Marcia L. Harris-Daniel, Mba Email & Phone Number

Texas, United States

Dallas/Fort Worth Area

* Successfully built a pipeline of business from cold calling and sturdy relationship cultivation that resulted in USD 85K in commissions for the current year of 2018.* During my tenure, I have been able to expand my knowledge in the field of Human Resources and Payroll, and educate my clients on our benefits over the competition* Work closely with our payroll sales support team to gain their insight and business intuition

Dallas, Tx

* Opportunity to work with a new business concept in the Dallas/Fort Worth area, with full responsibility to push the original idea to local area grocery stores* Responsible for cold-calling, grocery store walk-ins and other means necessary to contact local Dallas/Fort Worth area grocery stores (Albertsons, Sun Fresh Market, HEB/Central Market and Kroger) for possible kiosk opportunity* Expands sales opportunities for long-term growth for company, customers, markets and relationships* Worked closely with the founder to develop the Raw Pizza Company story and then produce our new marketing materials which would have included a new website and social media

Dallas/Fort Worth Area

* Responsible for local marketing campaign development for five (5) grand openings in Dallas and one (1) in Fort Worth* Each store in Dallas (4 of 5) opened at roughly USD 15K which was USD 3K above the average store in a suburban area in-line shopping center, free parking and parking up close to the store* One of the 5 stores was in downtown Dallas which opened at USD 11K just below our USD 12K mark for system-wide sales, but this was our first downtown walking area, no up-close parking and we had no store in the R3C or Moe's database to compare* Developed integrated marketing campaigns for the new locations using marketing and advertising tactics that consisted of Cable, Outdoor billboards, Social media, Radio, Direct mail and Street teams* Responsible for weekly sales data trends which helped us to evaluate our marketing efforts based on targeted marketing, holidays, events and compare to any historical data from previous campaigns and system-wide store sales* Maintained a 4% year over year growth in all stores with comparable sales

Garland, Tx

* Recognized as a critical contributor to the growth of the company that culminated in 9 consecutive years of positive comparative store sales, with an average of 9% sales growth* Collaborated with our Social Media Director to create our initial national social media strategy with a target audience of Adults 18-49, Women 25-54 and Men 18-34 through Facebook, Twitter, Blogs and any new media to come* Online presence created; increased sales by 34%. Facebook ranked #1 and twitter ranked #3 among growth brands for Social Media Index, all restaurants* Managed a team of six (6) field marketing managers giving continuity to brand and department* Responsible for maintaining our multi-million dollar national advertising fund with an estimated USD 10M annual budget* Given the authority to hire an in-house Creative Director* Hired our new creative team which included a Creative Director and two graphic artists with the responsibility to conventionalize, develop and design all the print pieces for Wingstop branding, graphics, art, messaging and packaging* Researched and developed our strategic challenger brand marketing program with an overall goal focused on new markets and store openings based on proper demographics, traffic routes, trade areas, historical sales data and other information* Responsible for evaluating weekly sales data trends allowing us to focus our marketing efforts based on targeted marketing, holidays, events and compare to any historical data from previous campaigns and system-wide store sales

Garland, Tx

* Hired, mentored, developed and mentored Field Marketing Managers and Field Marketing Coordinator in support of the growing franchise system of stores with new store openings, local marketing and media efforts* Managed national buying agency resulting in the development of national marketing strategy and calendar* Development of first Boneless Wings campaign and promotion test resulting in a 25% increase in DFW market sales. Full system product roll-out followed* To meet our growing demand for creative designs and faster turn-around for our franchisees for approved creative, brought on an automated ad creation system which proved to be a success across the company and with franchisees* Developed Field Marketing Manager training guidelines

Garland, Tx

* Once hired, immediately developed relationships with marketing and advertising vendors* Collaborated, defined and implemented marketing programs based on research for media, media buying and negotiation techniques which proved the value of in-house marketing team and strategy. Additionally, extensive research on consumer buying habits helped position to franchise community's future campaigns* Developed local store marketing and advertising guidelines to support franchise system of 200+ restaurants* Responsible for our marketing budget that grew from USD 160K to 500K in three (3) years* Work closely with our franchise owners and gained valuable input on the success of new marketing ideas, those that were working and not working to bring them into the mix and gave them a voice for the success of their businesses* Successfully balanced dual expectations and business goals of DMA (advertising co-ops) and member franchisees with the overall idea of driving additional marketing ideas and drive stronger sales to our under performing locations