- Responsible for 2 biggest Animex brands: Berlinki & Morliny and 4 product categories – growing top & bottom-line- Managed NPD projects (from insight to product) and ATL & BTL communication development (local creation)- Refreshed Berlinki positioning (reflected in portfolio, packaging & 360 communication) to better address consumer needs & market trends resulting in shares, volume, profit growth & postivie image change- Developed new positioning for Morliny Brand – including new design & communication strategy- Optimized sausages portfolio (25% skus less) to improve cost effectiveness, increase capacity & sales focus on higher margin products- Developed 360 marketing campaign for Morliny sausages to overcome seasonality „Misja DOM” – campaing won Silver EFFIE 2020- Managed and developed team of 4 direct reports

- Additionally, temporarily assigned as Head of Activation Marketing in Czech Republic and Slovakia responsible for all categories & areas (marketing, media, influencing)- Managed & developed team of 3 direct reports (Senior Managers) and 11 reports in total- Simplified processes & cooperation between Activation Team, Trade Marketing & Hub in Poland

- Appointed Marketing Manager in the newly created marketing hub (7 countries), responsible for freshly acquired category – hair colour & styling- Recruited, managed & developed team of 3 direct reports (from Specialist to Senior Manager)- Owned category P&L with focus on driving top-line and bottom-line growth- Challenged global teams, based on local researches, to provide relevant brands & portfolio to address market gaps & consumer needs-Developed and implemented new younger consumers recruitment strategy for styling - resulted in awareness growth in the group

- Promoted for reversing negative trend in make-up category in traditional trade with positive impact on P&L by setting new channel strategy (based on customers’ segmentation)- Same scope as Trade Marketing Manager

- Managed and developed team of 4 direct reports (Trade Marketing Specialists)- Led new brand take-over from distributor form sales perspective (setup new processes, implement Coty way of working, train & educate sales)- Developed channel strategies (assortment, promotions, distribution) and secured implementation to grow value, profit and share of Coty make-up- Created trade marketing plans & tailor-made customer activations for all channels- Managed trade marketing budgets

Role: Senior Brand Manager reporting to Marketing DirectorSame responsibilities as previously.

Role: Brand Manager reporting to Marketing DirectorResponsibilities:- Grow value, profit and share of Coty fragrance brands in Poland- Develop business strategy (P&L, portfolio management, pricing & promo policy) and secure implementation - Adapt global brand strategies to local environment- Develop an effective execution of all annual brand plans and marketing projects in accordance with brand strategies and business plan activities - Lead cross-functional team responsible for creation & profitability of crucial activity for Central & Eastern Europe (Xmas project)- Supervise new product & brand launches in most efficient way- Manage marketing budgets for all fragrance brands- Manage & develop team of 3 direct reports (Junior Brand Manager, Marketing Specialist and Marketing Assistant)Personal achievements:Significantly grow profitability of Xmas program

Role: Junior Brand Manager on adidas - reporting to Marketing Manager Responsibilities:- Manage adidas performance categories (antiperspirants, shower gels) including responsibility for assortment, P&L, pricing & promo strategies- Manage the process of new products’ launches - Execute global ATL campaigns and translate them into local BTL activations- Monitor and analyze the performance of dedicated categories through market analysis and financial reports- Lead market research projects, identify consumer needs & market trends- Manage and track marketing budgetPersonal achievements:Reversed declining trend of adidas antiperspirants via change of promotional strategy & perfect execution of new launch

Role: Junior Product Manager on NESCAFÉ Dolce Gusto – reporting to Marketing ManagerResponsibilities:- Conduct market analysis & consumer research preceding launch of the brand on Polish market to define target group & price positioning- Support Marketing Manager in creating business strategy - Develop, plan & execute nationwide BTL activities- Coordinate promotional plans of two independent sales departments (Nestlé & Groupe SEB) to maximize efficiency of NESCAFÉ Dolce Gusto support- Plan demand (both machines & capsules) on regular basis- Create POS materials- Manage and track marketing budgetPersonal achievements:Exceed targets for daily sales during in-store animations via introduction of new & effective training & motivation program for hostesses