Marcie Allen

Marcie Allen Email and Phone Number

President of Marcie Allen Consulting (MAC) @ Marcie Allen Consulting
Marcie Allen's Location
Hermosa Beach, California, United States, United States
About Marcie Allen

Marcie Allen is not just any strategic branding expert - she is an industry powerhouse with 30 years of experience in entertainment and music. Her unparalleled ability to create game-changing partnerships has helped shape the industry and redefine what it means to be a marketer. With her extensive network, Marcie was able to forge legendary partnerships and events including AT&T + John Mayer, Citi + Billy Joel,  Samsung + Keith Urban, Peso Pluma + Sony Audio, Grace Bowers + Mercedes, Hollister + Khalid, Citi + Rolling Stones, Microsoft + Katy Perry, Jeep + Tim McGraw & Faith Hill, Verizon + John Legend, Mercedes Benz Stadium + Garth Brooks, and ATL Live  + Mercedes Benz Stadium with Luke Combs, Blake Shelton, Brothers Osborne, Eric Church, Sam Hunt, Keith Urban and more. But Marcie's success and expertise are not just recognized by the industry - they have been honored with numerous awards and accolades. She has been nominated as a finalist for Billboard's "Concert Marketing and Promotion Award" 15 times, winning 8 times, and was named to Billboard's "Women in Music" list (2010-2022). She has also been included in Billboard's "Power 100" list (2018) and its "Branding Power Players" list (2016-2019) and was named a "Master of Branding" (2019).  In 2019, she was honored at the Louise Scruggs Memorial Forum at The Country Music Hall of Fame. As an industry insider, Marcie has served on the board for The Country Music Association (CMA's), Barclays Center (Brooklyn), Musicians on Call, Harpeth Hall School, Berklee College of Music, and the jury for the Cannes Lions Entertainment Music and Clio Music Awards. Marcie has been named to Variety's "Power of Women: New York Impact List" (2015 + 2018) representing the most powerful women in entertainment. She is passionate about paving the way for the next generation of brand marketers at NYU Steinhardt, where she has been an adjunct professor for the past 12 years. In 2004, Marcie founded MAC Presents, which grew to be one of the top music experiential agencies in the country for almost 20 years before closing during the pandemic. In addition to her long career in marketing, Marcie is co-owner, with her husband Derek, of AB Hillsboro Village, a live music and event venue in Nashville. With her impressive track record, it's clear that Marcie Allen is not just a consultant - she is a force to be reckoned with. Her new consultancy, Marcie Allen Consulting, is made up of like-minded industry experts who focus heavily on marketing innovation and strategic partnerships..

Marcie Allen's Current Company Details
Marcie Allen Consulting

Marcie Allen Consulting

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President of Marcie Allen Consulting (MAC)
Marcie Allen Work Experience Details
  • Marcie Allen Consulting
    President
    Marcie Allen Consulting Jan 2021 - Present
    Nashville, Tn, Us
    Consultant
  • Ab Hillsboro Village
    Co-Owner
    Ab Hillsboro Village 2019 - Present
    Live Music + Event Venue (250 CAP)
  • Nyu Steinhardt School Of Culture, Education, And Human Development
    Adjunct Professor
    Nyu Steinhardt School Of Culture, Education, And Human Development Jan 2013 - Present
    New York, Ny, Us
    Adjunct Professor/Strategic Music and Branding
  • Mac Presents
    President
    Mac Presents Jan 2004 - May 2020
    Nashville, Tn, Us
    Culture Agency
  • Creative Artists Agency
    Agent
    Creative Artists Agency 2006 - 2007
    Los Angeles, Ca, Us
    Created Music Sponsorship Dept in Nashville
  • Mad Booking & Events
    President
    Mad Booking & Events 1999 - 2004
    Event Marketing Agency and owner of On the Bricks and Dancin' in the District music festivals
  • William Morris Endeavor
    Assistant
    William Morris Endeavor 1997 - 1998
    Beverly Hills, Ca, Us
    Talent Agency
  • Live Nation
    Director Of Marketing (Cellar Door Concerts)
    Live Nation 1995 - 1997
    Beverly Hills, California, Us
    Concert Promoter

Marcie Allen Skills

Sponsorship Music Industry Event Planning Music Social Media Entertainment Marketing Social Media Marketing Event Management Digital Strategy Digital Media Marketing Strategy Festivals Publicity Corporate Events Live Events Video Production Talent Booking Brand Development Social Networking Television Entrepreneurship Advertising Talent Management Leadership New Media Digital Marketing Concerts Strategic Partnerships Corporate Branding Marketing Management Press Releases Fashion Online Marketing Brand Management Production Managment Music Licensing Sponsorship Sales Fashion Shows Mobile Marketing Band Corporate Sponsorships Sponsorship Strategy Event Marketing Production Management Sponsorship Management Sponsorship Negotiations Social Media Relations Talent Selection Fashion Marketing

Marcie Allen Education Details

  • Rhodes College
    Rhodes College
    History
  • University Of Oxford
    University Of Oxford
    European History
  • Harpeth Hall School
    Harpeth Hall School

Frequently Asked Questions about Marcie Allen

What company does Marcie Allen work for?

Marcie Allen works for Marcie Allen Consulting

What is Marcie Allen's role at the current company?

Marcie Allen's current role is President of Marcie Allen Consulting (MAC).

What is Marcie Allen's email address?

Marcie Allen's email address is ma****@****nts.com

What is Marcie Allen's direct phone number?

Marcie Allen's direct phone number is +164634*****

What schools did Marcie Allen attend?

Marcie Allen attended Rhodes College, University Of Oxford, Harpeth Hall School.

What skills is Marcie Allen known for?

Marcie Allen has skills like Sponsorship, Music Industry, Event Planning, Music, Social Media, Entertainment, Marketing, Social Media Marketing, Event Management, Digital Strategy, Digital Media, Marketing Strategy.

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