Responsável por liderar as estratégias de marketing e trade do Grupo Agronelli, englobando planejamento de eventos, gestão de equipe, presença digital e análise mercadológica, com o objetivo de maximizar investimentos e fortalecer o relacionamento com clientes.- Planejamento de Feiras e Eventos: Elaborar e implementar o plano de eventos corporativos para as diferentes unidades do Grupo Agronelli.- Estratégias de Marketing: Definir, comunicar e engajar estratégias mercadológicas alinhadas aos objetivos do grupo, abrangendo canais on e offline.- Liderança de Equipe: Desenvolver e liderar a equipe de marketing e trade, promovendo excelência contínua.- Engajamento de Vendas: Alinhar a força de vendas com os propósitos, valores e metas da empresa, garantindo seu engajamento.- Relacionamento com Clientes: Assegurar a satisfação dos clientes por meio de estratégias de relacionamento eficazes.- Mídia Digital: Gerir a presença nas mídias sociais para refletir os valores e aspirações do Grupo Agronelli.- Gestão Orçamentária: Planejar, executar e gerenciar o orçamento da área de marketing e trade, otimizando investimentos e ROI.- Análise de Mercado: Traçar e analisar o perfil dos clientes para informar decisões estratégicas.- Apoio ao Instituto Agronelli: Contribuir para a visibilidade das ações sociais e capitalizar iniciativas em prol das marcas do Grupo.

As a team leader with 7 direct and 28 indirect collaborators in the Marketing and Trade Marketing departments of the Brazilian branch of The L. S. Starrett Company, I achieved:#Brand Strategy: Developed strategies to promote the brand across Latin America, targeting both distribution and end consumers (B2C) and industries (B2B) in various countries.#Strategic Planning: Actively participated in the company's Latin American Strategic Planning Committee.#Product Launches: Successfully launched over 60 product lines, totaling approximately 1,200 SKUs in Brazil and Latin America, collaborating with advertising agencies for promotional materials.#Sales Campaigns: Mentored campaigns for retailers and sales representatives. In 2022, activated over 900 points of sale with customized campaigns.#Marketing Automation: Led and architected the development of marketing automations, streamlining support for sales representatives and meeting the technological needs of distributors.#Innovative Projects: Spearheaded projects like the Retail Project (resulting in a 16% customer base expansion) and the OfferEasy Project (instant digital offers).#Management of Outsourced Teams: Effectively managed outsourced sales promoters, tripling the activation of point-of-sale displays with advertising materials.#Trade Show Participation: Orchestrated the company's presence at trade shows in Brazil and Germany, with a total of 650m² of booth space.#Sales Conventions: Planned and executed sales conventions bringing together sales representatives from across Latin America.#Career Advancement: Received 7 promotions over 8 years and 4 months, progressing from Telemarketing Operator to Latin America Marketing Manager.My accomplishments reflect a successful track record in team leadership, marketing strategies, product launches, and trade events, showcasing remarkable career progression.

Ongoing sharing of practical knowledge in the field.Creation, correction of group assignments, and bi-monthly evaluations.Generation of knowledge, including guidance for academic research.Encouragement of questions and facilitation in seeking answers.Guidance and facilitation in the production of academic papers.