Senior Account Executive, Public Relations, Social Media & Content
Madison, Wisconsin
- Generated ideas and contributed to building annual marketing plans for clients of varying sizes- Strategized media relations programs, influencer marketing campaigns and content marketing programs- Built relationships with key clients- Reviewed work, such as editorial calendars, social media copy, blog posts, newsletter articles and press releases, created by other team members- Managed junior members of the team, helping them to develop their skills and ensure projects were completed on time and with excellence