Analytical, results-driven, and well-organized manager with a track record of building partnerships with external entities, expertise in data-driven marketing, and proficiency in project management across e-commerce, retail, automotive, embedded insurance and premium service sectors. At Poland's leading relationship marketing agency, Loyalty Point, I conceptualized and prepared for the implementation of a distinctive Customer Experience project for an international brand. While at one of the Poland's top home appliance and consumer electronics retailer, RTV EURO AGD, I established the capability to acquire and enhance customer value through collaboration with external partners, resulting in 10,000 new customers and a 180% conversion rate increase.Responsibilities:- developing and implementing strategies, marketing plans, CX projects and loyalty programmes- Digital & Data-driven Marketing, CRM and commercial actions campaigns management- proficient in fostering business partnerships within the retail industry - sensitive to consumer experiences, shaping omnichannel communication to drive sales results and consumer loyalty- customers acquisition through activation campaigns, and cooperation with external partners- identifying and negotiating new business deals- sales network relationship maintaining- CRM database monetization and enrichment, conversion tests- supporting and motivating a team- planning and managing the budget, target execution, setting sales targets, and follow-up - implementation and maintenance of dedicated software - effectiveness, KPI, and commercial potential analysis