Marcio Cantelli Email & Phone Number

Orlando, Fl, Us

Distributed Company (Remote), Us

**PHASE 3:**From February 2024:• Optimizing Product-Led Growth (PLG) strategy and refining customer success processes.• Enhancing platform features to drive user engagement and satisfaction.• Building strategic business partnerships to expand market reach and opportunities.—-**PHASE 2**From January 2021 to January 2024:> Created a clear product roadmap to guide us into the next phase towards our platform vision, leveraging the knowledge and experience gained during this period.• Developed two main MVPs.• Executed a pivot strategy.• Officially launched at the beginning of 2021.• Acquired over 200 business accounts worldwide within the first six months.• Built a small team.• Added new mobile channels to the platform.• Developed hundreds of new features based on clients' feedback.• Gathered valuable user insights, learning what users loved, wanted, and needed.—-**PHASE 1**From October 2018 to December 2020:Main focus: Build a Minimum Viable Product (MVP) by bootstrapping with the lean startup method, leveraging a product-led growth strategy, finding market fit, and surviving a pandemic.

Stockholm, Stockholm County, Se

• Led sales, marketing, product, and customer success for a Brazil-based SMS connectivity provider (TWW).• The company served over 3,000 businesses of all sizes, including many of Brazil's leading enterprises in the banking, retail, and education sectors. TWW was also an official local provider for US and European companies, including Twilio, Plivo, Telnyx, and Vonage.• Drove a 600% increase in text message volume over the last four years, achieving record-breaking growth each year and significantly boosting revenue, which contributed to TWW’s acquisition by Swedish company Sinch in 2019.• Spearheaded the launch of five new products and expanded market reach through strategic partnerships. Led the development of a new inbound sales process, managing everything from marketing metrics, ads, and organic content to equipping the sales team with scripts, follow-up procedures, pricing structures, presentations, and more.• Implemented corporate governance for product management by integrating weekly KPI reviews and Agile methodologies, enhancing decision-making speed and alignment at the board level.• Built and led a new outbound sales team focused on proactive business generation. Introduced corporate governance frameworks for product initiatives, establishing weekly management reviews, sales assessments, and KPI-driven decision-making using Agile methodologies

Entrepreneurship Acceleration Program, Scaling Your Business

Professional Certificate, Ai Product Management Specialization

Professional Certificate, Google Project Management

Professional Certificate, Google Ux Design

Mentorship Program, Sales Academy

Professional Certificate, Agile With Atlassian Jira

Master'S Degree, Consumption Sciences

Professional Certificate, Disney’S Approach To Leadership Excellence

Bachelor'S Degree, Advertising

Associate Degree, Market Research

High School, Design / Technology / Business