Marcia Scables Email & Phone Number

Business communications, proposal development, sales and marketing support

King Of Prussia, Pa, Portsmouth, Ri

• Harvested back-dated soft/hard collateral and web content from 3 luxury home developments and repurposed into baseline content and messaging for:- new hard/soft marketing and sales collateral- e-blasts to realtors- boiler plate - external web copy- luxuryrealestate.com listing descriptions- MLS listing descriptions- 3 sales and marketing playbooks in preparation for hand-off to Sotheby’s and Christies local affiliatesPrivate Sporting Club• Updated internal website with fresh content and images• Produced bi-monthly e-news letter coordinating rough content from 10 club and real estate managers and copy edited into a unified voice for club news and real estate listings for sale

Tulsa, Ok And Newport, Ri

AdvantageBids is a cloud-base communications and collaboration platform for the construction industry. Redesigned the landing page and improved navigation to key content. Downsized 157 page offering document into an All in One Solution Summary and a 25 page Executive Overview and Presentation effectively describing and promoting Advantage Bids solution and products. Worked with Founder and COO to improve communications to investors.

Virtual

Responsible for project management, content development, and production of 20,000 customer and partner, contract assignment letters, across 65 countries. Coordinated the content development/production of geo specific (7 versions) Doing Business with IBM Guides. Managed and validated the distribution lists, including reviews and approvals by the geo project managers and executive leadership team, plus the set up and readiness for UPS shipping. Focal point for: IBM and the print vendor, for production, delivery, tracking and resolution of letter bounce-backs. Managed the ToB communications expense budget, vendor bid and PO process. Established and maintained timelines, milestones and weekly status reporting.Worked closely with executive program managers in: North America, Latin America, EMEA, and Asia Pacific, to ensure a clear, concise flow of information, to customers and partners, of key changes to enable a smooth transition to IBM by interlocking with functional teams across: legal, contracts, sales enablement, fulfillment, support, services, marketing, sales, and channels.Provided effective and timely communication for all phases of ToB communications to the IBM Integration team. Responsible for post delivery support, audit compliance, UPS and proof of delivery reporting.

CDI Business Solutions Training presentation developer:Within 2 months developed 6 hardware, software and services training presentations for IBM.com sales consultants. Harvested raw material and collaborated with subject experts. Developed content, illustrations and scripts ready for voice over and publishing to the Web all compliant with IBM corporate mandate for human ability and accessibility. Marketing writer: Produced and edited persuasive marketing copy in line with IBM corporate messaging and legal standards that met demanding quality levels, usually within short turnaround times. Projects included web articles, web copy, and brochure development on the Shaheen supercomputer collaboration between IBM Watson Lab and KAUST University in Saudia Arabia.

Presenting a core competency in supporting leadership initiatives through project management, communications, team building and strong facilitation skills with a solid portfolio of qualifications earned during 15 years in Information Technology: Sales and Marketing Enablement and Content and Collateral Development.

Global Collateral Solutions - International Technical Support OrganzationAs a technical writer, put product and services information into easily understandable language across formats including: client presentations, data sheets, discussion guides, education materials, whitepapers, proposal presentations, RFP/RFI responses, and a wide variety of consulting services delivery collateral. Also plan and oversee preparation of illustrations, photo art, diagrams and charts. As editorial reviewer ensure accuracy, content, grammar and style across IBM guidelines. Play a lead role in the planning, production and delivery of seller/practitioner enablement for targeted channels. Drive assessment of existing marketing and sales collateral to identify gaps in support of the business strategy and objectives. Ensure offering, solutions, programs or play content is provided in channel-ready enablement including collateral, sales support, education and communications. Work to continuously improve content excellence via seller/practitioner requirements and on-going feedback. Summary - Diverse experience in sales enablement and knowledge management collateral development. Proven expertise in engagement portfolio creation and publication, collateral development across all sales enablement and marketing assets, possesses effective project management skills, confident interpersonal and communication skills. Recognized for creativity, teamwork and unique approaches to situations. Thrives in an environment of variety and change. Contributes humor, high energy and a positive attitude to each new challenge. A highly motivated, organized, reliable individual with extensive experience in IBM hardware, software and services offerings. Demonstrated ability to handle complex tasks.

Global Solutions Marketing Supported the development and execution of a dynamic, comprehensive and successful 2002 Sales Enablement Plan that achieved 100% brand and application revenues despite a difficult year. In 2003 responsible for budget and Sales Enablement Plan and execution for Siebel Systems, KANA and Avaya.

IBM Global ServicesFocused on developing research and knowledge management skills that meet the demands of the CRM community by locating, harvesting and maintenance of intellectual capital to improve the quality and consistency of the CRM Knowledge Network. Support included facilitating leadership objectives for internal communications, research and distribution of competitive information and industry trends, supported programs involving: consultative offerings, customer reference programs, communications, presentation development, and internal documents and brochures.

IBM Global ServicesProvided consulting support to a 40 person CRM consulting team by delivering communications, business operations support and assistance for special projects and customer deliverables.