Responsible for Cash & Carry, Retailers and Drug channels. In charge of main Regional and Global accounts Assaí, Atacadão, Mart Minas, Dom Atacarejo, Bahamas, Dia a Dia, Super Adega, Villefort, LASA, Venancio, Profarma, Casas Guanabara, Zona Sul e Prezunic among other customers accounting for nearly 20% of total company sales revenue. Responsible for business development and profitability (Customer P&L). Leadership of regional sales managers Nationwide and dedicated teams of supply… Show more Responsible for Cash & Carry, Retailers and Drug channels. In charge of main Regional and Global accounts Assaí, Atacadão, Mart Minas, Dom Atacarejo, Bahamas, Dia a Dia, Super Adega, Villefort, LASA, Venancio, Profarma, Casas Guanabara, Zona Sul e Prezunic among other customers accounting for nearly 20% of total company sales revenue. Responsible for business development and profitability (Customer P&L). Leadership of regional sales managers Nationwide and dedicated teams of supply chain, trade marketing and financial planning.Business and strategic planning, development and execution for Carrefour, Dia, Atacadão, Assai, Makro, Giga, Tenda, Roldao, Spani, Ricoy, which customers account for 25% of total company sales revenue. Responsible for business development and profitability (Customer P&L). Leadership of regional sales managers Nationwide and dedicated teams of supply chain, trade marketing and financial planning.Customer P&L responsibility. Leadership of regional sales teams Nationwide and dedicated teams of supply chain, trade marketing and financial planning. Show less

In charge of Multinational and National Key Accounts, Retailers, Cash & Carry, and DistributorsSetting of trading policies, investment planning and re-negotiation of contracts and business plans, setting out new parameters of annual investments and counterparts

Responsible for developing small sized retailer, supermarkets, regional and national key accounts

Setting up strategies for channel sales, mapping opportunities for regional sales, training and evaluating sales teamsAssigned to startup a telemarketing and telesales management area, involving 25 professionals to attend seven sales subsidiaries and 10 000 small- sized business customers in retail, food service and self-service

Elaboration of strategic and tactical plans for clients of different sales channels (distributors, key accounts, retailers and drugstores), with responsibility over profitability of the categories and Trade Promotion investments Definition of criteria for manpower allocation of manpower by cluster.

Business and strategic planning management, development and execution of business plans with P&L responsibility for Key Accounts

Elaboration of strategic and tactical plans for clients of different sales channels (distributors, key accounts, retailers and drugstores), with responsibility over profitability of the categories and Trade Promotion investments. Demand evaluation, sales forecast elaboration and strategic product mix definition by channel and region.Management and strategic direction to the sales team concerning internal and external indicators (sell in, sell out, price, market share, distribution… Show more Elaboration of strategic and tactical plans for clients of different sales channels (distributors, key accounts, retailers and drugstores), with responsibility over profitability of the categories and Trade Promotion investments. Demand evaluation, sales forecast elaboration and strategic product mix definition by channel and region.Management and strategic direction to the sales team concerning internal and external indicators (sell in, sell out, price, market share, distribution, stock in the sales area and product turnover by area and channel) Show less

International experience at Gillette Headquarters in the US, as Sales Director Assistant to the Latin American markets.