Marcia Volpe

Marcia Volpe Email and Phone Number

Content Strategist @ Amazon
Seattle, WA, US
Marcia Volpe's Location
Seattle, Washington, United States, United States
Marcia Volpe's Contact Details

Marcia Volpe personal email

Marcia Volpe phone numbers

About Marcia Volpe

As a User Advocate, I excel at striking a balance between the intended message, the information sought, and the content. With special attention to detail, a drive for perfection, and keen empathetic skills, I succeed in customer obsession.As an experienced Content Strategist and Information Architect, I have honed my skills in user-centered design, crafting exceptional user experiences, and mastering User Interaction Strategy. I focus on optimizing organizational engagement and knowledge-sharing, guided by the principle of 'less is more.' I firmly believe that success is achieved by providing the right information at the right time and place.Areas of ExpertiseAlgorithms | API Flow | Big Data | Brand Strategy | Budgeting & Forecasting | Card Sorting | Competitor Analyses | Content Management Systems (CMS) | Content Model | Content Operations | Content Production | Copywriting | Data Visualization | Demand Generation | Digital Assets Management (DAM) | eCommerce | Editing | Experience Map | Gap Analysis | Graphic Design | Information Architecture | Interaction Design | Journey Analytics | Journey Map | Journey Orchestration | Landing Pages | Language Model AI | Mapping | Messaging | Metadata | Performance Metrics | Program Management | Prototyping | Quantitative & Qualitative Research | Quality Assurance Testing | Search Engine Optimization (SEO) | Storytelling | Style Guide | Tree Testing | Usability Testing | User Experience Design (UED) | User Flow | User Interface Design | User Research | User Testing | UX Content Strategy | UX Interaction | UX Research | UX Strategy | Visual Design | Voice & Tone | Web Applications | Web Design | Wireframing | WritingSoft SkillsBuilding Trust | Critical Thinking | Customer Service | Customer-Focused | Driving Results | Eye for Detail | Stakeholder Management | Interpersonal Skills | Proactive | Problem Solving | Team Management | TeamworkToolsAdobe Creative Suite | Adobe Experience Manager (AEM) | Adobe XD | Balsamiq | CSS | Drupal | Figma | HTML | HubSpot | InVision | JIRA | OmniGraffle | Optimal Workshop | Salesforce | Webflow | WordPress

