In addition to my current position at SVP Worldwide, I take over as President of ABRAMACO - an association that brings together companies that provide solutions for the textile and clothing market - to contribute to the market's growth.

Responsible for Singer's operation in Brazil, reporting to Latin America Vice President. It includes the full P&L, the strategy definition (KPIs) & development, sales & marketing function, and leads the other cross-functional areas.

Responsible for BU operation: the business strategy, the P&L, sales operation, product & marketing (including product license contracts), supply and after-sales management.

Responsible for the Kitchen Aid operation in Brazil - in charge of the full P&L, considering business strategy, sales operation, categories & portfolio mix and after-sales support.

Tranisition career step periodSpecialized in Business Planning and Strategy Development. Mainly focused on Sales and Marketing areas plan and execution.

Responsible for sales results and margin contribution. Developing strategy, dealing with main suppliers and sales plans execution (stores, on line and b2b business).

Responsible for categories of CTV, Appliances, Air Conditioning and other:Main results were: Developed and implemented a new sales strategy, considering customer and product mix and reorganization of the internal team, which led to:o Double business unit revenue that managed (CE - Consumer Electronics) from $ 780 million (2008) to $ 1.5 billion, reversing a loss scenario for a positive EBITDA of 5% in just two years;o Complete Go to Market Plan: deep retail study, “cost to serve” analysis to maximize product mix results;o Restructuring CE team, preparing, training and promoting all team members; o Samsung assumed and maintained CTV market leadership;o Enhanced results in all categories, such as: consolidate second place in the market in Home Theater and Digital Cameras overachieving profitability target; Created Trade Marketing team enabling Samsung to take the # 1 position in DAS (Dealer Attitude Survey) in the category of CTV in 2010 for the first time since the company began operations in Brazil. ROI KPI implemented. Chosen as a representative of Samsung Brazil to participate in the "Leadership Course" at Harvard, intended only to potential executives with effective results. Developed and lead the Digital Camera and Air Conditioning (both local production) start up and conducted White Line category planning (product portfolio and volumes) to future plant;  Launched new product categories, such as LED, 3D TV and Smart TV, with responsibility for the marketing launch (Media and Point of Sale). Portfolio (product mix) definition. Prepared the company to serve smaller customers, primarily in the air conditioning segment, based on the hit category. Lead a multifunctional project involving legal, tax, credit and logistics areas. Led and develop exclusive line for Brazil Mini System focused on C / D classes.

 Report to President, Commercial Director and Latin America in a matrix format.  Responsible for sales, liability under all clients, measured by financial results.  Managed transition from film to digital business in Brazil Positioned Kodak as # 1 in sales in Brazil in digital cameras on the market for two years, sustained by traditional business (highly profitable film developing cycle that sustained investment for the new category)  Developed study habits Brazilian consumers with pictures considering: o C/D class: create new conditions for films to support transition to digital technology.o A/B class: to encourage digital photo printing, print deployed in Hypermarkets and deals with the specialized retail;  Define and execute Go to Market Plan, considering all sales channels: indirect (Distributors and Wholesalers), photo retail and Mass Merchandise.

Managed Wal Mart, Carrefour and Pão de Açúcar/Casino accounts.

Responsible for the Makro Wholesaler account in the state of São Paulo and the largest account for P&G in Brazil (Ponto a Ponto Distributor).Broker Project Implementation and Execution.