Marcia Ingram 🇨🇲🇺🇸 Email and Phone Number
Marcia Ingram 🇨🇲🇺🇸's Location
Chicago, Illinois, United States, United States
Marcia Ingram 🇨🇲🇺🇸's Contact Details
Marcia Ingram 🇨🇲🇺🇸 work email
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Marcia Ingram 🇨🇲🇺🇸 personal email
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Marcia Ingram 🇨🇲🇺🇸 phone numbers
About Marcia Ingram 🇨🇲🇺🇸
Likes web dev(est. 2006), worked as a web content manager for a top Chicago law firm then Capital One. Loves SEO(est. 2011), worked for two agencies before going in-house. Reach me if you are looking for SEO leadership or just wanna geek out on Harry Potter!
Marcia Ingram 🇨🇲🇺🇸's Current Company Details
Marcia Ingram 🇨🇲🇺🇸 Work Experience Details
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Co HostCurious Ingrams Jul 2023 - PresentCuriosity killed the cat, but why? Why does being curious as George was, have such a negative connotation? Being curious can lead to ingenuity, creativity and much more! We are curious about everything from family, marriage, friendships, and current events. https://podcasters.spotify.com/pod/show/curiousingrams
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Contractor Web & Seo Content ManagerCreative Circle Jul 2011 - PresentLos Angeles, Ca, UsContract role covering a limited timeframe, as a web content manager, SEO manager, or in a hybrid role.Specialties: • SEO• Web Design & Development• Social Media
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Director Of Seo ContentFetch Oct 2022 - Jul 2023Hybrid-Remote Workplace, Us- Develop and communicate a strategy for B2C content that acquires new prospects and nurtures current customers- Manage the Fetch app's presence on the App Store & Google Play Store, and leading the latest app marketing best practices and trends- Plan and lead the social team on creating content that encourages engagement, drives brand loyalty, and spotlights our brand partnerships and tentpole activations- Direct our B2C teams in crafting content strategies to boost organic performance and acquire new customers- Analyze various analytics reports, including Google Analytics, Google Sheets and Excel, to identify areas of opportunity and growth- Capable of working independently, collaboratively and lead team- Update office locations with current information using GMB- Help brainstorm and conceptualize projects from ideation to launch, and to analyze results post launch- Oversee SEO and ASO initiatives at Fetch- Share content and social media best practices- Partner with creative, and other departments, to create engaging content -
Senior Manager Of Seo & Organic GrowthClearchoice Dental Implant Centers Apr 2022 - Aug 2022Greenwood Village, Co, UsDefine, lead, and execute a comprehensive strategy and be responsible for defining requirements and tasks associated with SEO that will be executed by cross-functional marketing and web development teams. These efforts will ultimately help drive the strategy and measurement of acquisition/lead generation programs of Clear Choice’s organic channels.- Lead day-to-day execution of organic search engine campaigns including keyword research, content gap analysis, strategic optimization of existing content, competitor analysis, on-page SEO factors and site architecture improvements.- Work with content leads to create SEO content strategies for each of the verticals and work on executing evergreen strategies for existing and new content.- Create dashboards, run reports, measure daily performance, conduct post-analysis of initiatives, and share insights with stakeholders to ensure teams are pacing to meet goals- Partner with Paid Search team to share learnings and identify best practices in an effort to inform a holistic search strategy.- Manage SEO agency relationships.- Manage NAP ensuring locations had the current information- Implement and manage title tags, meta tags, and on-page SEO factors while tracking, reporting, and improving our keyword rankings across multiple products- Conduct data analysis of campaign performance, traffic and keyword rankings against key performance metrics.- Track organic rankings and traffic to our core content by measuring keyword positions, search volume, and overall site visibility and rankings using Google Analytics and SEO tools.- Maintain understanding of Google algorithm changes to quickly understand implications for the business and identify necessary changes to maintain growth. -
