Taking complex ideas and turning them into intuitive interfaces.Cerebri aims to build tools that simplify the complexity of decision making. A clear and presentable interface is crucial in allowing the end user to use the tool effectively.

Spin Master had gone public just over a quarter ago and needed an online quarterly report. Being a toy company, a simple table and graph wouldn't do. The page required to be unlike a typical financial report. Showcasing all their successful products, the design called for colorful, eye-catching displays full of interactivity and animations.

Researched the feasibility of new features and products based on analytics and extensive user feedback.Built high-fidelity prototypes to quickly validate the proposed solutions.Facilitated usability tests including: test question preparation, test moderation, remote observation, note taking, and generating reports outlining the results of such tests.

Developed a front-end framework consisting of HTML, CSS and JavaScript. The use of the framework by the development team helped to speed up future development and maintain code consistency.Rebuilt the entire UI during the migration of the site from a shared, global platform to a new custom built one.Worked closely with the UX and design team to help establish a style guide, refine the design process, vet UX designs, and develop web pages adhering to high quality standards.Established front-end best practices, ensuring code quality and consistency among the team.Involved in the hiring process in order to find the right people to build the front-end team.

Targeting small to medium size businesses in the London Ontario area.Involved in the entire design and front-end web development process, beginning with client meetings to establish business and design requirements. Through storyboards, wire-frames, and first-draft designs, pin-pointing what the client website needed to accomplish.Further development, maintenance and SEO to help the websites reach the target audience.