-Independently crafting strong digital/social strategies on behalf of clients in the healthcare, consumer, and financial/professional services sectors with demonstrated success-Developing content, personalization and acquisition/retention strategies-Working closely with account service, research, and creative to manage complex digital/social programs-Utilizing skills in digital outreach, advocacy and association relations, website content and development, organic social and community management, and paid media (concept, placement, analytics) to meet and exceed metrics-Experience developing KPI's and working with analytics team to ensure goals are being met-Managing direct reports-Leading the client relationship(s) on all things digital-Key member of the new business pitch team, developing social/digital programs to support larger PR campaigns and clients' 360 degree communication objectives; experience in presentations and public speaking

-Worked as a hybrid SAE / Digital Social Strategist for the firm's Health practice-Served as an organic/paid social media lead across agency accounts-Collaborated with internal and external stakeholders to shape holistic digital/social programs and developed strategies to accompany traditional PR campaigns-Partnered with functional area-experts both inside and outside the firm in support of fully-integrated public relations campaigns-Managed direct reports

-Conceptualized, wrote, and worked with a vendor to create three videos with a celebrity face of the campaign in support of an upcoming FDA approval-Brought digital expertise to a traditional Disease State Awareness (DSA) campaign, successfully upselling the agency's capabilities and securing approval to create videos that are still garnering millions of views today-Client-facing account lead, managing for healthcare and pharmaceutical accounts in women's health and rare diseases-Driving timely project execution and leading the team through tight deadlines-Developing client marketing and public relations strategies and executing tactics-Collaborating with internal and external stakeholders around tactics' approach and execution-Partnering with functional area-experts within the agency in support of integrated public relations campaigns-Managing direct reports

-Healthcare public relations and communications account management-Conducted media monitoring, compiled coverage reports, wrote press releases and media kit materials -Developed organic content calendars, editorial calendars

-Worked in a team to develop a unique strategy for each client, encompassing platform creation, content development, graphic messaging, email marketing and online advertising.-Crafted unique content, keeping in mind data-driven audience targeting (Facebook and Google AdWords). Complete social media management.-Grassroots and issue advocacy, brand awareness, crisis communications - corporate & non-profit-Client-facing project management in a B2B context

-Chosen from a pool of 80 to compete among 70+ colleges/universities nationwide in a case study competition. -Researched, planned, implemented and evaluated a comprehensive PR campaign for a national client.

-Authored feature news stories appearing in monthly print publications and the official USC website-Wrote press releases on university news and leading research studies-Assisted the social media team in Facebook, Twitter and Instagram campaigns

-Worked on a team of 15 to increase readership for the student-run University of South Carolina magazine, "Garnet & Black"-Promoted events sponsored by "Garnet & Black" around Columbia, SC

-Colloborated with the Radio Endorsements team dealing primarily with national cable providers-Created Excel documents highlighting spot time analysis -Analyzed effectiveness of radio campaigns

Created and planned events for a residence hall of 500 students. -Academic programs collaborating with University of South Carolina professors -Physical programs collaborating with fitness instructors and group exercise classes -Social programs dealing with sexual health and wellness-Personally supervised a hall of 40 students and assisted residents with professional and personal issues they may have had

-Aided in office productivity using Microsoft Excel and importing invoices into Quickbooks Pro-Operated a multiline telephone system-Assisted office manager with any and all daily small business tasks