Marcia Hawk M. Email & Phone Number

Atlanta, Ga, Us

Senior Product Owner/Analytics ConsultantDHS Accident, Incident, and Complaint (AIC) Tracking SystemResponsibilities:Led the design and implementation of the DHS AIC Tracking System, integrating Power Automate, Power Apps, Power BI, and SharePoint for efficient report management.Automated report submission, reduced manual data entry by 70%, and improved process efficiency.Developed custom data entry forms in Power Apps and created Power BI dashboards to provide real-time insights.Delivered training to stakeholders, ensuring smooth user adoption and compliance.Redesigned and Re-platformed ETRIPS Web-Based Coordinated Transportation ApplicationResponsibilities:Led the redesign and implementation of the eTRIPS application, integrating advanced analytics and conducting user experience research to meet end-user requirements.Conducted feasibility studies and user feedback sessions and presented analytics-driven recommendations to stakeholders.Led technical training sessions, improving user adoption across statewide teams.

Manchester, Nh, Us

Develop, design, and facilitate online instructions for students in SNHU’s Information Systems programs. • Engage students in learning, using a variety of presentation techniques including one-on-one instruction, teaching relevant content, providing specific examples, and timely feedback. • Continually promote the development and effective use of skills in areas such as critical and analytical thinking, evaluation, communication, computation, problem-solving, and decision-making.• Help students with a passion for knowledge and skills to advance their skills through participation in interactive teaching methods.• Use standardize performance metrics to provide ongoing report to ensure that school initiatives are met and identify opportunities for continuous improvement.

• Championed the design and rollout of a comprehensive business intelligence self-service reporting strategy, catering to the nuanced needs of the state's preeminent university.• Vigilantly maintained the university's reporting applications, ensuring real-time data accessibility pivotal for strategic decision-making across administrative units and academic divisions.• Forged collaborative ties with stakeholders, translating their data needs into functional proof-of-concept dashboards that resonate with users.• Seamlessly partnered with the Data Warehouse team, achieving integrative data features encompassing student applications, admissions, course specifics, grades, enrollment metrics, graduation rates, retention figures, and faculty and staff details.• Tailored ad-hoc reports for executive leadership, ensuring data-backed insights at the highest decision-making echelons.• Synergized with the IT division to spearhead critical database upgrades and augment the capabilities of Oracle APEX.• Helmed a dedicated team of Business Intelligence developers, nurturing their growth and ensuring project cohesion.Key Contributions:• Innovatively crafted and executed a transformative strategy to bolster the institutional adoption of self-service analytics tools, democratizing data access.• Curated a meticulous data visualization style guide, setting the gold standard for how data-driven narratives are crafted using charts, graphs, tables, and visual diagrams.• Orchestrated the development and support of Oracle APEX applications, notably "SLOPE" and "SLOPE-CORE," pivotal in streamlining the SACSOC evaluation and review process for academic programs across numerous departments.

Us

I served as a Senior Business Intelligence Analyst for multiple corporations including Georgia Pacific, Delta Airlines, Atlanta Public Schools, Emory University, Autotrader.com, Intercontinental Hotels Group.I customized approaches to convey complex information and ideas in a compelling and engaging manner by leveraging data visualization, business intelligence, modelling, and other key methods.Key Contributions:● Created and communicated accurate, high-quality businesses insights on topics including growth and financial trends, industry/competitive trends, and program and segment performance.● Performed competitive analysis to determine and prioritize feature requirements in the support of internal teams including Product, Engineering, Operations, Marketing and Customer Success.● Used ‘big data’ to create actionable insights through intuitive visualizations, and transformed data analytics to drive innovative solutions, tell brand stories, and guide leaders in making data-driven decisions.

Master'S Degree, Analytics

Doctor Of Education - Edd, Adult And Higher Education Leadership

Education Specialist (Ed.S), Information Science & Learning Technologies

Master’S Degree, Adult And Higher Education Leadership

B.Sc., Business Administration And Management, General

Master Of Science - Ms, Information Technology/Data Science