Creative leader on Verizon, overseeing multiple business platforms.Led campaigns that increased Verizon Small Business Days sales by 12% compared to 2023.Boosted new client acquisitions for Verizon Fios Business by 8% year-over-year.Key Clients: Verizon, Citizens Bank, and pitch projects.

Directed a team of creatives to grow the Vegas TikTok account from 5,000 to 1,000,000 followers in just five months.Worked closely with clients to develop the tone of voice and launch the Vegas Twitter account.Managed creative strategies for the Invesco March Madness campaign, exceeding performance goals by 14%.Key Clients: LVCVA (City of Vegas), Invesco, McCormick, and several pitches, including MLS.

Concepting, writing, and producing campaigns for agencies and direct-to-client across a diverse range of national and international brands. Projects span the consumer sector and the Health and Pharma space, including brands such as Dell, Bradesco Bank, ABBVIE, and Turalio.

Led creative teams across accounts, partnering with the CCO.Successfully launched the Moderna Vaccine campaign (HCP) during COVID-19.Elevated creative output by implementing a fresh creative perspective and developing an internal intranet channel to inspire agency-wide work.Provided mentorship to junior creatives, fostering skill development and team growth.Key Clients: Moderna, Caplyta, Keytruda, Lynparza, Repatha, Vaxelis, Merck Oncology, Ajovy.

Directed the creative team during the merger of DM9 and Sunset agencies, ensuring a smooth transition.Served as the main creative lead for AB InBev’s 2019 campaign, later exported to Latin American markets.Worked directly with OLX clients to increase platform user acquisition by 8%.Played a key role in winning the Rappi account, overseeing creative strategy.Key Clients: AB InBev, Samsung, OLX, Rappi, Vigor.

Directed teams in creating innovative platforms for Samsung, Fiat, Bradesco, and Carrefour.Successfully led pitches that secured Bradesco Bank and Extra Supermarket as clients.Key Clients: Samsung, Fiat, Bradesco Bank, Carrefour, Extra, Jeep, Disney.

Directed creative efforts for Budweiser’s launch in Brazil, driving its market penetration.Collaborated with clients to make Brahma the best-selling beer in Brazil.Led a special agency unit focused on the 2014 World Cup campaigns.Key Clients: Budweiser, Brahma (AB InBev), Itaú Bank, P&G.

Founded and managed the franchise business in Rio de Janeiro, leading a small team to success.Worked directly with partners to launch the business, achieving 32% higher revenue than projected within the first six months.