Marcia Volpe's Current Company Details
Amazon

Amazon

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Content Strategist
Seattle, WA, US
Website:
amazon.com
Employees:
734811
Marcia Volpe Work Experience Details
  • Amazon
    Content Strategist
    Amazon
    Seattle, Wa, Us
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  • Tiktok
    Content Design Operations
    Tiktok Nov 2023 - May 2024
    Los Angeles, California, Us
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  • Content Rules, Inc.
    Ux Strategy
    Content Rules, Inc. Jun 2023 - Oct 2023
    Windsor, California, Us
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  • Amazon
    Ux Sr. Content Strategist
    Amazon Dec 2019 - Mar 2023
    Seattle, Wa, Us
    • Inventory and audit content from different sources in diverse formats, with specific functionalities to recommend consistent migration structure and format to maintain information performance.• Created a lean distinct taxonomy navigation structure for each audience/use case, combining stakeholders' content in storytelling ecosystems focused on the user experience, employing design thinking principles. Leveraged web development expertise to migrate and integrate the content into a custom-built content management system (CMS) developed from scratch by my team.• Work cross-functionally with teams in a fast-paced, collaborative manner and gather user feedback to inform and refine content strategies, ensuring seamless implementation and alignment with overall UX objectives. • Volunteered as a content strategist and UX graphic designer for The Writer's Kitchen*, applying design patterns and leveraging a strong design sense. Redesigned the event invitations, posters, and emails, incorporating design patterns, and created the logo. The simplified, clear, and easy-to-read communications, developed with a strong design sense, significantly increased attendance and improved participant preparation. ACCOMPLISHMENTS• Drove +211,400 unique users - a 65% growth from the past year, by onboarding 80 Amazon orgs, building 189 business lines information architecture - a rise of 195% from the previous year, and structuring the migration of 28,952 technical documentation from 8 different platforms.• Facilitated $918K cost avoidance by challenging a new experience scheduled to launch. Pressed for additional user experience research and insisted on a feature to allow users to switch between experiences. Both strategic actions reversed the decision to change to a newly developed user experience with detrimental usability.* writing workshop program that helped 72K live and on-demand learners save 1.6K–2.9K FTE (2.6M–4.8M hours) and deliver up to 624K successful docs in a year.
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  • Renesas Electronics Corporation
    Ux Senior Content Strategist
    Renesas Electronics Corporation May 2016 - Dec 2019
    Koto-Ku, Toyosu, Tokyo, Jp
    • Elaborated and executed the consolidation of 3 different websites, experiences, and systems into an integrated Adobe Experience Manager (AEM) website - from ideation to execution.• Launched a B2B / B2C concise web experience within the corporate site (silo), featuring static and dynamic user-specific gated content – eight regions and five languages.• Managed seven direct report content global team members and four developers from two agencies, implementing strategic planning for efficient collaboration and project management. • Leveraged web development expertise and strategic planning skills to ensure successful migration and integration of content into the new platform. • Developed and implemented search engine optimization strategies to improve search engine visibility and optimize content for better organic rankings.ACCOMPLISHMENTS• Created a highly effective solution to consolidate, restructure, and significantly enhance a fragmented user experience across three different digital platforms, including addressing the complexities of global software distribution while ensuring privacy & legal compliance with US Export Control regulations. Renesas consolidated website significantly impacted business operations, vision efficiency, and improved hardware and cloud software distribution.
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  • Beyond
    Ux Sr. Content Strategist
    Beyond Sep 2016 - Oct 2016
    London, England, Gb
    • Elaborated on Google Security Enterprise Applications microsite content strategy to improve target market perception.ACCOMPLISHMENTS• Delivered Google Enterprise Google microsite structure - information architecture, sitemap, and content strategy, improving target market perception of Google Security Solutions.
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  • Epsilon
    Ux Senior Content Strategist (Contractor)
    Epsilon Jan 2016 - May 2016
    Irving, Texas, Us
    • Worked on Microsoft, Hitachi, Chevron, and Ortho projects, requiring extensive client, competition, and user behavior research.• Built personas and wireframes, defined messages, and created user/ page flows to guide and support the content strategy.• Led copy creation, document review, and managed content migration.ACCOMPLISHMENTS• Redesigned Microsoft distributor website - Rackspace, user experience, improving sales conversion, and reducing live touchpoint volume.• Introduced Hitachi IoT business segment by launching an innovative, scalable website foundation with the framework and content structure.• Repurposed Chevron's social media campaign, creating a microsite to increase engagement.• Redesigned Ortho's user experience through 3 sites in 4 languages, translating messages into digestible size for a user-friendly experience and ultimately increasing engagement.
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  • Doremus
    Ux Senior Content Strategist (Contractor)
    Doremus Nov 2015 - Jan 2016
    New York, New York, Us
