Marcia Hernandez Jansen Email & Phone Number

Los Angeles, Ca, Us

• Sales and Contracts: Negotiate for distribution agreements with linear and OTT networks.• Research and Strategy: optimize our domestic distribution strategy with an Omni channel approach, ensuring content discovery for our fans.• Ad Sales: Develop dynamic media plans and sales decks, specializing in activations across digital, social, experiential, and traditional ad sponsorships.• Clearance Validation: Ensure data accuracy and completeness, optimizing utility and enhancing content discoverability for our audience. • Cross-Functional Leadership: Collaborate with internal and external teams across distribution platforms and ad agencies to strategize and drive the expansion of our WPT brand's global presence.

• Direct team’s tracking of content distribution, ensuring contractual compliance and immediate conflict resolution.• Utilize cross-functional leadership and liaise with several departments to execute the launch of television content.• Collaborate with internal teams to enhance software for implementing new tracking models.• Collaborate with external vendors and validate their data.• Interpret and analyze contractual options and clauses for opportunities to increase sales and revenue.• Develop and coordinate strategy to resolve potential clearance, rights, and sales issues.• Manage all technical and administrative operations in assigned area.

• Sold First Run and Off-Network content to station affiliates in West and Mid-West regions of United States• Established and fostered relationships with clients in over 20 major media markets• Researched competitive programs airing in assigned territories to build and fortify sales strategy• Renewed and strengthened existing contracts by utilizing marketing promotions

• Collaborated with Los Angeles agencies to service and maintain national accounts for over 40 television stations• Increased revenue on several accounts by incorporating product placement, digital marketing, and events into media schedules• Created and presented detailed sales decks with analysis of key metrics and market trends• Acquired new business, expanding client roster

• Supervised the workload distribution and training of five Sales Assistants.• Assisted two VP Sales Managers, two Account Executives, and an Office Manager.• Tracked multiple agencies’ accounts on over 70 Univision and Telefutura stations while fostering business relationships with both agencies and stations.• Promoted to Senior Associate, a position created to structure and implement innovative goals and ideas for the improvement, effectiveness, and morale of the department.

Bachelor Of Arts, Sociology

Education record