Marcie P. Email & Phone Number

Los Angeles

Greater Los Angeles Area

Amplify social impact initiatives through marketing communications for nonprofits and foundations dedicated to develop economically empowered communities. Cultivate new business opportunities for a team of independent BIPOC contractors. Offer a unique approach to connect content creators with nonprofits and charity-driven foundations, allowing these organizations to benefit from full-service campaigns that otherwise would be out of budget reach.• Lead $150K annual marketing communications social impact campaign for the City of Los Angeles, LA. Housing & Community Investment Department, Koreatown Youth & Community Center, and Free Tax Prep Los Angeles, an initiative endorsed by Mayor Garcetti.• Southern California marketing communications consultant for Citi Community Relation’s economic empowerment and community development initiatives including Portrait of Los Angeles, Center for Financial Empowerment, OneLA, and other community development initiatives. Lead, and manage all aspects of public relations, marketing communications, and stakeholder partnership engagement.• Led and managed brand sponsorship marketing for United Way Greater Los Angeles 2017 Home Walk, an event averaging 10K participants and $1MM in fundraising; worked cross- functionally to lead Development, Community Impact and Donor Relations to achieve $500K internal team fundraising goal; led integrated marketing event activations for partnerships with the Los Angeles Rams and AECOM ($300K-$500K sponsor range).

Santa Monica

Led all aspects of regional office operations within a national PR agency network of six offices. Oversee Consumer and Hispanic Practice divisions to lead new business development. Collaborated with SVP peers across agency network (Orange County, San Francisco, Chicago, Dallas, New York) to integrate staffing resources, secure incremental office revenue, and upsell specialty practice areas.• Reversed business loss with a new business gain of $300K within 90-days of hire on a national consumer account.• Led, drove, and influenced estimated $500K in new business development for the Consumer and Hispanic practice divisions.• Managed a staff 12 (Account Managers to Vice Presidents) to oversee account team training, client service delivery, professional development, and general office administration / account billing.• Coached and mentored Vice President and Directors to evolve new business processes to secure more wins.• Implemented practices to build a team culture with lunch and learns, guest speakers, growth assignments and activities.• Oversaw implementation and execution of national client campaigns and special projects including WSS, Montejo Beer, Scotts Miracle-Gro, Calbee Global Harvest Snaps, and Awesomeness TV.

Universal City

Oversaw and managed PR Department. Worked with the support of the Senior Vice President, Human Resources, and Finance Department to cultivate a high-performing team. Served as internal and external crisis communications lead for Universal Studios and CityWalk.• Managed $800K annual budget with a five-person team and two PR agencies (traditional and digital media).• Developed cross-functional relationships and allies in Corporate Communications, Film, Television and Theme Park Operations to amplify and scale PR programs for Universal Studios, CityWalk, Grinchmas, Halloween Horror Nights.• Co-led strategy to launch first-ever Latin-themed Halloween Horror Nights attraction, El Cucuy. Negotiated contract with Danny Trejo’s management and co-led creative services on all cultural aspects of voiceover development prior to launch.• Oversaw and managed tourism trade show communications to announce Despicable Me, Simpsons expansion, and Harry Potter.

Bachelor Of Arts - Ba

Master Of Science - Ms