Experienced brand marketer with over 20 y. experience in brand marketing and marketing communications, working both on the agency and client side, across eCommerce, FMCG, Retail, and Real Estate, delivering tangible results in terms of brand value and sales growth. Authentic team leader, with a creative mind and an entrepreneurial spirit, a hands-on manager, with the capacity to bring others on board and facilitate personal growth, and a marketing craftsman, well acquainted with current sociocultural trends and digital marketing tools, making the best of the resources at hand.Major projects and achievements:› Setting up and running the digital shelf content production services for 2 major global clients: Philips and Bacardi, bringing a substantial increase in e-commerce KPIs across categories and markets› Delivering an innovative experiential ESG campaign for a portfolio of ATRIUM shopping malls, resulting in a customer loyalty increase and collecting 15.000 pieces of second-hand clothing for charity› Managing the marketing function for several major shopping malls in Poland from the early, pre- and post-launch stages, increasing footfall and spending basket to top industry levels (Złote Tarasy, Bonarka, Avenida, Domoteka)› Re-branding of Pudliszki brand, launching new products, implementing promotional campaigns, including an experiential Guinness World Record cooking event and Tomato Soup Festival for H.J. Heinz