    • Worked as a consultant for BBDO/Doremus to build website governance guidelines.ACCOMPLISHMENTS• Built Wells Fargo content governance plan after analyzing the digital presence, inventorying & auditing content, and interviewing stakeholders.
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  • Razorfish
    Ux Senior Content Strategist (Contractor)
    Razorfish Jan 2015 - Nov 2015
    New York, Ny, Us
    • Created inventory, gap analysis, taxonomies, metadata frameworks, style guides, and migration & globalization plans across the project lifecycle.• Authored content guidelines and documented content creation and deployment into the Design System. ACCOMPLISHMENTS• Scaled the VISA website down to 27% of its original size, focusing the message content on meeting users' demands.• Led the content team’s contribution to building the Intel IoT design system, earning recognition from upper management.
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  • Minty Fresh Marketing
    International Brand Marketing Research Project Manager (Contractor)
    Minty Fresh Marketing Sep 2014 - Nov 2014
    Boulder, Colorado, Us
    • Communicated, defined, and managed project scope to meet client needs and stay within budget, collaborating directly with internal teams and external contractors to develop, oversee production, and deliver project milestones on time and within budget.• Created and maintained a project schedule, managing dependencies, duration, and required resources to ensure timely and efficient project completion.• Developed and deployed a global email campaign to invite doctors, screen candidates, and schedule interviews for an international qualitative brand research project, ensuring the project achieved its creative, business, and technical objectives.• Managed internal and external expectations for project success, monitored quality standards for all deliverables, and identified and mitigated project risks to ensure overall project success.ACCOMPLISHMENTS• Successfully delivered project milestones on time and within budget.• Effectively managed project scope, schedule, and resources to meet client needs.• Developed and executed a successful global email campaign for an international research project.
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  • Ac Transit
    Marketing Outreach Program Manager (Contractor)
    Ac Transit May 2014 - Aug 2014
    Oakland, Ca, Us
    • Advocated for the Fare Change Program, coordinating among various agencies and establishing relationships with local, state, and federal entities to develop transportation programs.• Analyzed market trends, researched target audiences, and identified marketing strategies, leading to the development and execution of comprehensive outreach and marketing campaigns, including promotional and educational efforts.• Organized and participated in events promoting transportation alternatives while managing all communication, outreach, marketing, and public relations activities for the Fare Change Program.• Hired, trained, and supervised brand ambassadors to educate and survey the public and implemented an online survey to collect and analyze program data in real time, optimizing the program based on actionable insights.ACCOMPLISHMENTS• Successfully promoted the Fare Change Program through comprehensive outreach strategies.• Built strong partnerships with multiple agencies and stakeholders.• Enhanced outreach effectiveness through real-time data collection and optimization.
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  • Leapfrog
    Web Producer & Digital Content Manager (Contractor)
    Leapfrog Apr 2013 - Dec 2013
    Emeryville, California, Us
    • Collaborated on the project to consolidate corporate and e-commerce sites, using an Agile database to push new content on the website.• Created online editorial guidelines, maintaining consistency throughout content properties among copywriters while keeping them free to create content for 1,200 products.• Established and implemented templates and processes, optimizing efforts to automate development and legal approval.• Coordinated work of six full-time and two freelance copywriters by creating detailed content briefs offering clear direction.ACCOMPLISHMENTS• Consolidated Leapfrog corporate and e-commerce sites - over 1,200 right-reserved products, created templates, and implemented content processes.
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  • Google
    Language Specialist & Speech Data Evaluator (Contractor)
    Google Jul 2013 - Nov 2013
    Mountain View, Ca, Us
    • Worked on the Google Nexus voice command project concept and implementation.• Collaborated on developing the Portuguese version of Google Voice, one of two pilot language markets selected by Google.• Translated and localized popular search terms into speaking versions, adapting queries to regional culture, including slang.• Evaluated and labeled text data, generated test query sets, and edited script sentences and linguistic rules for Portuguese speech, applying natural language processing methodologies.ACCOMPLISHMENTS• Spearheaded the Portuguese translation and localization process for Google's phone voice command.• Successfully delivered the Portuguese version of the voice command, enabling accurate understanding and prompt responses to user commands, including teen lingo/slang - part of the target audience.
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  • Apple/Moravia
    Portuguese Linguistic Specialist (Contractor)
    Apple/Moravia Jan 2013 - Apr 2013
    Cupertino, California, Us
    • Evaluated and edited machine-translated demand generation email communications for the Brazilian consumer market user needs.• Provided Portuguese linguistic analyses for the Engineering team, leveraging machine learning tools and algorithms to ensure asset files were suitable for localization and seamless integration.
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  • Lattice Technology, Inc.
