Márcia Espósito Martinez Negreiros Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

São Paulo, Brazil

Head of Clube Giro, a gamification program destined to travelers, and also responsible for the Customer's department, including: Customer Experience (CX), Researches, Marketing Intelligence, CRM, Loyalty, Customer Relationship, Customer Services and additionally Ancillary Revenues for all companies of the JCA Group (Viação Cometa, Auto Viação 1001, Auto Viação Catarinense , Expresso do Sul, Rápido Ribeirão Preto, Buslog and Opção Fretamento e Turismo).

São Paulo, Brazil

Clube giro is a gamified loyalty program made especially for bus passengers and offers several benefits to those who travel through the club's partners.

Trade Marketing is an innovation in the aviation market. The aim is to enhance indirect channels results, through appropriate communications, market development, relationship and incentive campaigns. To manage and measure all these initiatives, there is an exclusive relationship platform for agencies and travel agents, called Club LATAM.

Responsible for the TAM Fidelidade product and marketing, including its strategy, rules, categories, benefits, customer database (CRM), relationship campaigns, budget and TAM Itaucard creditcard.

São Paulo Area, Brazil

- TAM Fidelidade Program (FFP) - responsible for the product (strategy, rules, benefits, developments, operations and budget) and all related communication (about the Program and to the customers), which includes the management of TAM Kids.Other responsibilities done between jan/07 and dez/11: - Responsible for TAM Fidelidade database and the development of a datamart including analytical reports (supported by IT). - Responsible for TAM Itaucard (cobranded credit card) – strategy, benefits and communication. - Direct Marketing Campaigns for all brands (TAM Airlines, TAM Vacations, TAM Executive Aviation, TAM Cargo and Pantanal Airlines). - Development of a platform dedicated to relationship with travel agents (trade)

Planning, implementation and control of direct marketing campaigns for: GM (study of the customer database and opportunities), Club Med (development of a loyalty program to the premium customers), Microsoft (incentive campaigns) and Nestlé (Purina Mais & Mais).

Implementation and control of direct marketing campaigns for: GM (study of the customer database and opportunities), Club Med (development of a loyalty program to the premium customers), Microsoft (incentive campaigns) and Nestlé (Purina Mais & Mais).

Account attendance for Banco Real ABN Amro.

Monitoring and assistance to 14 graduation projects (PGE) and support for one year of "Communication Planning" classes.

Scientist – Basic Proficiency In Customer Experience, Customer Experience

Master Of Business Administration - Mba, Business Administration And Management, General

A Especialização em Gestão de Negócios é uma pós-graduação lato sensu ministrada pela FDC (Fundação Dom Cabral) e tem como objetivo.

Pós-Graduação, Marketing & Communication Management (Eca-Usp)

Bachelor, Advertising And Marketing

Education record

Education record