Senior Executive of Business Transformation with 28 years of experience in business structuring and transformation projects, performance improvement and turnaround in leading companies in the Telecom, Technology and Services segments.My in-depth knowledge of the transformation process, combined with the perspective of business and people, has allowed me to lead projects of high complexity, engaging teams and achieving significant results. I have expertise in the elaboration and integration of organizational structures to optimize efficiency and synergy between the areas, as well as in launching new businesses successfully.As a service business monetization specialist, my focus is on reducing churn and increasing customer loyalty, ensuring positive deliveries for all parties involved. I have extensive experience in managing crisis situations, leading the deployment of 'war rooms' to ensure quick and efficient resolutions.In addition, I have skills in analysis of investment opportunities, valuation and negotiation, and I am oriented to the development of KPIs aligned with the results agreed with internal and external clients.My background includes leadership in developing high-performance teams, managing the organizational climate, and implementing efficient processes to achieve operational efficiency and cost savings.