Marcia Mack Email & Phone Number

Orange County, California And Inyo County, California

• Consult with start up companies on developing social presence, marketing and e-commerce strategies to introduce product to market.
• Develop and test Facebook campaigns, leading to improved click-throughs, increased conversions and sales.
• Create catalog content, develop product pages on Amazon platform.
• Optimize company Website for improved UX and shopping experience.
• Brand and identity development

Foothill Ranch, CA

• Part packaging engineer, print production manager, project manager, estimator, international logistics manager and pseudo forecasting, finance and QA manager, as an Oakley team member my mission is to develop packaging.
• Partner with local and international vendors in Europe and Asia to design, develop and manufacture cutting edge packaging
• Bid and negotiate pricing and implement managed inventory programs
• Manage delivery in US and China that aligns to finished goods forecast and inventory requirements
• Work closely with internal creative agency to meet schedules and monitor production requirements while ensuring packaging elevates the brand vision
• SAP ERP utilization for purchasing, costing, forecasting, inventory

USA

• Focal point leading end-to-end content development and management of targeted graphic marketing deliverables that create demand for IBM Rational offerings and solutions. Developed trusted advisor relationships with.
• Plan, estimate, manage and report on $1.2 million annual brand collateral budget, supporting IBM Rational’s marketing program framework,
• Manage agency interlock, statements of work, annual retainers and monitor agency performance, optimizing budget to provide the most cost effective solution while delivering on-target deliverables.
• Monitor and enforce IBM asset standards and best practices for content creation, ensuring consistent, aligned messaging and content reuse.
• Provide insights based on monthly asset usage reporting, eliminating ineffective and duplicate assets, redirecting approximately 10% of the content budget to more relevant materials.
• Manage rebranding of marketing collateral for IBM acquisition, resulting in a final billing of 21% below budget and enabling additional asset creation.es and standards for internal clients.

• Led rebranding of all Telelogic marketing assets (acquired by IBM in 2008). Broad, long term assignments included planning, budget tracking, agency management, client interface and production workflow to redo all.
• Managed 2 multi-phased rebranding cycles, decreasing client requests and leading aggressive agency negotiations, resulting in a 58% reduced initial budget and a cost savings of $146.5K.
• Achieved 94% on-time delivery by launch date, rebranding 73 pieces of collateral.
• Managed migration of Telelogic Marcom infrastructure and repositories, aiding a smooth transition to IBM processes.
• Collaborated and received payments under the IBM Milestone Achievement Program as a key contributing member of the Telelogic Team.

Irvine, CA

• Led execution of creative deliverables to align with company business objectives and strategy. Managed external creative agencies as well as internal copywriters and traffic manager.
• Streamlined procedures and enhanced cross-functional relationships company-wide, facilitating an improved responsive workflow and department accountability.
• Sourced and managed print and direct mail vendors for improved quality and cost savings.
• Launched globally accessible web-based project intake and management system, enhancing client communication, enabling accurate reporting and improved delivery.
• Managed complete rebrand of collateral library and event materials as well as a redo of corporate graphic style brand manual, establishing consistent company branding and an updated look and feel.
• Implemented advanced training for editorial team to improve copy deliverables for web and SEO.

Irvine, CA

• Built graphics marketing communication department from the ground up, reporting to Vice President of Marketing. Supervised art / production / traffic staff of 6, plus freelance talent to top creativity and.
• Developed corporate style and brand strategies to establish continuity and enhance Meade Instruments’ global identity.
• Established traffic procedures, job numbering, proofing, traffic routing and permanent archiving systems to facilitate workflow, job management, delivery, accountability and job retrieval.
• Directed, designed and produced a variety of print and electronic projects from concept through delivery, enhancing shelf presence, strengthening product messaging and establishing Meade as a premium brand.

• Planned and developed marketing communications and print collateral for distribution, channel and consumer from initial strategy and concept, to copy and design management, through production, print and delivery.
• Ensured implementation of creative vision and branding guidelines to leverage brand.
• Overhauled graphics and print buying practices, saving over $40K in 6 months.
• Developed style, copy and graphic templates to establish continuity through standardized collateral.

Costa Mesa, CA

• Managed the division’s print projects from creative concept through final delivery. Led cohesive team of 4 project specialists, 2 graphic artists and outside agencies in developing and executing highly effective Marcom.
• Spearheaded packaging, messaging and cost-effective buy-outs that contributed to $9.6 million in annual revenue by 2000.
• Developed targeted product positioning and effective messaging that achieved sales objectives.
• Established asset management and digital archiving systems, implemented department quality, traffic and routing procedures.

• Directed and designed a wide variety of creative projects. Sourced and purchased print, displays, incentives. Responsible for consistency of graphic efforts for advertising/marketing. Recruited art staff of 4, plus.
• Revamped graphics and established brand guidelines, resulting in upgraded casino image and increased customer base.
• Created menus and merchandising materials for 2 restaurants, sports bar and banquet facilities, increasing revenues by 27% in a 6-month period.
• Purchased printing, display graphics, pre-press, signage, art and photography, improving quality and lowering costs.
• Awarded Certificate of Distinction, Champion Papers.

Ma, Photography

Activities and Societies: Faculty, Photography Dept. (part time), California State University, Fullerton, CA, 1986/1987 Instructor in.

Bfa Design, Graphic Design, Photography