Area of specialization: managing a separate part of the business (licenses, private label- international markets), export marketingMain tasks, responsibilities, and scope of duties within Private Labels and Licenses:• Development and implementation of a long-term strategy for the Private Label and licensed product offerings.• Construction and implementation of dedicated internal processes and procedures, market policy, RTM (Route to Market), terms and conditions policy, as well as pricing and promotional policy.• Development and execution of annual sales plans (> 100 million PLN).• Construction and execution of the sales and marketing budget (>15 million PLN).• Development and implementation of a model and directions for collaboration with key partners.• Negotiation of trade agreements with Polish and international retail chains and distributors.• Building and managing the sales team and indirectly a cross-functional team supporting project implementation within the portfolio (32 people).• Responsibility for planning and implementing a dedicated P&L (Profit and Loss)Main tasks, responsibilities, and scope of duties within Export Marketing:• Building and executing a long-term marketing strategy for brands and product categories.• Preparation and implementation of a medium-term product offering development strategy for selected markets.• Recommending short and medium-term marketing activity plans (communication and NPD - New Product Development).• Operational management of the marketing team assigned to the export department.• Budget management for marketing activities (> 4 million PLN).

Area of specialization: Managing a separate part of the business (under a new product category)Main tasks, duties and responsibilities:• Development, implementation, and execution of a long-term strategy for the ice cream category.• Responsibility for building the product portfolio, pricing positioning, and communication plan.• Development and implementation of the Route to Market (RTM) model.• Building and implementing annual sales plans (>50 million PLN).• Construction and execution of the annual sales and marketing budget (>10 million PLN).• Development and implementation of market policy, terms and conditions policy, and pricing-promotional policy.• Negotiations with key retail chains and distributors.• Direct management of a multi-level sales and trade marketing structure (>20 people).• Operational management of a cross-functional, matrix-organized team assigned to the category (12 people).

Area of specialization: Management of a dedicated sales channelResponsibilities:• Managing the team servicing retail chains in the TT (Traditional Trade) & selected NKA channels.• Creating a sales channel development strategy in terms of sales, trade marketing, logistics, and finance.• Preparation and responsibility for achieving sales goals exceeding 350 million PLN annually.• Creating and implementing an annual sales budget of over 35 million PLN.• Managing a 10-person team of sales managers responsible for chains covering 112 retail chains.• Negotiating trade contracts with key clients

Area of specialization: Management of structures responsible for execution in a geographically defined areaResponsibilities:• Responsible for the sale and distribution of Cadbury and Wedel products in 1/4 of the country's territory in all sales channels• Enforcing commercial contracts in modern trade stores• Negotiating commercial terms with regional retail chains and distributors• Organizing and coordinating the work of a 7-person team of Regional Sales Managers and over 70 sales representatives and merchandisers• Conducting training for sales managers and sales representatives as well as managers and staff of cooperating stores• Supervising the execution of campaigns and promotional activities.

Responsibilities:• Responsible for management and sales development in the region (1/2 Polish)• Coordinating the work of a subordinate team (from 8 to 12 chain management managers)• Managing budgets in the amount of more than PLN 3 million annually• Conducting trainings for sales managers as well as managers and staff of cooperating chains and stores (WELLA, OLAY)• Supervising the execution of campaigns and promotional activities

Responsibilities: Organization and coordination of work of a 6-person team of regional sales managers for chains (JKAM) with 50 customers (chains, wholesalers)• Direct and indirect negotiation of trade terms and promotional activity plans and support in their enforcement• Creating and implementing an annual budget of up to PLN 2.5m• Control over the execution of campaigns and promotional activities