Director Of SeoEverly Health Jun 2021 - Apr 2022Austin, Texas, UsCreate and drive overall SEO strategy for Everlywell, in partnership with agencies, product, engineering, clinical, and marketing stakeholdersDeeply understand both what our prospective customers are searching for, as well as what our current audience is interested in to drive both consumption and engagement of our contentBecome the in-house expert of Everlywell for website page structure, optimizing for organic search and conversionDrive constant innovation around new ways we can use SEO to drive awareness and growthConsistently facilitate detailed keyword research to inform Everlywell's content strategy and drive ongoing page optimizationDrive off-site SEO strategy in partnership with external agencies (i.e. link building, toxic link cleanup etc...)Make sure that we are performing consistent SEO audits and utilize learnings to drive actionable requirements for product and engineering teamsPartner with the data team to level up data consumption and analysis for organic search to help better understand the multi-dimensional value it brings to the growth of the companyManage the team and strategy for creating content to engage audiences across the buyer journeyOversee the creation and execution of the SEO editorial calendar & persona-based content map aligned to buying stages, both first purchase and repeat -
Director, SeoBounteous Oct 2020 - Jun 2021Chicago, Illinois, UsIdentify, prioritize and resolve technical SEO issues, working with internal and external development teams to provide solutions. Perform technical SEO analysis to influence broader marketing strategy and contribute to client ROI. Maintain daily interaction to update clients or colleagues on project progress. Create professional deliverables for clients that meet the Bounteous quality standard. Train clients in digital marketing best practices as a member of the SEO training team. Present recommendations to clients and/or public speaking at conferences/events. Develop strategic initiatives which align with business goals and budget. Diagnose, isolate, and resolve complex issues and recommend and implement strategies to resolve problems.- Develop process efficiencies to assist our fast-paced team- Continuously further knowledge of SEO, with an emphasis on technical SEO- Remain current in a quickly evolving industry- Mentor less experienced team members- Responsible for management and career development of consultants, to ensure timely delivery of all tasksClients: Scholastic, Wawa, Whataburger, Mars, Rockwell Automation, Accuweather, Harvard Business School, Fortune -
Associate Director, SeoBounteous Sep 2019 - Sep 2020Chicago, Illinois, Us
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Seo ManagerSpark Foundry Mar 2017 - Sep 2019New York, UsFocus on creating technical audits and tactical recommendations for improving search engine crawlability and authority. Aid other managers in understanding web technologies, web development process, and become a thought-leader in our technical SEO practice. Aid in the development of reporting models and tools. Responsible for leading campaign development, activation and innovation for assigned brands. In addition, I am responsible for day to day management of the Search Analyst, including both project management to ensure timely delivery of all tasks and career development.Clients: Bel Brands, KFC, Novo Nordisk:Saxenda®,Tresiba®,Fiasp®, Discover Financial Services, Diners Club -
Web Content Manager (Contract)Capital One May 2016 - Feb 2017Mclean, Va, UsUpdate and create content based on varying levels of instruction from a Content Analyst. Structure content to appropriately meet the needs of a diverse group. Author content according to instruction from Content Analyst and established standards. Identify content gaps and solve through research. Manage workload appropriately; efficiently service multiple requests. -
Website SpecialistSchiff Hardin Llp Nov 2011 - Apr 2016Chicago, Il, UsOversee and manage all aspects of law firm digital marketing, focusing on the website, email marketing and analytics. Direct and lead web team activities, including the delegation of web updates, keyword research and SEO activities. Perform content audits. Develop process improvements that promote greater efficiency, presenting in department meetings. Facilitate and moderate bi-weekly web team meetings. Collaborate with Business Development Team in the identification of thought leaders in the service groups with trending topics. Work with writers and graphic designers in WordPress blog post creation. Utilize Adobe Dreamweaver or Certain along with social media campaign suggestions to design event websites. • Developed new CMS user guide (including styles) for attorney pages, leading to the ability to make effective updates.• Managed the QA team workflow and implemented a new quality control plan, successfully reducing website errors by 60%. • Identified major issue regarding office locations maps, utilizing Google Webmaster Tools to effectively resolve. -
Web Content AssociateThe Lilac Tree 2011 - 2011Spearheaded the development of a new email marketing campaigns including the creation of newsletters, banners, invitations, pamphlets and seminar booklets. Conducted analyses of email analytics. Provided advice on IT solutions including infrastructure upgrades and site re-designs. Utilized HTML, SEO, iContact and Publisher to create email newsletters.• Developed marketing plan, including recommendations for Social Media, leading to the launch of several new outlets for communication at nonprofit. • Designed new website for organization along with logo for anniversary celebration.