    Marketing Manager
    Lattice Technology, Inc. Sep 2010 - Jul 2012
    Westminster, Co, Us
    • Created, designed and launched new company website to better address target market. From the concept, content strategy, information architecture, wireframes, template pages, coding, publishing and launching.• Elaborated and built AB tests to drive fundamental improvements to the site experience.• Planned and executed strategies based on analyzed collected data to increase web presence and improve budget utilization, maximizing website traffic and increasing brand recognition.• Implemented marketing automation tools (Marketo & Hubspot) and integrated with CRM (Salesforce) to create lead generation/nurturing programs. • Designed, built and maintained “Marketing Dashboard” of key performance indicators to continuously refine and improve lead-generation, make data-driven marketing decisions and to continuously improve campaign effectiveness.• Created and launched the company Blog and Social Media campaigns, and monitored interactions.• Refresh online product branding and redesigned corporate identity.
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  • Extractable
    Web Producer
    Extractable Dec 2009 - Dec 2010
    San Francisco, California, Us
    • Lead the content management publishing project for Riverbed.• Managed content publishing for RedPrairie website working with overseas teams for multiple languages.
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  • R.F. Macdonald Co.
    Marketing Manager
    R.F. Macdonald Co. Jul 2003 - Nov 2009
    Hayward, Ca, Us
    • Consolidated seven office marketing procedures implementing a single marketing plan budget and procedures. Led the execution of company’s corporate identity and branding strategies.• Re-structured the marketing procedures eliminating the brokers and bringing production in-house. In the first year decreased 65% off all marketing expenses. • Implemented a training program to create sales opportunities and increased visibility. It became profitable tool: bringing business & generating profits. Over 500 paid attendees, generating +$250.000 in gross profits by 2008 and increased lead generation by 40%. • The increase in sales leads resulted in 25% new customers.
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  • E-Acumen
    Marketing Manager
    E-Acumen Nov 2001 - Dec 2002
    Developed & implemented detailed marketing & business plans. Created & managed marketing budget. Developed overall media strategy, in US & Europe: press releases, company profiles & press kits. Organized key events, identified speaking engagements & press opportunities consistent with marketing strategy. Planned & coordinated company program of trade shows, seminars, workshops & educational events. Researched & analyzed domestic & international market environments for key issues of basic demand: economic, competitive & other factors affecting opportunity/risk. Generated & published customer success stories. Planned & executed customer promotions. Created & produced customer gifts. Responsible for company Identity maintained & customized corporate graphics & material. Created, organized & executed print communication, advertising/collateral material, online advertising & Web-site content. Designed & managed program to increase company Web-site traffic. Redesigned & maintained site. Coordinated keyword/data feed buys & online ads. Managed outsource relationships with agencies & freelancers. Developed, maintained, tested & implemented direct-mail & contact database strategy in US and Europe. Coordinated lead generation.
  • Mcsi
    Trade-Show & Events Manager
    Mcsi Aug 1998 - Oct 2001
    Managed company trade-shows & events from budgeting, show selection, logistics & booth design to post-show lead tracking. Researched manufacturer co-op fund, arranged marketing actions, tracked reimbursement & gathered feedback. Responsible for marketing database: targeting, creating & assessing direct mail, supported reps & assisted with contact databases. Handled generation, consolidation, assignment & distribution of sales leads, assessed effectiveness & implemented measurement system. Oversaw contests & spiffs program - tracked sales & standings, maintained/audited files, & published updates/totals. Developed marketing strategy to support sales/operations efforts in Western region, utilizing national marketing resources in public relations, events & communications. Created & developed sales collateral material/technical product literature.
  • Philips Engineering Solutions
    Marketing Manager
    Philips Engineering Solutions Feb 1989 - Oct 1996
    Eindhoven, Brabant, Nl
    Responsible for marketing budget, events, advertising agency, house-style usage, public relations, customer service & company reports. Managed internal & external marketing communications. Contracted & coordinated with outsource vendors. Created, developed & distributed printed materials (technical, promotional & periodical), special product packaging and custom-made gifts. Created & adapted European markets to Latin America markets. Maintained mailing list. Organized & supervised trade-shows (COMDEX, INFOCOMM), workshops & seminars, corporate events & shows. Headed business-to-business promotions & contests. Managed planning, budgeting & operations for global trade shows. Optimized all pre-show, on-site & post-show marketing opportunities. Developed & organized promotions/events to leverage sales in Brazil. Coordinated actions & supplied promotional materials nationwide in Brazil. Created & developed special displays, POPs & packaging for several segmented products. Plan, organized and arranged exclusive events such as tennis official tournament, new product launching, launching of new promotional campaigns, sales incentive conventions, corporate holiday parties for distributors/customers.
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Marcia Volpe Skills

