Marcio Cabral Email and Phone Number

Main Activities: £220M Business (Specialties, Classics Brands, Branded Generics and Dermatology). Responsible for Trade Business, Bidding and Access Management.

Main Activities: Manage £420M Business (Specialties (IP brands), Classics Brands and Branded Generics / OTC / Wellness / Oral Care / Dermatological). Responsible for three Business Units to implement One Face to Pharmacy, representing GSK Brazil full portfolio. Focused on implementing Pharmacy channel strategies (Wholesalers, Pharmacy Chains and independent Pharmacies) to increase distribution and reach to access new emerging patients and consumers. GSK IMS PPP Oct YTD records a market share of… Show more Main Activities: Manage £420M Business (Specialties (IP brands), Classics Brands and Branded Generics / OTC / Wellness / Oral Care / Dermatological). Responsible for three Business Units to implement One Face to Pharmacy, representing GSK Brazil full portfolio. Focused on implementing Pharmacy channel strategies (Wholesalers, Pharmacy Chains and independent Pharmacies) to increase distribution and reach to access new emerging patients and consumers. GSK IMS PPP Oct YTD records a market share of 4,9%, growing 17,7% against market growth of 15,3%. Show less

Main Activities: £23M Business. Responsable for five countries (Guatemala, Honduras, Costa Rica, Panama, El Salvador and Nicaragua). Strategic Planning administration, provided leadership, development of annual plans. Sales: Managed four Country Sales Managers, clients´ joint business plans and point of purchasing implementation and activation. HR management, employee development and coach; Policy development and documentation; Performance management and improvement systems; Employment and… Show more Main Activities: £23M Business. Responsable for five countries (Guatemala, Honduras, Costa Rica, Panama, El Salvador and Nicaragua). Strategic Planning administration, provided leadership, development of annual plans. Sales: Managed four Country Sales Managers, clients´ joint business plans and point of purchasing implementation and activation. HR management, employee development and coach; Policy development and documentation; Performance management and improvement systems; Employment and compliance to regulatory concerns; Company committee facilitation including planning, production and staff board, including arranging meetings and agendas, attending and minuting meetings; Project management: Liaise with Production Manager to delivery / transport of all products. Marketing: Manage strategies and advertising investment. Financial management: Preparation of annual budget, providing overall financial health of the company. Administrative management: Ensure client and vendor file integrity (documents and analytical information where required). Assist in development of forms and tools to increase company efficiency and risk management. Show less

Main Activities: £65M Business. Double the business in five years. Contributed to the strategic development of the business in sales and dental detailing aligned with corporation and Marketing strategies. Delivered company sales goal being strategic improving the profitability. Managed sales team in accordance with Excellence in sales being innovative. Coach and developed the sales team keeping them highly motivated. Improved sales process using B2B opportunities. Implemented & follow internal… Show more Main Activities: £65M Business. Double the business in five years. Contributed to the strategic development of the business in sales and dental detailing aligned with corporation and Marketing strategies. Delivered company sales goal being strategic improving the profitability. Managed sales team in accordance with Excellence in sales being innovative. Coach and developed the sales team keeping them highly motivated. Improved sales process using B2B opportunities. Implemented & follow internal policies within team, clients and point of purchasing with integrity. Stated and applied High Quality Control Processes in all process and execution. In 2006 was based in Argentina for 9 months to implement commercial strategy to all Latin America countries using Brazil as benchmark. Show less

Main Activities: Developed Marketing strategies for OTC and Oral Care Products (Antacids: Sonrisal, Eno and Andrews / Vitamin: Scott / Antibagism: Niquitin / Analgesic: Sonridor / Dental Care: Sensodyne – Sensitive Teeth / Corega – Denture Fixture / Aquafresh – Paste and Brush; Implemented Marketing activities for successful launch of new products, evolving market segmentation & penetration strategies to achieve targets; provided direction to execute promotions/launches as a part of brand… Show more Main Activities: Developed Marketing strategies for OTC and Oral Care Products (Antacids: Sonrisal, Eno and Andrews / Vitamin: Scott / Antibagism: Niquitin / Analgesic: Sonridor / Dental Care: Sensodyne – Sensitive Teeth / Corega – Denture Fixture / Aquafresh – Paste and Brush; Implemented Marketing activities for successful launch of new products, evolving market segmentation & penetration strategies to achieve targets; provided direction to execute promotions/launches as a part of brand building and market development effort. Conducted competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics. Prepared advertising briefs, evaluated media options & creative strategy and reviewing cost effectiveness developing launch strategy, execution plan and determining ROI as well as managing market survey, testing, pre & post launch promotions for new product launches Monitoring new product launch results and recommending actions for addressing any forecasted variances to volume budget. Understanding overall operations for improvement of existing products with thrust on reducing product cost and based on market trends/requirements. Show less