor agreements, editorial policies, and other related agreements essential to publication and organizational operations.• Managed all organizational finances, including budgeting, preparing final financial reports, and compiling financial accountabilities at the end of the term, and presented these findings to the entire PPIA UniMelb member at the Annual GeneralMeeting (AGM).

• Organizing and coordinating 5 events throughout the year from conception through to completion, including logistics, budgeting, and vendor management.• Managed event registrations, including participant sign-ups, ticket sales, and attendee tracking.• Serving as the Master of Ceremonies (MC) at events, ensuring a smooth flow and engaging presentation throughout theprogram.• Collaborating with other divisions, for example Creative and Social Media division for effective marketing and promotion ofevents.• Hosting and producing monthly podcasts, conducting interviews, and moderating discussions to engage audiences and promoteorganizational initiatives.

• Collaborated with the Event Coordinator to develop event concepts, themes, and schedules, contributing to the preparation of detailed timelines to ensure timely task completion for two pre-events and one main event.• Assisted in managing event budgets, monitoring expenses, and ensuring cost-effective solutions.• Supervised event officers and volunteers during events, providing guidance and troubleshooting issues as needed.• Helped conduct post-event evaluations to assess success and identify areas for improvement.• Supported the management of event registrations, including participant sign-ups, ticket sales, and attendee tracking.• Prepared proposals for the events, including those for media partners and guest stars, and the Laporan Pertanggungjawaban(LPJ) together with the coordinator to conclude the events.

• Assisted the Branch Manager with daily operations, ensuring a smooth workflow and efficient service delivery.• Supervised and trained staff, fostering a productive and positive work environment.• Managed customer service operations, addressing inquiries, resolving complaints, and ensuring high levels of customer satisfaction.• Coordinated with salespersons to order products, managed inventory, entered stock into the system, and performed stock counting to maintain optimal product availability.• Conducted market research to identify trends and customer preferences, adapting strategies to stay competitive. Contributed to marketing and promotional activities, driving foot traffic and increasing sales.• Ensured compliance with company policies and procedures, maintaining high operational standards.