Business solutions subsidiary, 2014-2020Audited enterprise communications for 30 shared services including HR, Finance and Supply Chain for continuous improvementDeveloped a new communication program for shared services organization which provided 30 services including HR operations, Finance and Supply Chain to 140,000 associates serving 32 million patients in 23 statesCollaborated on an internal enterprise reputation campaign for ERP deploymentCreated internal communications program for the shared services subsidiary including direct email, intranet, newsletters and live eventsServed as communications lead to the Project Management Office, advising and delivering content for numerous change initiatives including software upgrades and technology deploymentsAdvised senior leadership teams on change communications including the adoption of intelligent automation and machine learning technologiesManaged the executive communicationsBuilt video production capability at the subsidiaryProduced newsletters, emails, executive messages, articles, video, memos, special reports, key messagingLed team of two, managed team budget and vendors. Ascension’s Agilify brand launch, 2014-2016Led go-to-market brand launch activities for B2B automation spin-off; aligned strategies to soft launch and hard launch goals, including tactics to support sales, customer experience and associate experienceProduced product sales sheets, case studies, videos, leader blogs, thought leadership tools and outputs National Marketing & Communications Team, 2020-2024Led and implemented communications for Ascension Rx and Ascension FinanceWriting, editing and publishing of content including newsletters, articles, emails, memos, playbooks, videos and key messagingPartnered with Human Resources and external partners to implement change initiatives, including the development of playbooks, scripts and memosSupported key functions with monthly newsletter production

I served as the marketing and communications lead for the launch of this Ascension subsidiary.

Led communications strategy in partnership with government relations team to manage key hospital and public health issues, including public data releases, quality improvement and patient safety reportingLaunched a new content management system to achieve digital communications goalsLed executive communications strategies, providing ghost writing, scripting and professional branding for board chairs and team leadersLed proactive and reactive media relations strategies to support Indiana hospitals, including the development of opinion-editorials, press releases, media alerts and media training Aligned strategic communications to membership goals, served as the senior writer/editor leading all member communications programs and toolsLed branding initiatives to support organizational goals including a name and logo changeAdapted sales and marketing materials for 300 percent increase in educational eventsPlanned and led go-to-market brand launch of the Indiana Patient Safety CenterLed team, managed budget and managed vendor relationships