Marcia Xing Email & Phone Number

Boca Raton, Fl, Us

Boca Raton, Fl

• Analyzed large scale of data across ADT’s 6,000,000 customer base to explore customer retention factors• Efficiently performed data extraction, cleansing and normalization of data inconsistencies in Oracle data environment• Integrated from various sources and delivered well-structured DataMart to support team’s analytical needs, established and maintained automations• Designed and provided reporting to various levels and functions in the organization on customer attrition and… Show more • Analyzed large scale of data across ADT’s 6,000,000 customer base to explore customer retention factors• Efficiently performed data extraction, cleansing and normalization of data inconsistencies in Oracle data environment• Integrated from various sources and delivered well-structured DataMart to support team’s analytical needs, established and maintained automations• Designed and provided reporting to various levels and functions in the organization on customer attrition and channel performance • Supported campaigns in defining target customer base, identifying control group and measured performance to evaluate effectiveness in meeting business goals Show less

Boca Raton, Florida

• Reviewed primary & secondary market, customer & competitive research. Synthesized disparate data sources to uncover deep customer needs and motivations. • Performed analysis and exploration of marketing performance related to promotional campaigns and marketing communications programs.• Created “Customer Insight” presentations and summaries to inform and guide the development of Marketing & Creative briefs.• Designed and developed report with Geospatial data using Tableau

• Supported decision making on grants’ financial conditions and established monthly reports by preforming financial analysis. Researched and analyzed monthly variance using advance Excel feature.• Collected data and provided monthly program budgeting analysis and forecasting reports to maintain expenditure controls and manage personnel expenses for grants’ funding. • Integrated analysis on market pricing to determine cost savings and procurement needs.• Maintained and updated… Show more • Supported decision making on grants’ financial conditions and established monthly reports by preforming financial analysis. Researched and analyzed monthly variance using advance Excel feature.• Collected data and provided monthly program budgeting analysis and forecasting reports to maintain expenditure controls and manage personnel expenses for grants’ funding. • Integrated analysis on market pricing to determine cost savings and procurement needs.• Maintained and updated SharePoint website for Finance team. Show less

• Improved effectiveness of invoice closing system to reduce time spent in Account Payable closing process. • Coordinated with cross-functional teams and negotiated with vendors in purchasing and distribution of emergency supplies and commodities goods to help affected areas in recovery from Hurricane Sandy. • Implemented new procurement employee on-boarding training that covered system use, policies and procedures.

Master'S Degree, Business Analytics And Project Management

Activities and Societies: • VP of Marketing at MSBAPM program • Editor of the monthly Newsletter • Survival Analysis using SAS •.

Bba, Business Management & Analytics

Activities and Societies: • Co-founder, Korean Student Organization “SIMILE” • Activities Director, Chinese Students and Scholars.