Email Marketing Marketing Communications Online Marketing Social Media Marketing E Commerce Advertising Seo Sem Content Management Strategic Planning Digital Marketing Market Planning B2b New Business Development Web Development Web Analytics Integrated Marketing Account Management Web Content Marketing Management Web Design Copywriting Cms Content Strategy Corporate Identity Adobe Creative Suite Google Analytics Website Development Editing Graphic Design Html Website Localization Omniture Ektron Content Management System Content Development Information Architecture Mobile Marketing Budgeting Adobe Experience Manager Invision Jira English Brazilian Portuguese Inventory Analysis Taxonomy Sketcher Zeplin Portuguese Direct Marketing Event Management Trade Shows Promotions Public Relations Writing Customer Relations Indesign Photoshop Illustrator Adobe Fireworks Flash Animation Dreamweaver Adobe Acrobat Wordpress

Marcia Volpe Education Details

  • Stanford University
    Stanford University
    Neuromarketing
  • General Assembly
    General Assembly
    Ux Designer
  • Stanford University
    Stanford University
    User Experience Design For Non-Designers
  • Stanford University
    Stanford University
    Mobile Marketing
  • Stanford University
    Stanford University
    Basics Of Mobile Web Application Development
  • Stanford University
    Stanford University
    Tame Big Data To Drive Big Insight
  • Stanford University
    Stanford University
    Presenting In English
  • University Of California, Berkeley
    University Of California, Berkeley
    Strategic Marketing 2.0 - Social Media
  • University Of California, Berkeley
    University Of California, Berkeley
    Marketing Certificate
  • Faap - Fundação Armando Alvares Penteado
    Faap - Fundação Armando Alvares Penteado
    Advertising & Marketing
  • Panamericana . Escola De Arte E Design
    Panamericana . Escola De Arte E Design
    Graphic Design
  • Colegio Pre-Medico
    Colegio Pre-Medico

Frequently Asked Questions about Marcia Volpe

What company does Marcia Volpe work for?

Marcia Volpe works for Amazon

What is Marcia Volpe's role at the current company?

Marcia Volpe's current role is Content Strategist.

What is Marcia Volpe's email address?

Marcia Volpe's email address is ma****@****ail.com

What is Marcia Volpe's direct phone number?

Marcia Volpe's direct phone number is (408) 588*****

What schools did Marcia Volpe attend?

Marcia Volpe attended Stanford University, General Assembly, Stanford University, Stanford University, Stanford University, Stanford University, Stanford University, University Of California, Berkeley, University Of California, Berkeley, Faap - Fundação Armando Alvares Penteado, Panamericana . Escola De Arte E Design, Colegio Pre-Medico.

What are some of Marcia Volpe's interests?

Marcia Volpe has interest in Christianity, Electronics, Home Improvement, Family Values, Travel.

What skills is Marcia Volpe known for?

Marcia Volpe has skills like Email Marketing, Marketing Communications, Online Marketing, Social Media Marketing, E Commerce, Advertising, Seo, Sem, Content Management, Strategic Planning, Digital Marketing, Market Planning.

Who are Marcia Volpe's colleagues?

Marcia Volpe's colleagues are Saneena Begam, Kevin Smith, Michael Martin, Drogon Ghost, Reinaldo Russo, Pooja Sonje, Papa Diop.

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