Marcio Roberto De Andrade Email & Phone Number

Clermont, Fl, Us

Remote

Emphasis on leadership prowess, strategic acumen, and unwavering commitment to driving digital innovation and excellence across Mexico, South & Central America.• Led Digital Products & Technologies Center of Excellence , spanning 20+ countries.• Developed strategic vision for digital channels (B2B marketplace, B2C e-commerce, s-commerce and tailor made apps).• Established Digital Accelerator for regional acceleration strategies, , aligned with the general business objectives and… Show more Emphasis on leadership prowess, strategic acumen, and unwavering commitment to driving digital innovation and excellence across Mexico, South & Central America.• Led Digital Products & Technologies Center of Excellence , spanning 20+ countries.• Developed strategic vision for digital channels (B2B marketplace, B2C e-commerce, s-commerce and tailor made apps).• Established Digital Accelerator for regional acceleration strategies, , aligned with the general business objectives and product roadmap• Spearheaded creation of AI-based products (INNES, NesGPT), enhancing user experiences.• Architected Nestlé ON for strategic data intelligence and decision-making follow KPIs and OKRs.• Collaborated on Technical Product Strategy to align with market demands.• Delivered digital solutions driving efficiency and scalability across markets.• Orchestrated seamless launch activities for timely market entry.• Advocated and implemented product management best practices.• Led maturation of regional technological ecosystem for innovation.• Utilized data analytics to evaluate and refine strategies for success, market trends and customer feedback to evaluate the effectiveness of established strategies• Directed team of Product Managers, fostering excellence and collaboration.• Management of multiple stakeholders Show less

São Paulo

Emphasis on leadership, strategic thinking, and ability to drive product development aligned with business needs.• Led creation of digital solutions tailored to e-commerce needs.• Balanced cross-functional leadership with team management.• Implemented growth strategies for scalable expansion, taking products from a nascent to maturity.• Leveraged business insights to drive product development.• Built and scaled software platforms for product maturity.• Executed… Show more Emphasis on leadership, strategic thinking, and ability to drive product development aligned with business needs.• Led creation of digital solutions tailored to e-commerce needs.• Balanced cross-functional leadership with team management.• Implemented growth strategies for scalable expansion, taking products from a nascent to maturity.• Leveraged business insights to drive product development.• Built and scaled software platforms for product maturity.• Executed organizational product improvements proactively.• Communicated multifunctionally to influence product roadmap.• Managed team of Product Managers for digital products.• Developed inclusive, high-performance teams through coaching.• Fostered a healthy team environment and stakeholder management. Show less

São Paulo

Emphasis on leadership, strategic planning, digital transformation, project management methodologies, problem-solving, innovation and collaboration• Spearheaded digital strategic planning initiatives across Latin America.• Drove Digital Transformation and fostered a culture of innovation.• Established Digital Hub and Corporate Governance for LatAm operations.• Orchestrated Communication Strategy to enhance digital presence.• Leveraged Digital Analytics for actionable… Show more Emphasis on leadership, strategic planning, digital transformation, project management methodologies, problem-solving, innovation and collaboration• Spearheaded digital strategic planning initiatives across Latin America.• Drove Digital Transformation and fostered a culture of innovation.• Established Digital Hub and Corporate Governance for LatAm operations.• Orchestrated Communication Strategy to enhance digital presence.• Leveraged Digital Analytics for actionable market insights.• Led Itaú Chile as Country Leader, driving strategic planning and job creation.• Directed Itaú Super Apps Squad in Latin America, overseeing app migration and redesign.• Revamped Itaú Super Apps across Latin America with native redesign.• Pioneered Digital Experimentation model for innovative solutions.• Initiated Latam Design System for native component development and reuse.• Specialized in evolving digital channels through strategic projects.• Served as a leader for Latam Digital Platform, supporting international operations and projects.• Proficient in AGILE/SCRUM methodology for efficient project management.• Provided support to bridge gaps in Digital Channels for enhanced performance.• Proposed and facilitated implementation of new digital initiatives.• Collaborated with support areas, fostering regional vision and strategizing for project reuse. Show less

São Paulo

Emphasis on product management, project leadership, strategic planning, and collaboration across various domains in the financial services sector.1. Loyalty Superintendence:- Managed Rewards Program and spearheaded project preparation.- Oversaw Project PMO, analyzing results and generating executive reports.- Crafted campaigns to drive credit card billing growth.2. Digital Business - Credit Card, Real Estate, Vehicles & Insurance:- Led Agile Cell focusing on… Show more Emphasis on product management, project leadership, strategic planning, and collaboration across various domains in the financial services sector.1. Loyalty Superintendence:- Managed Rewards Program and spearheaded project preparation.- Oversaw Project PMO, analyzing results and generating executive reports.- Crafted campaigns to drive credit card billing growth.2. Digital Business - Credit Card, Real Estate, Vehicles & Insurance:- Led Agile Cell focusing on Financial Product Profitability.- Pioneered start-up model as Agile Cell Leader for Mobile Apps.- Implemented SMS2way channel for credit cards, enhancing communication.- Developed new projects across digital channels for enhanced service.- Conducted mapping of product supply and sales across marketing channels.- Planned and executed campaigns targeted at digital channels.- Analyzed indicators and prepared comprehensive Business Plans.3. Business Planning Management - Itaucard Credit Cards:- Managed portfolio for non-account holders, driving card sales.- Developed actions and sales strategies for cards and financial products.- Facilitated project development and collaborated with cross-functional teams.4. Product Management Cards - Itaucard Non-Account Holders:- Specialized in High-Income Credit Card products (Platinum/Black/Infinite).- Analyzed competition and market trends to identify opportunities.- Designed and implemented new products, focusing on technical and economic viability.- Crafted business strategies to drive product success.5. University Credit Card:- Redesigned University Credit Card scope.- Managed crises and provided product training.- Prepared marketing communication materials.6. Product Engineering Credit Cards - Itaucard Private Label:- Developed and implemented new projects.- Executed Private Label credit card implementations.- Established mini stores and improved processes.- Analyzed performance indicators and conducted training. Show less

São Paulo

Emphasis on product management, training, risk analysis, process monitoring, and budget management.1. Personal Loans:- Spearheaded new product creation, development, and implementation, including result simulators.- Conducted training for product call centers, ensuring optimal service standards.- Structured business management model for inventory and contracting processes.- Conducted individual credit risk analysis to mitigate financial risks.- Monitored product life… Show more Emphasis on product management, training, risk analysis, process monitoring, and budget management.1. Personal Loans:- Spearheaded new product creation, development, and implementation, including result simulators.- Conducted training for product call centers, ensuring optimal service standards.- Structured business management model for inventory and contracting processes.- Conducted individual credit risk analysis to mitigate financial risks.- Monitored product life cycle processes and analyzed performance indicators for portfolio management, with budget monitoring and projection.2. High Income Segment Intern:- Managed and analyzed communication projects, ensuring strategic alignment.- Implemented and monitored communication initiatives for effective outreach.- Conducted comprehensive marketing research to inform decision-making.- Contributed to projects tailoring solutions for the high-income segment.- Planned and managed investment products, conducting competitor and market analysis to drive strategic decisions. Show less

Master Of Business Administration In Finance, Exact Sciences

Bachelor'S Degree In Business With Emphasis In Marketing And Sales Management, Exact Sciences