I am an event producer with over 20 years of experience in planning, organizing, and executing events of various types and sizes, from corporate and cultural events to concerts and festivals. I have a background in Graphic Design and a passion for marketing and communication, which enables me to create innovative, creative, and efficient solutions for the challenges and opportunities in the event industry.Currently, I work as a freelancer, where I am responsible for leading Brand Experience projects and event production. My main responsibilities include project management, event planning and operation, procurement and budget management, and leading multidisciplinary teams. Additionally, I work with prominent brands such as Coca-Cola, TIM, and Natura, always striving to deliver results that exceed expectations, reflect clients' values and goals, and generate a positive impact on society.▪ Specialized in strategic project management.▪ Strong drive for innovation and challenging the market status quo with a focus on brand positioning, experience, and innovation.▪ Strategic management of event production projects involving brainstorming, project planning, project costing, production, delivery, budget reporting, and key performance indicators (OKRs and KPIs) control.▪ Management of internal multidisciplinary teams and external partners with a focus on motivating and developing professionals through reorganizations during "Business As Usual".▪ Operational leadership of internal processes, people, and diversified projects in high-pressure environments.▪ Contract management with stakeholders from various areas (artists, scenography, architecture, digital/commercial partners, photographers...).▪ Negotiation with national and international suppliers focusing on quality screening, development of new technologies, and establishing close partnerships.▪ Budget management focusing on cost reduction strategies and preparing seven-digit reports.▪ Conducting evaluations during and after events and presenting reports containing results and key indicators to highlight performance and impacts achieved.▪ Logistics management (execution of event setup and teardown).Notable Projects:▪ Launch of the Olympic brand RIO 2016 - https://www.coroflot.com/marcicano/RIO-2016-OLIMPIADAS▪ TIM Verão - https://www.coroflot.com/marcicano/TIM-Ver%C3%A3o▪ Coca Cola POP Rio 2016 - https://www.coroflot.com/marcicano/Coca-Cola-POP-Rio-2016