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Web AssociateThe University Of Chicago 2010 - 2011Chicago, Il, UsCompleted projects that merged traditional scholarly practices with new technologies in collaboration with Ivy League universities and faculties. Edited online course content for faculty with basic SEO in mind. Managed and created websites in Drupal. Contributed to department’s wiki page redesign. • Created new digital resources for faculty utilizing Open Source and CMS, resulting in greater accessibility. -
ProprietorSoul Purpose 2008 - 2010UsUtilized holistic approach to assist clients in achieving wellness goals. Conducted outbound sales calls, Recruited and trained new entrepreneurs. Key Accomplishments:• Developed weekly promotional email campaigns for clients, resulting in increased business revenue. • Created and optimized effective email marketing, email programs and email invitations, leading to new clients. -
Web Content ManagerSmartblast.Com 2005 - 2008UsManaged existing web campaigns for promotional business including brand names of American Apparel, Gildan and JERZEES. Wrote creative campaign content for clients. Coded all email campaigns. Collaborated with graphic designers and sales teams to develop web campaigns. Key Accomplishments:• Landed multiple new clients through effective promotions during tradeshows, ASI and PPAI. • Spearheaded the creation of incentive-based plan for non-sales staff in partnership with three employees. • Implemented A/B testing, utilizing results for repeat campaigns, resulting in process improvement. -
Account Coordinator/Project ManagerSmartblast.Com 2005 - 2008UsManaged $50K quarterly mail and digital projects budget. Develop project lifecycle including sales, creative solutions and marketing. Led project meetings on a weekly basis, ensuring progress updates were delivered. Tracked sales for Account Executives. Key Accomplishments:• Developed digital client inquiry form for data collection, resulting in enhanced efficiency of process. • Responded to over 50 client inquiries per day, developing effective resolutions to marketing campaign issues.
Marcia Ingram 🇨🇲🇺🇸 Skills
Email Marketing
Digital Marketing
Html
Css
Search Engine Optimization
Agile Methodologies
Web Design
Social Media
Access
Adobe Dreamweaver
Cms
Web Development
Google Analytics
Photoshop
Social Media Marketing
Wordpress
Dreamweaver
Drupal
Google Webmaster Tools
Seo
Adobe Illustrator
Multi Channel Marketing
Adobe Photoshop
Mysql
Certain
Iapps
Exacttarget
Microsite Builds
Promotional Marketing
Microsoft Office Suite
Content Management Systems
Website Methodologies
Website Management
Blogging
Project Management
Customer Retention
Client Relations
Marketing
Marcia Ingram 🇨🇲🇺🇸 Education Details
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Illinois Institute Of TechnologyWeb Design And Application Development -
Chicago State UniversityBusiness Marketing College Coursework
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The Art InstitutesCulinary Arts/Chef Training
Frequently Asked Questions about Marcia Ingram 🇨🇲🇺🇸
What company does Marcia Ingram 🇨🇲🇺🇸 work for?
Marcia Ingram 🇨🇲🇺🇸 works for Creative Circle
What is Marcia Ingram 🇨🇲🇺🇸's role at the current company?
Marcia Ingram 🇨🇲🇺🇸's current role is Web Developer turned SEO Leader, Podcast Co-Host: Curious Ingrams.
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Marcia Ingram 🇨🇲🇺🇸's email address is mi****@****ice.com
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Marcia Ingram 🇨🇲🇺🇸's direct phone number is +1 703-720*****
What schools did Marcia Ingram 🇨🇲🇺🇸 attend?
Marcia Ingram 🇨🇲🇺🇸 attended Illinois Institute Of Technology, Chicago State University, The Art Institutes.
What are some of Marcia Ingram 🇨🇲🇺🇸's interests?
Marcia Ingram 🇨🇲🇺🇸 has interest in Master Certification In Web Design, Certifications, Illinois Institute Of Technology, Education, 2011.
What skills is Marcia Ingram 🇨🇲🇺🇸 known for?
Marcia Ingram 🇨🇲🇺🇸 has skills like Email Marketing, Digital Marketing, Html, Css, Search Engine Optimization, Agile Methodologies, Web Design, Social Media, Access, Adobe Dreamweaver, Cms, Web Development.
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