· Prestação de serviços de consultoria e assessoria junto a empresas nacionais do setor de varejo e bancos/fundos.· Natureza de projetos: estratégia de digital, aperfeiçoamento/aceleração de E-commerce, omnichannel, definição de público-alvo, posicionamento de marca, branding, ambiente competitivo, revisão de portfolio de produtos, pricing, business plan para entrada em novos negócios, cenários, tendências e perspectivas.

Responsibility for the Digital channel’s P&L. Report to the CMO. Team of 60 professionals (4 Managers, 55 employees at the head office ). Leadership of the Marketing and Sales areas for the channel. • Digital marketing Performance management, as long as B2B partnerships, affiliate program , Lives Commerces , Studio and Marketing Onsite.• Definition and implementation of Sales and Marketing strategies for the digital channels of all company brands (Riachuelo, Carters, Casa Riachuelo and Fanlab) that resulted in growth of sales and share of the channel, (12% of the total sales of the company).• Total operation with around 50,000 SKUs (referrals) and 5.5 million active users.Integrated management of performance media, Social, CRM, SAC and logistics; • Definition of business rules, sales actions and campaigns that generated optimization of media expenses and CAC reducing costs by more than 40% yoy 2022 x 2021.• Adjustment and calibrations in business levers aimed at maximizing results, which brought improvements in the channel’s EBITDA, becoming positive for the first time since the launch of the platform from the fourth quarter of 2022.

Responsible for the purchasing management of sports brands, as well as the OTB , products turnover and margin. Negotiations and partnerships with brands such as adidas, Puma, New Balance, etc.

· Performing consultancy and advisory projects next to national companies from retail sector and banks/investment funds.· Scope of projects: digital strategy, enhancement/acceleration of E-commerce, omnichannel, definition of target-market, strategic positioning, branding, competitive environment, product portfolio review, pricing, business plan for the entrance in new business, scenarios, market trends and perspectives. Highlighted projects:* Jewelry store: strategy review, implementation of E-commerce, product mix review, pricing, partnership with marketplaces, business rules, actions towards acceleration of views and conversions.* Fashion chain: rebranding, market positioning, performance management model for physical stores, aside from several actions towards results maximization.* Shoe store: business plan, digital strategy and implementation of E-commerce and partnership with marketplaces.* Banks/Investment Funds: several rounds/meetings with buy-side and sell-side analyst regarding performance of companies from retail sector; discussion of scenarios, perspectives, financial performance and competitiveness.

· National retail company in the woman fashion business; owner of the brands Le Lis Blanc, John John, Dudalina, Bo.bô, Rosa Chá and Estoque. · Reporting to the CEO. Total team of 27 professionals. Member of the Executive Committee.· Definition and implementation of Sales and Marketing strategies for all 6 E-commerce platforms of the company. · P&L responsibility for the brands in the digital channel; autonomy to promote adjustments/calibrations in the business levers towards results maximization; integrated management of social medias, CRM and Customer Support; definition of business runes, sales campaigns and marketplaces partnerships/policies.· Monitoring of extensive set of metrics: followers, views, conversion, orders, average ticket, recurring purchases, active users, customer satisfaction, lead time and OTIF.· Analysis of competitive environment; conduction of benchmarks next to suppliers and retail companies.· Interface with Brand Directors and Operation Director to synchronize initiatives, market positioning, product portfolio, pricing, inventory optimization, integration of database and omnichannel strategies.· Definition and management of logistic service providers; monitoring of SLAs and discussion of improvement opportunities. · Interaction with top management for results presentation, metrics, discussion/approval of business ideas, investment prioritization and strategic direction.

· National company in the fashion/apparel business. Currently belonging to Magazine Luiza Group.· Reporting to the CEO. Managing a team of 97 professionals. Member of the Executive Committee.· Leadership of Marketing and Sales areas for Zattini brand (E-Commerce) and Shoestock brand (E-commerce and megastore).· Full P&L responsibility for both brands; definition of annual sales plan per category, monitoring of rolling forecast; performance management of metrics related to financials, inventory turnover, sell-out, operations and customer satisfaction.· Management of apparel, shoes, accessories, infant, and personal care/beauty categories. · Operation with near 50.000 SKUs and over 150 suppliers in national scope.· Definition of product mix, pricing, negotiation/partnerships with brands, private label, concept and style definition.· Interaction with top management for results presentation, metrics, investments and strategic direction.

· E-commerce focused on fashion/apparel; belonged to Global Fashion Group (German Investment Fund “Rocket internet”).· Reporting to the Commercial VP. Mission to implement and manage women shoes category.· Responsible for strategy definition of the category, encompassing: product portfolio, pricing, selection/negotiation with suppliers, (near 70), campaigns and partnerships with Brands. · Operation with near 30.000 SKUs.· P&L management of the category; performance monitoring of sales, product turnover, inventory, margins, customer satisfaction and product quality, promoting adjustments aiming sales acceleration and results maximization. · Interaction with peers (apparel, accessories, beauty, infant, man shoes and home) to synchronize initiatives, jointed actions, cross-selling opportunities, market positioning; discussion of trends and competitive environment.

· Acting as entrepreneur; startup of multi-brand fashion store (infant shoes) in a shopping center located in São Paulo.· Research and negotiation of location, brand concept, product mix definition and pricing; selection of suppliers and private label.· Sold participation for investor in the segment.

· Retail chain with focus on women fashion. Operation with 30 stores distributed in the countryside of São Paulo.· Reporting to the CEO and shareholders. Mission to promote product portfolio review aiming to increase competitiveness, brand repositioning and results maximization. · Responsible for managing Marketing activities for whole Women fashion category; definition of product portfolio, selection/negotiation with suppliers, pricing and sell-out monitoring per store.· Interaction with Regional Sales Managers/Store Manager to calibrate portfolio in accordance to target market; elaboration of sales campaigns, promotions; conduction of training/capacitation for sales team at stores.

· Reporting to the Executive Marketing Manager – Women Group. Managing a team of 9 professionals · Responsible for managing Marketing activities for the category, encompassing: market research, trends, product portfolio, creation of collections, development/negotiation with suppliers.· P&L management of the category; elaboration of annual sales plan, new season launches , promotion calendars, “sale/off” and black Friday.· Performance monitoring per store; sales, inventory level, turnover, margins and ROI per product; autonomy to promote adequacies related to product mix, visual merchandising, product disposal towards sell-out acceleration.· Frequent visits to stores; definition of action plans/enhancements next to Managers and Supervisors.

· Managing knitwear category, from purchasing to performance analysis of margin, inventory, sales, and profitability.· Several trips to China and India for the prospection of new suppliers (2005 and 2006).· Introduction of licensing brands within women wear – Disney (2015); #1 in sales increase (100%) and ROI of the year.· Concept and implementation of product for ladies; research and creation of entire Anne Classic collection (2000).