Marcin Madej Email & Phone Number

Warszawa

Warszawa, Woj. Mazowieckie, Polska

- Directing the digital subscription department and overseeing its operations - Driving sales performance and implementing strategies to achieve revenue targets - Analyzing engagement and retention metrics to optimize subscriber satisfaction and loyalty - Developing and executing pricing and offering strategies to maximize subscription growth - Recruiting, training, and mentoring a high-performing team of subscription specialists - Collaborating with the marketing team to align sales communication and promotional activities - Working closely with cross-functional departments to ensure a subscription-centric approach throughout the company - Continuously monitoring market trends and competition to identify opportunities for growth and innovation - Implementing data-driven insights and utilizing analytics tools to inform decision-making - Managing partnerships and collaborations with external vendors or platforms to enhance digital subscription offerings

Warszawa, Woj. Mazowieckie, Polska

- Development and execution of growth strategies for the wyborcza.pl website group, including marketing campaigns and special projects to increase website traffic.- Management of the internet marketing team, setting goals and overseeing their achievement, as well as budget management for online promotion activities.- Collaboration with the SEO and Social Media departments to drive website development, engage subscribers, and acquire new users.- Support for digital subscription sales, including subscriber acquisition efforts and promotion of the print edition through targeted online campaigns.- Collaboration with agencies, designers, and web developers in website rebranding, thematic campaigns, and native advertising.

Warszawa, Woj. Mazowieckie, Polska

- Development of the website strategy for www.dziennikprzedsiebiorcy.pl. - Launch of a new B2B website in the market, including negotiations with subcontractors and ensuring quality and timely project delivery. - Implementation of traffic monetization models and e-commerce initiatives. - Collaboration with website partners to acquire content and foster strategic partnerships. Implementation of promotional activities to increase website traffic.

- Project and implementation of a CMS-based website- Administration of the agency's website- Designing branding and advertising materials for agency clients (BTL - leaflets, brochures, catalogs, newsletters, press ads, reports, handbooks, exhibition stands, and digital - websites, applications, banners, landing pages, mailings)- Negotiating and establishing partnerships with media houses- Collaboration with interactive agencies and social media- Creation and execution of advertising campaigns (internet, press), reporting on results, preparation of summaries and statistics

Warszawa, Woj. Mazowieckie, Polska

-Development and implementation of marketing strategies for promotions and special additions-Coordination of online promotional activities, including email marketing-Analysis of statistics and reporting on online promotional efforts-Collaboration with media houses and interactive agencies-Planning and execution of online campaigns for special additions

Warszawa, Woj. Mazowieckie, Polska

- Development of marketing plans for special additions released by Rzeczpospolita and Parkiet newspapers- Collaboration with advertising agencies on promotional and brand image initiatives for Rzeczpospolita newspaper- Approval and oversight of advertising projects for Rzeczpospolita and Parkiet newspapers- Planning and monitoring of promotional and marketing activities online- Support to the graphic department of Rzeczpospolita newspaper in designing self-promotional advertisements- Collaboration in organizing conferences and events by Rzeczpospolita newspaper

Master Of Business Administration - Mba, Digital Transformation

Master Of Science (M.Sc.), Zarządzanie Inżynierskie